Discovering New Martech Horizons
EUROPE Track | Live Stream | #VirtualMarTech | 28 & 29 April 2021
*Running time: 09:00 am - 12:35 pm British Summer Time*
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Hello World

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, the business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers.

 

Our 8th edition will be a LIVE streaming two-days summit focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.

Attendees

600+

speakers

20+

Seniority

80%

fireside chats

10

panels

2

lightning talks

2

Registration

Please email Luke at lwarder@themartechsummit.com for any enquiries

 

*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*

 
AGENDA
*Running time: 09:00 am - 12:35 pm British Summer Time (GMT+1)*
Day 1: Customer Experience
28 April 2021
Day 2: Digital Marketing Transformation
29 April 2021

09:00 - 09:05

Get ready for the upcoming virtual fest!

09:05 - 09:50

Panel Discussion | Integrating Personalisation with Omni-Channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

[Panellist] Hong-Chia How

Director, Enterprise Solutions, SouthEast Asia/India

[Panellist] Haymans Fung

Chief Marketing & Digital Officer

[Panellist] Margot O'Neil

Global Head of Content Strategy & Customer Experience

[Panellist] Lynzi Ashworth

Head of Digital Marketing EMEA

09:50 - 09:55

Chairperson Introduction

The MarTech Summit Team 

09:55 - 10:25

Fireside Chat | Cultivating a Unique Brand Voice & Capturing Audience's Imaginations through Interactive Content

Yolanda Valery

Head of Digital Engagement

Lisa Daniels

Head of Marketing

10:25 - 10:55

Fireside Chat | Applying Data Analytic Strategies to Enhance Customer Experience & Satisfaction

Anton Peters

Head of Marketing Automation

Andy Lindstrom

Director of Marketing

10:55 - 11:15

Keynote Presentation | Driving from Chaos to Clarity with the MarTech Maturity Model

Beth Kszan

VP of Marketing

11:15 - 11:45

Fireside Chat | How Can Machine Learning and AI Drive Customer Journey

Vaibhav Verdhan

Principal Data Scientist

Peter Richards

Director of Marketing & Communications

11:45 - 12:05

Keynote Presentation | Maximise Go-to-Market (GTM) Effectiveness with Personalised B2B Content

Winnie Palmer

Head of Marketing, EMEA

12:05 - 12:20

Fireside Chat | Using Data Analytics Tools to Track Real-Time Customer Feedback and Measure Agile Marketing ROI

Chris Liversidge

CEO & Founder

12:20 - 12:25

Chairperson Recap & Getting Ready for Day 2

End of Day 1

Speakers

Mike Borrelli

Senior Product Owner, Global Platforms Marketing Activation

Henkel

Vaibhav Verdhan

Principal Data Scientist

Johnson & Johnson Ireland

Christophe Boitiaux

Director of Marketing & Communication France

T-Systems

Gordon Rawling

Head BSS & OSS Marketing

Ericsson

Xavier Vallee

Chief Marketing Officer

APCOA Parking

Cassius Taylor-Smith

Chief Marketing Officer, EMEA

Colliers

Sarah Baier

Head Global Digital Marketing

UBS Asset Management

Anton Peters

Head of Marketing Automation

Covestro

Margot O'Neil Global Head of Content Strategy & Customer Experience

GlaxoSmithKline

​Yolanda Valery

Head of Digital Engagement

Ocado Group

Lisa Daniels

Head of Marketing

BT Enterprise

Alex Panko

Digital Marketing Specialist & Product Owner

Booking.com

Peter Richards

Director of Marketing & Communications

Protolabs

Anoo Mehmi

Global Digital Director

ConvaTec

Ross Duncton

Managing Director, Head of Marketing & Direct

BMO Global Asset Management

Sagar Shah

Global Digital Marketing Director

Collinson Group

Lauren Stephenson

VP of Global Marketing

Shootsta

Harjeet Singh

Global Marketing Operations Director

Finastra

Andy Lindstrom

Director of Marketing

Sygnature Discovery

Beth Kszan

VP of Marketing

MediaValet

Lynzi Ashworth

Head of Digital Marketing EMEA

​Aon

Hong-Chia How

Director, Enterprise Solutions, SouthEast Asia/India

Appier

Danny Han

Vice President & Head of Asia Strategy

Telenor

Satya Upadhyaya

Vice President, Campaign Optimisation, Marketing Capability & Change

Citibank

Chris Liversidge

CEO & Founder

QueryClick

Haymans Fung

Chief Marketing & Digital Officer

Sun Life Hong Kong

Laura Haines

VP Product & Partnerships

Canva

Winnie Palmer

Head of Marketing, EMEA

Seismic

 
Sponsors

Please contact Elaine at eli@themartechsummit.com for sponsorship opportunities.