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2.0
#VirtualMarTech | 22 & 23 June 2021 | Live Stream
*Running time: 12:30 pm - 5:00 pm Singapore Standard Time (GMT+8)*
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Kalpana Ajayan

Former Group Head of Customer Experience

 
Hello World

A Forrester study found that 44% of marketers are utilising big data and only 36% are regularly applying data analytics insights to improve customer experience strategies. Common pain points include managing multiple data streams, lack of expertise, and insufficient tools to take a holistic approach to data analytics and management.

Having noticed that and seeing the need in the world of marketers, we are launching The Virtual MarTech Summit: Data-Driven Marketing 2.0. Join our elite speakers of data champions in B2B/B2C spaces and take your data knowledge and preparedness to the next level.

 

In this edition, we are going to cover: Data Monetisation, CDP, Data Privacy, Customer Centricity, Digital Asset Management (DAM), Marketing Automation, Account Based Marketing (ABM), Data Democratisation, Data Accessibility & more.

Attendees

1000+

sessions

10

speakers

20+

tracks

2

Seniority

80%

Please email Christina at cng@themartechsummit.com for any enquiries

*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*

Registration
 
AGENDA
*Running time: 12:30 pm - 5:00 pm Singapore Standard Time (GMT+8)*

12:25 - 12:30   Get ready for the upcoming virtual fest!

12:30 - 12:40   Chairperson Introduction

The MarTech Summit Team 

12:40 - 13:25   [Data Democratisation & Data Accessibility]

Panel Discussion | Championing a Culture of Data-Centricity and Accessibility Across All Levels of the Organisation

Andy Teoh

APJ Commercial Ops Lead

Amy Stevens-Jones

Marketing Manager, Asia Pacific

Bipasha Minocha

Group Brand & Marketing Director

13:25 - 14:00   [Data Monetisation]

Fireside Chat | How to Sustainably Generate and Monetise Customer Data at Scale

Elaine Chum

Area Head of Digital Transformation, North Asia

Sean Valencia

Marketing Strategist, APAC Marketing Lead

14:00 - 14:35   [Data Privacy]

Fireside Chat | Prioritising and Communicating Consumer Data Privacy in an Increasingly Data-Driven World

Tim Durgan

Regional Planning & Strategy Director

Alvin Teo

Head of Digital Marketing Director, APAC

B2C Track

[Chair] Adrian Hoon, COO/CMO, GetPlus Indonesia

[Chair] Joe Escobedo, CEO, Esco Media

B2B Track

14:35 - 15:10   [Customer Centricity]

Fireside Chat | Utilising Data to Embed Customer Centricity into Integrated Marketing Campaigns

George Ionut Danifield

Chief Marketing Officer

Rachel Appleby

Head of Client Cycle Management (CLM)

14:35 - 15:10   [Data Insights]

Fireside Chat | Leveraging Data Insights to Drive Higher Conversion and Customer Acquisition Rates Across the Customer Journey

Sandeep Raj

Head of BD, Partnerships & Affiliate Marketing, Southeast Asia

Gauri Jaisingh

Senior Director, Global Digital Content Strategy

Tracy Lim

Head of Customer Experience Retail

Kylie Colvin

Director of Strategy & Business Transformation

Jonathan Wan

Director of Global Customer Experience & Marketing

David Vu

Associate Director of Commercial Strategy, APAC & EMEA

Andrea Dixon

Senior Marketing Director JAPAC

Irene Chen

Director, Group Marketing, Business Unit Technology

15:10 - 15:45   [Personalisation]

Fireside Chat | Powering Highly-Targeted Marketing Campaigns Through Innovative Analytic Tools and Big Data 

15:10 - 15:45   [Content Marketing]

Fireside Chat | How to Build a Data-Driven Content Marketing Strategy

15:45 - 16:20   [Marketing Automation]

Fireside Chat | How Data-Fed Technologies Help Automate Repetitive Tasks and Dramatically Increase the Efficiency

15:45 - 16:20   [First-Party Data]

Fireside Chat | Leveraging First-party Data & Insights to Develop Meaningful Campaigns that Support Post-COVID Recovery

Malcolm Barr

Head of Marketing, Strategy & Insights

Zhiliang Li

Head of CRM

[Moderator] Aaron Jackson

Chief Growth Officer

16:20 - 17:00   [Customer Data Platform (CDP)]

Panel Discussion | How We Unified Customer Data and Enhanced Personalised Experience with CDP

Sarah Sambell
Manager, Customer Success

Janice Carey
Head of Customer Data & Analytics

Monique McMahon
Data Driven Marketing Manager

Paul Wallace
Head of Digital Innovation

17:00 - 17:05   Chairperson Closing & Introduction to Virtual CXO Innovation Summits

END OF SUMMIT
confirmed Speakers

Please contact Lin at lduan@themartechsummit.com for details.

David Vu

Associate Director of Commercial Strategy, APAC & EMEA

Tripadvisor

Jonathan Wan

Director of Global Customer Experience & Marketing

Japan Airlines

George Ionut Danifeld

Chief Marketing Officer

TRAPO Asia

Amy Stevens-Jones

Marketing Manager, Asia Pacific

InterSystems

Andrea Dixon

Senior Marketing Director JAPAC

DocuSign

Kylie Colvin

Director of Strategy & Business Transformation

University of Nottingham

Elaine Chum

Area Head of Digital Transformation, North Asia

British American Tobacco (BAT)

Malcolm Barr

Head of Marketing, Strategy & Insights

Hong Kong Rugby Union

Tracy Lim

Head of Customer Experience Retail

UnionBank of the Philippines

Bipasha Minocha

Group Brand & Marketing Director

EtonHouse International Education Group

Andy Teoh

APJ Commercial Ops Lead

Organon

Paul Wallace

Head of Digital Innovation

7-Eleven Australia

Janice Carey

Head of Customer Data & Analytics

Bupa

Monique McMahon

Data Driven Marketing Manager

Meridian Energy

Sarah Sambell

Manager, Customer Success

Tealium

Zhiliang Li

Head of CRM

Zalora

Irene Chen

Director, Group Marketing, Business Unit Technology

DKSH

Rachel Appleby

Head of Client Cycle Management (CLM)

Vodafone

Sean Valencia

Marketing Strategist,  APAC Marketing Lead

Treasure Data

Sandeep Raj

Head of BD, Partnerships & Affiliate Marketing, Southeast Asia

Lazada

Adrian Hoon

COO/CMO

GetPlus Indonesia

Joe Escobedo

CEO

Esco Media

Tim Durgan

Regional Planning & Strategy Director

ForwardPMX

Gauri Jaisingh

Senior Director, Global Digital Content Strategy

JLL

Aaron Jackson

Chief Growth Officer

Eyeota

Alvin Teo
Head of Digital Marketing Director, APAC

UBS

 
 
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