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#VirtualMarTech | 22 June 2021 | Live Stream
*Running time: 12:45 pm - 5:00 pm Singapore Standard Time (GMT+8)*
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preview AGENDA
*Running time: 12:45 pm - 5:00 pm Singapore Standard Time (GMT+8)*

12:45 - 12:50   Get ready for the upcoming virtual fest!

12:50 - 13:00   Chairperson Introduction

The MarTech Summit Team 

13:00 - 13:30   [Data Monetisation]

Fireside Chat | How to Sustainably Generate and Monetise Customer Data at Scale

13:30 - 14:00   [Customer Data Platform (CDP)]

Fireside Chat | Unify Customer Data and Enhance Personalised Experience with Customer Data Platforms

14:00 - 14:30   [Data Privacy]

Fireside Chat | Prioritising and Communicating Consumer Data Privacy in an Increasingly Data-Driven World

B2C Track
B2B Track

14:30 - 15:00   [Customer Centricity]

Fireside Chat | Utilising Data to Embed Customer Centricity into Integrated Marketing Campaigns

14:30 - 15:00   [Data Insights]

Fireside Chat | Leveraging Data Insights to Drive Higher Conversion and Customer Acquisition Rates Across the Customer Journey

15:00 - 15:30   [Personalisation]

Fireside Chat | Powering Highly-Targeted Marketing Campaigns Through Innovative Analytic Tools and Big Data 

15:00 - 15:30   [Digital Asset Management]

Fireside Chat | How Can B2B Marketers Drive Engagement with Content Insights and Effective Data Asset Management

15:30 - 16:00   [Marketing Automation]

Fireside Chat | How Data-Fed Technologies Help Automate Repetitive Tasks and Dramatically Increase the Efficiency

15:30 - 16:00   [Account Based Marketing (ABM)]

Fireside Chat | Account Based Marketing Excellence: How to Score Higher Conversion Utilising 360 Analytics

16:00 - 16:45   [Data Democratisation & Data Accessibility]

Panel Discussion | Championing a Culture of Data-Centricity and Accessibility Across All Levels of the Organisation

16:45 - 17:00   Chairperson Closing & Introduction to Virtual CXO Innovation Summits

END OF SUMMIT
 
 
Hello World

A Forrester study found that 44% of marketers are utilising big data and only 36% are regularly applying data analytics insights to improve customer experience strategies. Common pain points include managing multiple data streams, lack of expertise, and insufficient tools to take a holistic approach to data analytics and management.

Having noticed that and seeing the need in the world of marketers, we are launching The Virtual MarTech Summit: Data-Driven Marketing 2.0. Join our elite speakers of data champions in B2B/B2C spaces and take your data knowledge and preparedness to the next level.

 

In this edition, we are going to cover: Data Monetisation, CDP, Data Privacy, Customer Centricity, Digital Asset Management (DAM), Marketing Automation, Account Based Marketing (ABM), Data Democratisation, Data Accessibility & more.

Attendees

1000+

speakers

20+

Seniority

80%

sessions

10

tracks

2

Registration

Please email Luke at lwarder@themartechsummit.com for any enquiries

*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*

previous Speakers

Please contact Lin at lduan@themartechsummit.com for details. Previous speakers include:

Dhruv Vohra

Director of Digital Natives & Technology

Facebook Singapore

Gautam Balakrishnan

Chief Marketing Officer (Services) & Country Director (SG & MY)

​Tata Projects

Andrew Rickard

Regional Transformation Lead

Chubb Asia Pacific

Art Patnaude

Global Content Director

JLL

Adeline Tiah

Chief Marketing Officer

Autumn

John Bibal II

Director of Data Engineering

Globe Telecom

Victor Cobo Ramirez

Director, Digital Marketing & Transformation, Asia

Manulife

Chantelle Chiew

Regional Head, Marketing Information & Digital Technology, APME

British American Tobacco

Roshni Datta

Director of Marketing, Asia Pacific & Japan

Varian Medical Systems

Abhishek Arora

Executive Director, Digital Commerce Automation

Standard Chartered Bank

Praneeth Yendamuri

Partner

Bain & Company

Avantika Jain

Regional General Manager, Demand

Fave

Ramachandran RV

Director Marketing, Asia Pacific, Professional Solutions

Harman International

Vincent Chow

Head of Marketing, Digital Products

CLP Innovation

Ljubica Radoicic

Marketing Director APAC

Hexagon PPM

Racheal Toh

Head of Marketing APAC

Barry Callebaut

Vikas Jain

Senior Commercial Director

Funding Societies

Vibhav Varshney

Head of Marketing, Malaysia & Singapore

UPS

Ben Karpin

Customer Data Strategy Lead

NBA Asia

Jack Wang

Global eBusiness Director (Water BU)

Danone

Neil Gardner

Chief Customer Officer, Asia

Generali Asia

Varun Rajwade

GM, Digital, Loyalty & Customer Analytics

Pantaloons​

Neha Dadbhawala

Director of Digital Marketing Operations

McAfee

Venaig Solinhac

SVP & Chief Marketing Officer, Purpose Brands

Olam

Anand Narang

VP, Marketing & CX

Bata India

Terri Chan

Head of Marketing

HealthMetrics

X.Y. Ng

Group Head, Digital & Branding

Validus

Joel Carpenter

Divisional Director, Marketing, Asia

St. James's Place Wealth Management

Parth Patel

Vice President Marketing, Asia Pacific & Middle East Africa

Kerry Group

 
 
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