a BEETc. event

Sponsorship Opportunities: lduan@theMartechSummit.com
Delegate Registration: attend@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

APAC: +852 8175 0201 

Europe: +44 (0)20 8351 4741

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THE MARTECH SUMMIT

Converging Marketing & Technology for a Winning Future

Hong Kong
22-23 April 2020
 

220

Attendees

50

Speakers

30

Case Studies

4

Themed Tracks

Why Attend?

The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:

  1. How will MarTech help your team tackle complexities in a digital world? 

  2. What to consider when prioritizing new technologies & planning your MarTech roadmap?

  3. How do you guarantee seamless customer experience while leveraging your investment?

Topics

This year's MarTech Summit will focus on 4 themed subjects. The Summit agenda has been RELEASEDPlease email lduan@themartechsummit.com to receive a copy.

Digital Transformation

01. The Role of Marketing Leaders

02. New Partnerships

03. Cross-Function Collaboration

04. Impact of 5G, AI & IoT

05. GDPR Transforms Digital Mkt

​06. FinTech & Blockchain

Content Marketing Strategy

01. AI & Personalisation Marketing

02. Location-Based Experience

03. Deliver Right Content @ Right Time

04. Live Video Marketing Innovation

​05. Leveraging Multi-Types of Content

06. Collaborations with Micro-Influencers

​07. Various of Social Media Tools

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy

02. AI & Marketing Performance

03. Capitalize Disruptive Technologies

04. Customer Data Optimization

​05. Online Data vs. Offline Experience

​06. Impact of Machine Learning

​07. Measure Marketing Outcomes

Customer Experience & Engagement

01. Chatbots & AI drive Engagement

02. Customer-Centric Strategy

03. Loyalty & Retention

04. Omnichannel Marketing

​05. Managing Customer Experience with New Technologies

 

​What's Different?

80:20 Ratio

industry participants

ExecutivE Private 

Workshops

1-2-1​ Meetings &

Speed networking

LimiteD solution provider slots

 

Speakers

We're currently recruiting speakers, 33 OUT OF 40 have been secured! The initial agenda has been RELEASED! Please contact Lin to request a copy.

Magdalena Kotek

Chief Marketing Officer

Anna Choi

Head of Digitalization

Purple Yao

General Manager, Global Marketing

Dr. Inga-Lena Darkow

Senior Manager, Advanced Business Analytics, Asia

Rilla Roessel

Director of Marketing

APAC

Akina Ho

Head of Digital Transformation & Innovation

Widhadh Waheed

Chief Marketing Officer

Peter Yu

Chief Marketing & Strategy Officer

Lieny Jang

Director, Marketing Asia

Ludmilla Veloso

VP, Operations

Alex Misseri

Head of Digital Transformation & Revenues

Alicia Garcia Herrero

Chief Economist, Asia Pacific

 

Venue

This summit aims to gather 220+ senior level executives from Hong Kong, Greater China & the wider region to tackle the most challenging issues, capture opportunities and seek innovative solutions through network & discussions in the Marketing Technology fields. 

Venue details to be confirmed soon.

 

4

Executive
Workshops
Industry
Participants

80%

Senior
Management

85%

100

Regional & Intl.
Brands
1-2-1 Meetings
Arranged

150

Singapore | Hong Kong | Bangkok | Jakarta | London