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[Executive Roundtable] Loyalty in a Cookieless World
[Executive Roundtable] Unlock the Full Potential in Your Future of e-Commerce Business
8th July 2021, 1:00 p.m. - 3:00 p.m. Singapore Standard Time (GMT+8)
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MODERATOR
Chris Russel, Managing Director ANZ, Tealium
Confirmed participants:
Vaughn Van Bosch, Head of Digital Transformation & Enterprise Agility Lead, Celcom Axiata Berhad
Sumit Ramchandani, CEO, AirAsia Media Group, AirAsia
Hugh Cashmore, Head of Sports Marketing, Foxtel
Ferdi Anggriawan, Head of Digital Marketing, Growth, & Intelligence, Merchant, Gojek
Jonathan Adams, Chief Marketing Officer, iCar Asia
James Huang, VP, Digital Marketing Technology & Interim Group Head of Data Engineering, NE Digital
Dominic Gluchowski, Chief Marketing Officer, CoinJar
Sheila Paul, Chief Marketing Officer, Home Credit Philippines
Nicole Chin, Head of Marketing Technology, Mindvalley
Alvin Wong Kee Choong, Head of Growth & Product Strategy, PayMaya Philippines
Tom Brown, Regional Senior Manager of CX Strategy, Funding Societies

Sumit Ramchandani, CEO, AirAsia Media Group, AirAsia

Tom Brown, Regional Senior Manager of CX Strategy, Funding Societies

James Huang, VP, Digital Marketing Technology & Interim Group Head of Data Engineering, NE Digital

Jonathan Adams, Chief Marketing Officer, iCar Asia

Vaughn Van Bosch, Head of Digital Transformation & Enterprise Agility Lead, Celcom Axiata Berhad

Alvin Wong Kee Choong, Head of Growth & Product Strategy, PayMaya Philippines

Sheila Paul, Chief Marketing Officer, Home Credit Philippines

Dominic Gluchowski, Chief Marketing Officer, CoinJar

Ferdi Anggriawan, Head of Digital Marketing, Growth, & Intelligence, Merchant, Gojek

Taking a single-customer view towards your data strategy: connecting the online and offline journey 

Nicole Chin, Head of Marketing Technology, Mindvalley

Hugh Cashmore, Head of Sports Marketing, Foxtel

Loyalty in a Cookieless World

In the past year there have been fundamental shifts to consumer behaviour, one of which is around loyalty. 76% of consumers have changed stores, brands, or the way they shop according to a McKinsey Consumer Pulse Survey. Loyalty and loyalty programs are an antidote to a cookieless world. It allows retailers to manage and operationalise data to more effectively drive personalised experiences. As retailers transition from pandemic to post-pandemic, creating experiences and personalising engagement to acquire and engage loyal customers is critical. 

 

Together we will discuss on: 

  • How and what retailers should rethink their approach to loyalty in all digital world 

  • How retailers should prepare their loyalty program for the cookieless world 

  • How to generate a single source of truth that enables personalisation at scale and weaves loyalty throughout the customer experience 

 

The virtual roundtable has a limited 10 seats for senior level executives, providing structured networking opportunities to develop mutual partnerships. Please apply your seats below, our team will get back to you within 24 hours to confirm your place. 

Moderator:
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Jess O'Reilly is Area Vice President, Digital 360, ASEAN at Salesforce. Based in Singapore, she has been at Salesforce since 2014 and is responsible for driving the growth of the Salesforce specialised products including the Marketing and Commerce Clouds. Jess and her team serve as trusted advisors to the movers and shakers in the industry, partnering with them to envision a customer-centric future in their digital transformation journey. A passionate marketer, Jess is particularly interested in bringing the powers of social, mobile and analytics to the hands of the customer, helping them to connect to their customers in a whole new way.

Unlock the Full Potential in Your Future of e-Commerce Business

Over the last year, the growth and innovation of digital commerce have dramatically accelerated as companies adapt to an all-digital customer. As shoppers migrate away from physical stores and toward the apps, sites, and other digital spaces they already frequent - a shift Salesforce calls “shopping at the edge” - brands are under pressure to meet customers where they are. We have had this opportunity to partner with the world renowned CRM & cloud based software company Salesforce for this exclusive handpicked invite-only virtual roundtable to discuss on the topic “Unlock the full potential in your future of e-commerce business” led by Salesforce thought leaders. 

 

To understand the full breadth and impact the past year has had on digital transformation, Salesforce has conducted the first-ever State of Commerce report and surveyed nearly 1,400 commerce leaders and analysed the consumer shopping and business buyer behaviour of more than 1 billion customers worldwide.  

 

Together we will discuss on: 

  • The shifts in consumer and business buyer engagement and expectations 

  • How digital commerce has changed the role of sales 

  • How to generate a single source of truth that enables personalisation at scale and weaves loyalty throughout the customer experience

Get one step closer to becoming a Digitally Resilient Retailer and learn how to transform your marketing strategy to target the new wave of e-commerce shoppers in the 2021 and beyond. 

Moderator:
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Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Data and Identity team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of digital marketing. Chris has been with Salesforce for four years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.  

With a passion for strategy, all things data, and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence. A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Regional Sales Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space. 

the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Rahmi at ratalay@themartechsummit.com if you need any assistance.