a BEETc. event

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THE MARTECH SUMMIT

 

Converging Marketing & Technology for a Winning Future

Bangkok
27-28 May 2020
 

180

Attendees

35

Speakers

20

Case Studies

4

Themed Tracks

Why Attend?

The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:

  1. How will MarTech help your team tackle complexities in a digital world? 

  2. What to consider when prioritizing new technologies & planning your MarTech roadmap?

  3. How do you guarantee seamless customer experience while leveraging your investment?

Topics

This year's MarTech Summit will focus on 4 themed subjects:

Content Marketing Strategy

01. AI & Personalisation Marketing

02. Location-Based Experience

03. Deliver Right Content @ Right Time

04. Live Video Marketing Innovation

​05. Leveraging Multi-Types of Content

06. Collaborations with Micro-Influencers

​07. Various of Social Media Tools

Digital Transformation

01. The Role of Marketing Leaders

02. New Partnerships

03. Cross-Function Collaboration

04. Impact of 5G, AI & IoT

05. GDPR Transforms Digital Mkt

​06. FinTech & Blockchain

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy

02. AI & Marketing Performance

03. Capitalize Disruptive Technologies

04. Customer Data Optimization

​05. Online Data vs. Offline Experience

​06. Impact of Machine Learning

​07. Measure Marketing Outcomes

Customer Experience & Engagement

01. Chatbots & AI drive Engagement

02. Customer-Centric Strategy

03. Loyalty & Retention

04. Omnichannel Marketing

​05. Managing Customer Experience with New Technologies

 

​What's Different?

80:20 Ratio

industry participants

ExecutivE Private 

Workshops

1-2-1​ Meetings &

Speed networking

LimiteD solution provider slots

Speakers

The agenda has been RELEASED! Please email Rahmi​ at ratalay@themartechsummit.com

Manit Ghogar

Country Manager

Charles Yap

VP, Marketing & Communications

Federico Brandi

Chief Marketing Officer

Tivaporn Hanbunjerd

Market & Customer Insight Lead

Promsak Jaranyagorn

VP, Marketing & CRM

Arslan Javed

SVP, Head of Marketing & Products

Kritchakhun Pornthananunt

General Manager, Corporate & Category Marketing

Natthawan Apiratanapimolchai

EVP, Head of Customer Segment Mid-Income

 
 
 

Venue

This summit aims to gather 200+ senior level executives based in Thailand and surrounding Southeast Asia countries to tackle the most challenging issues, capture opportunities and seek innovative solutions through network & discussions in the Marketing Technology fields.

Thailand being one of the top active countries through the Digital Transformation journey will be our 3rd stop of our MarTech Road Trip in Asia.

Venue details to be confirmed in December 2019.

4

80%

85%

90+

200+

Executive
Workshops
Industry
Participants
Senior
Management
Regional & Intl.
Brands
1-2-1 Meetings
Arranged