Agenda
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**Agenda is subject to changes.
Day 1 - 10th March
07:45
Registration - Exhibition Area
08:15
Speed Networking & Breakfast - Exhibition Area
08:50
Chairperson Introduction & Overview
When Technology Meets Marketing
09:00
Human Driven Transformation
Robert Pike, Marketing Communications Director
09:20
Understanding the Mindset of Our Tech Savvy Youth That’s Driving E-Commerce Disruption and Growth
Müge Uz, Head of Global Marketing
09:40
Building and Scaling a Consumer Data Platform: Practical Use Cases
10:00
Morning Speakers Group Panel / Q&A Session
10:20
Networking Coffee Break - Exhibition Area
11:00
Redefining Your Customer Journey
Manit Ghogar, Country Manager
11:20
How to Fail at Personalization?
Senior Vice President, Product Marketing
11:40
Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?
Arttawan Supharattanatham, Marketing Manager, Willis Towers Watson
Juthamas Vadhanapanich, Manager Digital Specialist, Banpu
More panellists to be confirmed...
12:30
Networking Buffet Lunch - Exhibition Area
SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA
14:00
14:20
14:40
15:00
TRACK A: Digital Transformation Innovation
TRACK B: Content Marketing & Social Strategy
14:40
15:00
14:20
14:00
Digital Transformation and Marketing Using AI
Alison Sainsbury, Senior Marketing Consultant, SBOS Marketing Consulting
Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation
Tawin Tusnajareon, Head of Digital Technology
Increasing Conversions for Pay-Per-Click Campaigns
Phornphat Jiraruangpanya, Director of Marketing
From Interruption to Engagement
Ibrahim Khan, Marketing Manager Sparkling
Leveraging Multi-Types of Content
Sarika Tulsyan, Chief Revenue Officer
Innovation Partnership with Corporate v.s. Startups
Orathai Chanyaphaiboonlap, First AVP, Digital Innovation
Empowering Underbanked with Creativity and Human-Centric Design
Pakamon Tulyapizitchai, Head of Digital Transformation
Deliver Right Content at Right Time
KK Chong, Head of Strategic Marketing
15:20
Networking Coffee Break - Exhibition Area - 121 Meetings
TRACK A: Digital Transformation Innovation
TRACK B: Content Marketing & Social Strategy
16:00
16:20
16:00
16:20
Digital Transformation & Marketing Using AI
Arapat Sangkharat, Head of Transformation
Data-Driven Content Growth Strategy with an Integrated Approach
Piyanuch Meemook, Managing Director
Panel Discussion: Business Transformation - Cross-department Collaboration
Arslan Javed, Senior Vice President, Head of Marketing & Products, DTAC
Ken Ip, Group Head of Marketing, B.S.C. Group
More panellists to be confirmed...
Panel Discussion: How to Build Your Social Media Marketing Strategy?
Moderator: Charles Tidswell, VP, JAPAC, Socialbakers
Panellists:
Marc Bichet, Chief Marketing Officer, GCP Hospitality
Chalikar Kuldiloke, Chief Marketing Officer, Sompo Insurance
More panellists to be confirmed...
17:00
Networking Drinks Reception - Exhibition Area - 121 Meetings
19:00
END OF DAY 1
Day 2 - 11th March
08:00
Speed Networking & Breakfast - Exhibition Area
08:50
Chairperson Introduction & Overview
The Future of MarTech
09:00
New Generation Marketing: Optimum use of Data & Insights in the Age of Digitalisation
Nop-Anong Akasabadi, Head of Strategy & Insights, Indochina
09:20
Business Strategies with New Technologies in Changing Global Landscape
Shailendra Singh, Global Sales & Marketing Head
09:40
Health Platform Journey: Listening, Connecting, Scalling
Rhett Hemedes, Head of Marketing & Commercial Operations
10:00
Case Study: Managing Customer Experience with New Technologies
Natthawan Apiratanapimolchai, EVP, Head of Customer Segment Mid-Income
10:20
Morning Speakers Group Q&A Session
10:30
Networking Coffee Break - Exhibition Area
11:00
Omni-Channel Marketing - Consistency v.s. Engagement
Long Tran, Head of Retail Marketing
11:20
Case Study: Capitalise on Disruptive Technologies
Gary Teo, Managing Director, Experience & Technology
11:40
Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap
Marc Bichet, Chief Marketing Officer, GCP Hospitality
Sorawong Siribunpan, Chief Executive Officer, Parkway Medical Services
More panellists to be confirmed...
12:30
Networking Buffet Lunch - Exhibition Area
SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA
TRACK A: Data-Driven Marketing
TRACK B: Customer Experience & Engagement
14:00
14:20
14:40
14:40
14:20
14:00
15:00
15:00
Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights
Siddhesh Gawde, Director, E-Commerce
The Contribution of Machine Learning in Setting Up a Data-Driven Marketing
Matin Khan, Head of Business Insights
Customer Loyalty & Retention Strategies: Use Case PT Max Card v.s. Customers in Thailand
Promsak Jaranyagorn, VP Marketing & CRM
Driving Success with Data-Driven Measurement
Federico Brandi, Chief Marketing Officer
Managing Customer Experience in a Digital Age
David Thomas Boucher, Chief Business Transformation Officer
Ethical Use of Automation on Facebook
Chris Tweten, Marketing Director
Using Chatbots and AI to Drive Engagement
Apirada Benchakaranee, Head of Digital Marketing
Data-Driven & Predictive Marketing
Mahmoud Dasser, Chief Marketing Officer
15:20
Networking Coffee Break - Exhibition Area
Thi Thom Pham, CMO, Ascend Money Group
16:00
16:20
TRACK A: Data-Driven Marketing
TRACK B: Customer Experience & Engagement
Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?
Panellists to be confirmed...
16:00
16:20
Panel Discussion: Make the Most Out of Your Customer Data
Tivaporn Hanbunjerd, Market & Customer Insights Lead, Roche
Arttawan Supharattanathan, Marketing Manager, Willis Towers Watson
More panellists to be confirmed...
How Data Driven Marketing Can Accelerate Thailand’s Shift Towards Cashless Society
New Perspectives on Marketing that Focuses on How to Gain an Audience's Trust and Target Their Needs
Chusin Mateechaipong, Head of Digital Marketing
17:00
END OF SUMMIT
* Taking Place Throughout the 2 Day Summit. Please check back to see more details and how to reserve your place. *
Executive Workshops
