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Summit agenda is subject to change.
– Evolving growth agenda of CMOs and MarTech decision makers.
– Best practices and lessons learned on driving growth using MarTech.
– From AI implementation to fostering thriving communities, we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.
– As a MarTech Owner / MarTech User, what are the steps of effective MarTech adoption?
– Practical examples of MarTech adoption that navigated challenges successfully.
– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?
– Opportunities amid the changing ad privacy landscape.
– Discover the solutions and strategies to connect with customers, measure results, and boost ROI while prioritising user privacy.
– Roadmap to success in the new era of marketing.
– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively track and evaluate the impact of digital marketing efforts?
– How to deal with “AI-washing” in marketing and how businesses can discern genuine AI applications from mere marketing hype.
– Types: Predictive analytics forecasts based on data; generative analytics creates new content from learned patterns.
– Opportunities: Predictive analytics aids decision-making; generative AI sparks innovation in content and research.
– Challenges: Ethical concerns, security risks, and human-AI collaboration are critical considerations for AI governance.
– Explore the dynamic intersection of global marketing strategies and region-specific MarTech implementations.
– How to achieve a harmonious balance between a global brand vision and locally tailored MarTech solutions, e.g. decision making, budget allocation.
– The future of digital experiences and their impact on business growth.
– The use of technology, such as AI and machine learning, to enhance digital experiences.
– The importance of data-driven insights in driving sales conversions.
– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?
– Leveraging digital experience as a catalyst for trust and loyalty
– Implementing ethical AI/ML models to deepen customer engagement
– Aligning marketing strategies with evolving consumer expectations
– Measuring KPI and success in full-funnel marketing.
– Proven tactics and MarTech stacks to achieve target ROI.
– Dive into the critical role of attention in today’s digital media landscape, a topic captivating marketers and experts worldwide.
– Explore the multifaceted challenge of understanding and optimising attention, acknowledging diverse perspectives within the industry.
– Discover actionable strategies empowering marketers to enhance campaign effectiveness and effectively capture consumer attention.
– Discuss latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.
Theme: Customer Experience, Data Analytics & Insights
09:15 - 09:25 | Chairperson Introduction & Overview
Theme: Sales Enablement & Demand Generation
09:15 - 09:25 | Chairperson Introduction & Overview
– How to nurture brand advocacy through omnichannel engagement?
– How personalisation has evolved beyond simple segmentation to tackle customer's unique preferences, behaviours, and context.
– The importance of mapping enablement strategies to the various stages of the buyer journey among sales and marketing teams.
– The key performance indicators (KPIs) for measuring the success of revenue enablement initiatives.
– Provide customers instant gratification with digital rewards.
– Streamline rewards procurement processes with digital alternatives.
– The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.
– The role of CDP in data democratisation.
– How CDP influences the culture of customer centricity.
– How to strengthen relationships by getting it right in the eyes of customers - via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, bundling to attract and retain online customers and hence increase average order value (AOV).
– Explore various integration scenarios, such as CRM integration with email marketing platforms, social media management tools, e-commerce platforms, and analytics software.
– Discuss how insights into buyer behaviour inform sales strategies.
– The role of automation in streamlining CRM processes.
– Findings of Ipsos recent research among CX professionals from over 65 markets around world (including Asia Pacific).
– The state of of play, what’s changed, levels of CX maturity, leading CX challenges and the top priorities for CX practitioners.
– The changes in B2B buyers change how B2B marketing making efforts.
– Understand marketing leader’s insights challenges.
– Marketing leaders in APAC must identify and advocate for the right marketing performance metrics that reflects its overall business impact.
– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn't, so one can change resources into strategies, that deliver tangible results
– How to ensure seamless tool integration and interoperability?
– Discuss the role of automation in streamlining sales processes and improving overall efficiency.
– Turning an unknown customer into a known customer, then learn all there is to know about them by employing a value exchange.
– Creating meaningful moments between your brand and customer that goes beyond the transaction and offering real value.
– Driving loyalty beyond points and tiers to incentivise repeat purchases, cultivate emotional loyalty and fuel retention.
– How to create a cohesive brand presence across various channels, including online platforms, industry events, and traditional marketing channels.
– Best practices for leveraging digital channels, such as social media, content marketing and email, to enhance brand visibility and drive demand in the B2B space.
– How we use Customer Data Platforms for tailored campaigns across channels.
– How we combine data sources to forecast customer behaviour.
– How to protect customer privacy by following data regulations and anonymising data?
– How to adopt a data-centric approach to fulfil your project or business needs?
– What types of data sources are you currently relying on and how do you approach audience segmentation?
– How are you structuring teams to collect, analyse, hypothesise and act on data?
– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?
– How to enhance visual search, content curation, and customisation - Real-world examples of B2B brands that have innovated successfully in visual content.
– Exploring the next generation of visual storytelling, including immersive formats and AR/VR applications.
