Discovering New Martech Horizons
EUROPE Track | Live Stream | #VirtualMarTech | 28 & 29 April 2021
*Running time: 09:00 am - 12:35 pm British Summer Time*
Hello World
After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, the business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.
Our 8th edition will be a LIVE streaming two-days summit focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.
Attendees
600+
speakers
20+
Seniority
80%
fireside chats
10
panels
2
lightning talks
2
Registration
Please email Luke at lwarder@themartechsummit.com for any enquiries
*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*
AGENDA
*Running time: 09:00 am - 12:35 pm British Summer Time (GMT+1)*
Day 1: Customer Experience
28 April 2021
Day 2: Digital Marketing Transformation
29 April 2021
09:00 - 09:05
Get ready for the upcoming virtual fest!
09:05 - 09:50
Panel Discussion | Integrating Personalisation with Omni-Channel Marketing for Impactful Marketing Campaigns & Brand Loyalty
[Panellist] Hong-Chia How
Director, Enterprise Solutions, SouthEast Asia/India
[Panellist] Haymans Fung
Chief Marketing & Digital Officer
[Panellist] Margot O'Neil
Global Head of Content Strategy & Customer Experience
[Panellist] Lynzi Ashworth
Head of Digital Marketing EMEA
09:50 - 09:55
Chairperson Introduction
The MarTech Summit Team
09:55 - 10:25
Fireside Chat | Cultivating a Unique Brand Voice & Capturing Audience's Imaginations through Interactive Content
Yolanda Valery
Head of Digital Engagement
Lisa Daniels
Head of Marketing
10:25 - 10:55
Fireside Chat | Applying Data Analytic Strategies to Enhance Customer Experience & Satisfaction
Anton Peters
Head of Marketing Automation
Andy Lindstrom
Director of Marketing
10:55 - 11:15
Keynote Presentation | Driving from Chaos to Clarity with the MarTech Maturity Model
Beth Kszan
VP of Marketing
11:15 - 11:45
Fireside Chat | How Can Machine Learning and AI Drive Customer Journey
Vaibhav Verdhan
Principal Data Scientist
Peter Richards
Director of Marketing & Communications
11:45 - 12:05
Keynote Presentation | Maximise Go-to-Market (GTM) Effectiveness with Personalised B2B Content
Winnie Palmer
Head of Marketing, EMEA
12:05 - 12:20
Fireside Chat | Using Data Analytics Tools to Track Real-Time Customer Feedback and Measure Agile Marketing ROI
Chris Liversidge
CEO & Founder
12:20 - 12:25
Chairperson Recap & Getting Ready for Day 2
End of Day 1
Speakers
Mike Borrelli
Senior Product Owner, Global Platforms Marketing Activation
Henkel
Vaibhav Verdhan
Principal Data Scientist
Johnson & Johnson Ireland
Christophe Boitiaux
Director of Marketing & Communication France
T-Systems
Gordon Rawling
Head BSS & OSS Marketing
Ericsson
Xavier Vallee
Chief Marketing Officer
APCOA Parking
Cassius Taylor-Smith
Chief Marketing Officer, EMEA
Colliers
Sarah Baier
Head Global Digital Marketing
UBS Asset Management
Anton Peters
Head of Marketing Automation
Covestro
Margot O'Neil Global Head of Content Strategy & Customer Experience
GlaxoSmithKline
Yolanda Valery
Head of Digital Engagement
Ocado Group
Lisa Daniels
Head of Marketing
BT Enterprise
Alex Panko
Digital Marketing Specialist & Product Owner
Booking.com
Peter Richards
Director of Marketing & Communications
Protolabs
Anoo Mehmi
Global Digital Director
ConvaTec
Ross Duncton
Managing Director, Head of Marketing & Direct
BMO Global Asset Management
Sagar Shah
Global Digital Marketing Director
Collinson Group
Lauren Stephenson
VP of Global Marketing
Shootsta
Harjeet Singh
Global Marketing Operations Director
Finastra
Andy Lindstrom
Director of Marketing
Sygnature Discovery
Beth Kszan
VP of Marketing
MediaValet
Lynzi Ashworth
Head of Digital Marketing EMEA
Aon
Hong-Chia How
Director, Enterprise Solutions, SouthEast Asia/India
Appier
Danny Han
Vice President & Head of Asia Strategy
Telenor
Satya Upadhyaya
Vice President, Campaign Optimisation, Marketing Capability & Change
Citibank
Chris Liversidge
CEO & Founder
QueryClick
Haymans Fung
Chief Marketing & Digital Officer
Sun Life Hong Kong
Laura Haines
VP Product & Partnerships
Canva
Winnie Palmer
Head of Marketing, EMEA
Seismic
Sponsors
Please contact Elaine at eli@themartechsummit.com for sponsorship opportunities.