Agenda
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**We update the agenda daily.
Day 1
07:45
Registration - Exhibition Area
08:15
Speed Networking & Breakfast - Exhibition Area
08:50
Chairperson Introduction & Overview
When Technology Meets Marketing
09:00
The Growing Role of Technology in Marketing
09:20
Understanding the Mindset of Our Tech Savvy Youth That’s Driving E-Commerce Disruption and Growth
Müge Uz, Head of Global Marketing, QNET
09:40
Building and Scaling a Consumer Data Platform: Practical Use Cases
10:00
Morning Speakers Group Panel / Q&A Session
10:20
Networking Coffee Break - Exhibition Area
11:00
Redefining Your Customer Journey
Manit Ghogar, Country Manager, Carro.io
11:20
How to Fail at Personalization?
Senior Vice President, Product Marketing
11:40
Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?
Arttawan Supharattanatham, Marketing Manager, Willis Towers Watson
Juthamas Vadhanapanich, Manager Digital Specialist, Banpu
More panellists to be confirmed...
12:30
Networking Buffet Lunch - Exhibition Area
SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA
Digital Transformation & Marketing Using AI
Leveraging multi-types of content
Sarika Tulsyan, Chief Revenue Officer, POPS Worldwide
Influencer Marketing with Focus in Micro Influencer Communities
14:00
14:20
14:40
15:00
TRACK A: Digital Transformation Innovation
TRACK B: Content Marketing & Social Strategy
14:40
15:00
14:20
14:00
Digital Transformation With Partnerships
Pakamon Tulyapizitchai, Head of Digital Transformation, Ngern Tid Lor
Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation
Tawin Tusnajareon, Head of Digital Technology, Central Group
5G & IoT's Impact on MarTech
Deliver Right Content at Right Time
Orathai Chanyaphaiboonlap, First AVP, Digital Innovation, Krungsri Auto
KK Chong, Head of Strategic Marketing, Delta Electronics
Increasing Conversions for Pay-per-click Campaigns
Phornphat Jiraruangpanya, Director of Marketing, DSG International
15:20
Networking Coffee Break - Exhibition Area - 121 Meetings
TRACK A: Digital Transformation Innovation
TRACK B: Content Marketing & Social Strategy
16:00
16:20
Digital Transformation & Marketing Using AI
Panel Discussion: Business Transformation - Cross-department Collaboration
Arslan Javed, Senior Vice President, Head of Marketing & Products, DTAC
Ken Ip, Group Head of Marketing, B.S.C. Group
More panellists to be confirmed...
16:00
16:20
Data-Driven Content Growth Strategy with an Integrated Approach
Piyanuch Meemook, Managing Director, HOOQ
Panel Discussion: How to Build Your Social Media Marketing Strategy?
Marc Bichet, Chief Marketing Officer, GCP Hospitality
Charles Yap, VP, Marketing & Communications, ONYX Hospitality Group
More panellists to be confirmed...
Arapat Sangkharat, Head of Transformation,
Krung Thai Bank
17:00
Networking Drinks Reception - Exhibition Area - 121 Meetings
19:00
END OF DAY 1
Day 2
08:00
Speed Networking & Breakfast - Exhibition Area
08:50
Chairperson Introduction & Overview
The Future of MarTech
09:00
New Generation Marketing
Kritchakhun, Pornthananunt, General Manager Corporate & Category Marketing, The Mall Group
09:20
Go Beyond Marketing Automation
09:40
Neuromarketing - Use the Latest Brain Science to Help Trigger the Behaviours You Seek
10:00
Case Study: Managing Customer Experience with New Technologies
Natthawan Apiratanapimolchai, EVP, Head of Customer Segment Mid-Income, TMB Bank
10:20
Morning Speakers Group Q&A Session
10:30
Networking Coffee Break - Exhibition Area
11:00
Building the Marketing Stack from Scratch – Do’s and Don’ts
11:20
Case Study: Capitalise on Disruptive Technologies
Gary Teo, Managing Director, Experience & Technology
11:40
Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap
Marc Bichet, Chief Marketing Officer, GCP Hospitality
More panellists to be confirmed...
12:30
Networking Buffet Lunch - Exhibition Area
SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA
TRACK A: Data-Driven Marketing
Multichannel Marketing - Guarantee Experience, Measure Outcomes & Scale Your Investment
Shailendra Singh, Global Head of Marketing & Sales
TRACK B: Customer Experience & Engagement
14:00
14:20
14:40
14:40
14:20
14:00
Ethical Use of Automation on Facebook
Managing Customer Experience in a Digital Age
David Thomas Boucher, Chief Business Transformation Officer, Bumrungrad International Hospital
15:00
Data-Driven & Predictive Marketing
Mahmoud Dasser, Chief Marketing Officer, Dhiraagu
15:00
Driving Success with Data-Driven Measurement
Federico Brandi, Chief Marketing Officer, Roojai.com
Promsak Jaranyagorn, VP Marketing & CRM, PTG Energy
Customer Loyalty & Retention Strategies : Use Case PT Max Card vs Customers in Thailand
Chris Tweten, Marketing Director, Bodega Hostels
Using Chatbots and AI to Drive Engagement
Apirada Benchakaranee, Head of Digital Marketing
Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights
Siddhesh Gawde, Director, E-Commerce, Boutique Corp
15:20
Networking Coffee Break - Exhibition Area
Thi Thom Pham, CMO, Ascent Money Group
16:00
16:20
TRACK A: Data-Driven Marketing
TRACK B: Customer Experience & Engagement
Omnichannel Marketing: Consistency vs. Engagement
Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?
Panellists to be confirmed...
16:00
16:20
Panel Discussion: Make the Most Out of Your Customer Data
Tivaporn Hanbunjerd, Market & Customer Insights Lead, Roche
Arttawan Supharattanathan, Marketing Manager, Willis Towers Watson
More panellists to be confirmed...
How Data Driven Marketing Can Accelerate Thailand’s Shift Towards Cashless Society
17:00
END OF SUMMIT
* Taking Place Throughout the 2 Days Summit. Please check back to see more details and how to reserve your place. *
Executive Workshops
