a BEETc. event

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Agenda

*Please use a web browser to view full agenda details. 

**Agenda is subject to changes.

Day 1

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

Ford's Precision Marketing, Leveraging Advanced Analytics

Robert Pike, Marketing Communications Director

09:20

Understanding the Mindset of Our Tech Savvy Youth That’s Driving E-Commerce Disruption and Growth

Müge Uz, Head of Global Marketing

09:40

Building and Scaling a Consumer Data Platform: Practical Use Cases

10:00

Morning Speakers Group Panel / Q&A Session

10:20

Networking Coffee Break - Exhibition Area

11:00

Redefining Your Customer Journey

Manit Ghogar, Country Manager

11:20

How to Fail at Personalization?

Senior Vice President, Product Marketing

11:40

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Arttawan Supharattanatham, Marketing Manager, Willis Towers Watson

Juthamas Vadhanapanich, Manager Digital Specialist, Banpu

More panellists to be confirmed...

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

Digital Transformation and Marketing Using AI

Alison Sainsbury, Senior Marketing Consultant, SBOS Marketing Consulting

Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation

Tawin Tusnajareon, Head of Digital Technology

Increasing Conversions for Pay-Per-Click Campaigns

Phornphat Jiraruangpanya, Director of Marketing

From Interruption to Engagement

Ibrahim Khan, Marketing Manager Sparkling

Leveraging Multi-Types of Content

Sarika Tulsyan, Chief Revenue Officer

Innovation Partnership with Corporate v.s. Startups

Orathai Chanyaphaiboonlap, First AVP, Digital Innovation

Empowering Underbanked with Creativity and Human-Centric Design

Pakamon Tulyapizitchai, Head of Digital Transformation

Deliver Right Content at Right Time

KK Chong, Head of Strategic Marketing

15:20

Networking Coffee Break - Exhibition Area - 121 Meetings

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

16:00

16:20

16:00

16:20

Digital Transformation & Marketing Using AI

Arapat Sangkharat, Head of Transformation

Data-Driven Content Growth Strategy with an Integrated Approach

Piyanuch Meemook, Managing Director

Panel Discussion: Business Transformation - Cross-department Collaboration

Arslan Javed, Senior Vice President, Head of Marketing & Products, DTAC

Ken Ip, Group Head of Marketing, B.S.C. Group

More panellists to be confirmed...

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Marc Bichet, Chief Marketing Officer, GCP Hospitality

Charles Yap, VP, Marketing & Communications, ONYX Hospitality Group

Chalikar Kuldiloke, Chief Marketing Officer, Sompo Insurance

More panellists to be confirmed...

17:00

Networking Drinks Reception - Exhibition Area - 121 Meetings

19:00

END OF DAY 1

 

Day 2

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

New Generation Marketing: Optimum use of Data & Insights in the Age of Digitalisation

Nop-Anong Akasabadi, Head of Strategy & Insights, Indochina

Workshop by Sitecore

Digital Future: How to Create a Plan to Drive Business with AI

09:20

Business Strategies with New Technologies in Changing Global Landscape 

Shailendra Singh, Global Sales & Marketing Head

09:00 - 10:00

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting

09:40

Health Platform Journey: Listening, Connecting, Scalling

Rhett Hemedes, Head of Marketing & Commercial Operations

10:00

Case Study: Managing Customer Experience with New Technologies

Natthawan Apiratanapimolchai, EVP, Head of Customer Segment Mid-Income

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Omni-Channel Marketing - Consistency v.s. Engagement

Long Tran, Head of Retail Marketing

11:20

Case Study: Capitalise on Disruptive Technologies

Gary Teo, Managing Director, Experience & Technology

11:40

Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap

Marc Bichet, Chief Marketing Officer, GCP Hospitality

Sorawong Siribunpan, Chief Executive Officer, Parkway Medical Services

More panellists to be confirmed...

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

14:00

14:20

14:40

14:40

14:20

14:00

15:00

15:00

Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights

Siddhesh Gawde, Director, E-Commerce

The Contribution of Machine Learning in Setting Up a Data-Driven Marketing

Matin Khan, Head of Business Insights 

Customer Loyalty & Retention Strategies : Use Case PT Max Card v.s. Customers in Thailand

Promsak Jaranyagorn, VP Marketing & CRM

Driving Success with Data-Driven Measurement

Federico Brandi, Chief Marketing Officer

Managing Customer Experience in a Digital Age

David Thomas Boucher, Chief Business Transformation Officer

Ethical Use of Automation on Facebook

Chris Tweten, Marketing Director

Using Chatbots and AI to Drive Engagement

Apirada Benchakaranee, Head of Digital Marketing

Data-Driven & Predictive Marketing

Mahmoud Dasser, Chief Marketing Officer

15:20

Networking Coffee Break - Exhibition Area

Thi Thom Pham, CMO, Ascend Money Group

16:00

16:20

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Panellists to be confirmed...

16:00

16:20

Panel Discussion: Make the Most Out of Your Customer Data

Tivaporn Hanbunjerd, Market & Customer Insights Lead, Roche

Arttawan Supharattanathan, Marketing Manager, Willis Towers Watson

More panellists to be confirmed...

How Data Driven Marketing Can Accelerate Thailand’s Shift Towards Cashless Society

New Perspectives on Marketing that Focuses on How to Gain an Audience's Trust and Target Their Needs

Chusin Mateechaipong, Head of Digital Marketing

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Day Summit. Please check back to see more details and how to reserve your place. *

Executive Workshops

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Digital Future: How to Create a Plan to Drive Business with AI

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