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Agenda

*Please use a web browser to view full agenda details. 

**We update the agenda daily.

Day 1

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

09:20

Understanding the Mindset of Our Tech Savvy Youth That’s Driving E-Commerce Disruption and Growth

Müge Uz, Head of Global Marketing, QNET

09:40

Building and Scaling a Consumer Data Platform: Practical Use Cases

10:00

Morning Speakers Group Panel / Q&A Session

10:20

Networking Coffee Break - Exhibition Area

11:00

Redefining Your Customer Journey

Manit Ghogar, Country Manager, Carro.io

11:20

How to Fail at Personalization?

Senior Vice President, Product Marketing

11:40

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Arttawan Supharattanatham, Marketing Manager, Willis Towers Watson

Juthamas Vadhanapanich, Manager Digital Specialist, Banpu

More panellists to be confirmed...

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

Digital Transformation & Marketing Using AI

Leveraging multi-types of content

Sarika Tulsyan, Chief Revenue Officer, POPS Worldwide

Influencer Marketing with Focus in Micro Influencer Communities

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

Digital Transformation With Partnerships

Pakamon Tulyapizitchai, Head of Digital Transformation, Ngern Tid Lor

Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation

Tawin Tusnajareon, Head of Digital Technology, Central Group

5G & IoT's Impact on MarTech

Deliver Right Content at Right Time

Orathai Chanyaphaiboonlap, First AVP, Digital Innovation, Krungsri Auto

KK Chong, Head of Strategic Marketing, Delta Electronics

Increasing Conversions for Pay-per-click Campaigns

Phornphat Jiraruangpanya, Director of Marketing, DSG International

15:20

Networking Coffee Break - Exhibition Area - 121 Meetings

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

16:00

16:20

Digital Transformation & Marketing Using AI

Panel Discussion: Business Transformation - Cross-department Collaboration

Arslan Javed, Senior Vice President, Head of Marketing & Products, DTAC

Ken Ip, Group Head of Marketing, B.S.C. Group

More panellists to be confirmed...

16:00

16:20

Data-Driven Content Growth Strategy with an Integrated Approach

Piyanuch Meemook, Managing Director, HOOQ

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Marc Bichet, Chief Marketing Officer, GCP Hospitality

Charles Yap, VP, Marketing & Communications, ONYX Hospitality Group

More panellists to be confirmed...

Arapat Sangkharat, Head of Transformation, 

Krung Thai Bank

17:00

Networking Drinks Reception - Exhibition Area - 121 Meetings

19:00

END OF DAY 1

 

Day 2

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

New Generation Marketing

Kritchakhun, Pornthananunt, General Manager Corporate & Category Marketing, The Mall Group

09:20

Go Beyond Marketing Automation

09:40

Neuromarketing - Use the Latest Brain Science to Help Trigger the Behaviours You Seek

10:00

Case Study: Managing Customer Experience with New Technologies

Natthawan Apiratanapimolchai, EVP, Head of Customer Segment Mid-Income, TMB Bank

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Building the Marketing Stack from Scratch – Do’s and Don’ts

11:20

Case Study: Capitalise on Disruptive Technologies

Gary Teo, Managing Director, Experience & Technology

11:40

Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

Multichannel Marketing - Guarantee Experience, Measure Outcomes & Scale Your Investment

Shailendra Singh, Global Head of Marketing & Sales

TRACK B: Customer Experience & Engagement

14:00

14:20

14:40

14:40

14:20

14:00

Ethical Use of Automation on Facebook

Managing Customer Experience in a Digital Age

David Thomas Boucher, Chief Business Transformation Officer, Bumrungrad International Hospital

15:00

Data-Driven & Predictive Marketing

Mahmoud Dasser, Chief Marketing Officer, Dhiraagu

15:00

Driving Success with Data-Driven Measurement

Federico Brandi, Chief Marketing Officer, Roojai.com

Promsak Jaranyagorn, VP Marketing & CRM, PTG Energy

Customer Loyalty & Retention Strategies : Use Case PT Max Card vs Customers in Thailand

Chris Tweten, Marketing Director, Bodega Hostels

Using Chatbots and AI to Drive Engagement

Apirada Benchakaranee, Head of Digital Marketing

Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights

Siddhesh Gawde, Director, E-Commerce, Boutique Corp

15:20

Networking Coffee Break - Exhibition Area

Thi Thom Pham, CMO, Ascent Money Group

16:00

16:20

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

Omnichannel Marketing: Consistency vs. Engagement

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Panellists to be confirmed...

16:00

16:20

Panel Discussion: Make the Most Out of Your Customer Data

Tivaporn Hanbunjerd, Market & Customer Insights Lead, Roche

Arttawan Supharattanathan, Marketing Manager, Willis Towers Watson

More panellists to be confirmed...

How Data Driven Marketing Can Accelerate Thailand’s Shift Towards Cashless Society

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Days Summit. Please check back to see more details and how to reserve your place. *

Executive Workshops

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