THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
Bangkok
27-28 May 2020
180
Attendees
35
Speakers
20
Case Studies
4
Themed Tracks
Why Attend?
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:
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How will MarTech help your team tackle complexities in a digital world?
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What to consider when prioritizing new technologies & planning your MarTech roadmap?
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How do you guarantee seamless customer experience while leveraging your investment?
Topics
This year's MarTech Summit will focus on 4 themed subjects:
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
07. Various of Social Media Tools
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Cross-Function Collaboration
04. Impact of 5G, AI & IoT
05. GDPR Transforms Digital Mkt
06. FinTech & Blockchain
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
05. Online Data vs. Offline Experience
06. Impact of Machine Learning
07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
05. Managing Customer Experience with New Technologies
What's Different?
Speakers
The agenda has been RELEASED! Please email Rahmi at ratalay@themartechsummit.com
Manit Ghogar
Country Manager
Charles Yap
VP, Marketing & Communications
Federico Brandi
Chief Marketing Officer
Tivaporn Hanbunjerd
Market & Customer Insight Lead
Promsak Jaranyagorn
VP, Marketing & CRM
Arslan Javed
SVP, Head of Marketing & Products
Kritchakhun Pornthananunt
General Manager, Corporate & Category Marketing
Natthawan Apiratanapimolchai
EVP, Head of Customer Segment Mid-Income
Venue
This summit aims to gather 200+ senior level executives based in Thailand and surrounding Southeast Asia countries to tackle the most challenging issues, capture opportunities and seek innovative solutions through network & discussions in the Marketing Technology fields.
Thailand being one of the top active countries through the Digital Transformation journey will be our 2nd stop of our MarTech Road Trip in Asia.
Venue details to be confirmed in March 2020.
