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24 - 26 February, SGT (GMT+8)| #VirtualMarTech

DAY1-1330 EPSILO & MINDSHARE .jpg

You will be able to join each session 15 minutes prior to the start time.

Dark Clouds

​LIVE AGENDA

​DAY 1, B2C Track | 24 February

[12:55 - 13:00 Singapore Standard Time (GMT+8)] Chairperson Introduction

The MarTech Summit Team

[13:00 - 13:30] Fireside Chat | How We Used Customer Data Platforms (CDP) to Engage Our Customers and Align Our Organisation

Philip Coop, Marketing Cloud Director, Asia Pacific & Japan, Acquia

Neha Dadbhawala, Director of Digital Marketing Operations, McAfee

[13:30 - 14:00] Fireside Chat | E-commerce as an Advertising Platform for Brands - Opportunities & Challenges

Edouard Delvaux, SEA Partnerships & Sales, Epsilo

Cecile Courbon, Senior Director, E-Commerce, APAC​, Mindshare

[14:00 - 14:30] Fireside Chat | How We Utilised Customer Data for Rigorous Persona Research and Ultimate Personalisation of Content

Soumita Roy Choudhury, VP & Head of APAC, Mobilewalla

Chantelle Chiew, Head of Information & Digital Marketing Technology, Asia Pacific & Middle East, British American Tobacco (BAT)

[14:30 - 15:00] Fireside Chat | How We Implemented End-to-End Marketing Solutions from Data Capturing to Marketing Automation

Avantika Jain, Regional GM, Demand, Fave

Jack Wang, Global eBusiness Director (Water BU), Danone

[15:00 - 15:40] Panel Discussion | How We Reimagined Our Customer Journey Funnel and Consequently Increased Sales

Panellists:

Venaig Solinhac, SVP & Chief Marketing Officer, Purpose Brands, Olam

Ben Karpin, Director, Customer Data Strategy, NBA Asia

Anand Narang, VP, Marketing & CX, Bata India

[15:40 - 16:10] Fireside Chat | How We Used AI to Optimise Our Marketing and Customer Experience Initiatives

Prashant Choudhary, Regional Director INSEA & AU, Appier

Varun Rajwade, GM, Digital, Loyalty & Customer Analytics, Pantaloons

[16:10 - 16:40] Keynote Presentation | Digital Consumers of Tomorrow, Here Today

Dhruv Vohra, Director, Digital Natives & Technology, Facebook Singapore

Praneeth Yendamuri, Partner, Bain & Company

 
 
Dark Clouds

​LIVE AGENDA

​DAY 2, BFSI Track | 25 February

[12:55 - 13:00 Singapore Standard Time (GMT+8)] Chairperson Introduction

The MarTech Summit Team

[13:00 - 13:20] Fireside Chat | How to Maximise Client Engagement in a Digital-First World: 4 Proven Strategies

Iris Chan, Marketing Director, Asia Pacific & Japan, Seismic

Max Verma, Senior Director, Customer Advisory APAC & Japan, Seismic

[13:20 - 13:40] Keynote Presentation | How We Implemented End-to-End Marketing Solutions from Data Capturing to Marketing Automation

Tom Hannigan Jr., Unica Global Practice Leader, HCL Software

[13:40 - 14:10] Fireside Chat | How We Think the Future of Marketing Technology Will Evolve in the Next Decade

Abhishek Arora, Executive Director, Digital Commerce Automation, Standard Chartered Bank

X.Y. Ng, Group Head, Digital & Branding, Validus

[14:10 - 14:50] Panel Discussion | How We Harnessed the Power of Technology to Disrupt an Established Industry and Attract New Customers

Moderator: Adeline Tiah, Chief Marketing Officer, Autumn

Panellists:

Vikas Jain, Senior Commercial Director, Funding Societies

Neil Gardner, Chief Customer Officer, Asia, Generali Asia

Mohit Gupta, Director, Head of Marketing, Asia Pacific & Global Social Media, Deutsche Bank

[14:50 - 15:20] Fireside Chat | How We Used ML and AI to Drive More Efficient Data Analytics to Deliver Hyper-Personalisation to Consumers

Sachin Tonk, Director, Data & Privacy Operations, Standard Chartered Bank

Vijay Pagadala, CEO, APAC & Middle East, Srijan

[15:20 - 15:50] Fireside Chat | How We Used Data and Insights to Create a More Relevant and Engaging Customer Journey

Andrew Rickard, Regional Transformation Lead, Chubb Asia Pacific

Sharon Tan, Senior Vice President, Digital Consumer Finance & Card Payments, DBS Bank

[15:50 - 16:20] Fireside Chat | How We Tracked and Optimised the ROI of Our MarTech Investments

Joel Carpenter, Divisional Director, Marketing, Asia, St. James's Place Wealth Management

Victor Cobo Ramirez, Director, Digital Marketing & Transformation Enablement, Asia, Manulife

 
Dark Clouds

​LIVE AGENDA

​DAY 3, B2B Track | 26 February

[12:55 - 13:00 Singapore Standard Time (GMT+8)] Chairperson Introduction

The MarTech Summit Team

[13:00 - 13:30] Fireside Chat | How to Achieve Greater Content Marketing Results in 2021

Iris Chan, Marketing Director, Asia Pacific & Japan, Seismic

Parth Patel, Vice President Marketing, Asia Pacific & Middle East Africa, Kerry Group

[13:30 - 14:00] Fireside Chat | How We Reimagined Our Customer Journey Funnel While Balancing Personalisation and Optimisation

Racheal Toh, Head of Marketing APAC, Barry Callebaut

Ramachandran RV, Director Marketing, Asia Pacific, Professional Solutions, Harman International

[14:00 - 14:20] Keynote Presentation | How to Create Digital Experiences that Stand Out in 2021

Tim Johnston, Senior Marketing Director APJ, ON24

[14:20 - 14:50] Fireside Chat | How We Cultivated a Unique Brand Voice and Capture Audience's Imaginations Through Interactive Content and Storytelling

Art Patnaude, Global Content Director, JLL

Guan Hin Tay, Chief Creative Officer​, BBDO Singapore

[14:50 - 15:20] Fireside Chat | How We Used Automation, AI, and Attribution to Optimise the Customer Experience

Gautam Balakrishnan, Chief Marketing Officer (Services) & Country Director (Singapore & Malaysia), Tata Projects

Roshni Datta, Director of Marketing, Asia Pacific & Japan, Varian Medical Systems

[15:20 - 16:00] Panel Discussion | How We Became Business Resilient by Integrating People, Technology and Processes at Every Level of the Organisation

Moderator Ljubica Radoicic, Marketing Director APAC, Hexagon PPM

Panellists:

Vibhav Varshney, Head of Marketing, Malaysia & Singapore, UPS

Terri Chan, Head of Marketing, HealthMetrics

[16:00 - 16:30] Fireside Chat | How We Drove Customer Engagement with Sustainable Digital Transformation

Vincent Chow, Head of Marketing, Digital Products, CLP Innovation

John Bibal II, Director of Data Engineering, Globe Telecom

Registration

Please email Luke at lwarder@themartechsummit.com if you have any request.

 
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