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Agenda

*Please use a web browser to view full agenda details. 

**Agenda is subject to changes.

Day 1 - 19th August

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

Eddy Kwong, Director, Head of Digital Marketing, APAC

09:20

The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation

09:40

Building and Scaling a Consumer Data Platform: Practical Use Cases

10:00

Digital Transformation - Are We Ready?

Leslie Bailey, Managing Director

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Be Naughty and Excel as a Successful Marketer by Jailbreaking the Traditional Marketing Framework

Akina Ho, Head of Digital Transformation & Innovation, Great Eagle Holdings

11:20

How to Fail at Personalization?

Senior Vice President, Product Marketing

11:40

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Sean Murphy, Vice President, Marketing, APAC, Otter Products

Timothee Semelin, Corporate Senior Director of Digital Marketing and Transformation, Rosewood Hotel Group

Magdalena Kotek, Chief Marketing Officer APAC, Invesco

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

Delight Your Customer with the Right Content at the Right Time

Purple Yao, General Manager, Global Marketing

Case Study: Launching an Impactful Influencer Campaign

Alex Law, Head of Marketing

Influencer Marketing with Focus in Micro Influencer Communities

Ludmilla Veloso, VP of Operations

The Power of Leveraging Multi-Types of Content

Edith Wong, Chief Marketing Officer

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

​Digital Transformation and Marketing Using AI

Alison Sainsbury, Senior Marketing Consultant, SBOS Marketing Consulting

Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation

Kevin Tsang, Head of Corporate Marketing

How Can You Integrate External Data into Your MarTech Stack?

Mimrah Mahmood, Partner & Senior Regional Director

Digital Transformation With Partnerships

Anna Choi, Head of Digitalisation 

15:20

Networking Coffee Break - Exhibition Area - 121 Meetings

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

16:00

16:20

Panel Discussion: Business Transformation - Cross-department Collaboration

Moderator: To be confirmed...

Panellists:

Vienna Lee, Director, Digital Marketing, South China Morning Post

Ken Ip, Group Head of Marketing, B.S.C. Group

Jonathan Wan, Director, Global Marketing, Media & Social, Japan Airlines

16:00

16:20

Data-Driven Content Growth Strategy with an Integrated Approach

Elizabeth Kwong, Head of Content

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Moderator: To be confirmed...

Panellists:

Lieny Jang, Director, Marketing Asia, Emerson

Rhea Teves, SEO Lead, Asia Pacific, HSBC

More panellists to be confirmed...

Digital Transformation Metrix

Alex Misseri, Head of Digital Transformation & Revenues

17:00

Networking Drinks Reception - Exhibition Area - 121 Meetings

19:00

END OF DAY 1

 

Day 2 - 20th August

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

What Should We Know about Where the World is Heading?

Alicia Garcia-Herrero, Chief Economist, Asia Pacific 

Workshop by Sitecore

Digital Future: How to Create a Plan to Drive Business with AI

09:20

Python for Marketers

Yang Gao, VP, Marketing Technology & Operations

09:00 - 10:00

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting

09:40

Neuromarketing - Use the Latest Brain Science to Help Trigger the Behaviours You Seek

10:00

Case Study: Unleashing Brand Power in the Digital Economy

Eric Thain, General Manager, Brand Development

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Measuring Marketing Outcomes - A Gaming Industry Perspective

Andrew Wong, General Manager, APAC, Huuuge Games

11:20

Case Study: Capitalise on Disruptive Technologies

Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap

11:40

Moderator: To be confirmed...

Panellists:

Neil Tan, Regional Head of Business Development, Partnerships Asia Pacific, Global Digital, HSBC

Sean Murphy, Vice President, Marketing, APAC, Otter Products

Maybelyne Ng, Head of Marketing & Communications, Benoy

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

Digital Re-Branding

Anshul Srivastava, Digital Marketing Manager

TRACK B: Customer Experience & Engagement

14:00

14:20

14:40

14:40

14:20

14:00

Laliga: The Pathway from Data to Artificial Intelligence in the Sports Industry

Conversational AI and Customer Engagement

Improving Customer Engagement with RPA and other Technologies

Peter Yu, Chief Marketing Officer & Chief Strategy Officer

15:00

Data Analytics to Support B2B Marketing

Dr. Inga-Lena Darkow, Advanced Business Analytics, Senior Manager Programs & Asia

Customer Engagement: Best Practices of WeChat

15:00

Online Data vs Offline Experience

Rilla Roessel, Director of Marketing, APAC

Haymans Fung, Chief Marketing Officer,

Eduard Castell García, LaLiga Global Network in Hong Kong

Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights

Rina Hiranand, Head of Marketing Insights & Analytics

Janet Wang, Digital Optimisation Specialist

15:20

Networking Coffee Break - Exhibition Area

16:00

16:20

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

Omnichannel Marketing: Consistency vs. Engagement

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Lieny Jang, Director, Marketing, Asia, Emerson

Lyndon Morant, Marketing Director, Integrated Marketing Communications, Colgate-Palmolive

More panellists to be confirmed...

16:00

16:20

Panel Discussion: Make the Most Out of Your Customer Data

Moderator: To be confirmed...

Panellists:

Michael Yao, AVP, Digital Marketing & Data Analytics, HKT

Eric Cheung, Global Transformation Director, Tricor

More panellists to be confirmed...

Metrics That Matter - Becoming a Data-Driven Organization

Widhadh Waheed, Chief Marketing Officer

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Day Summit. Please check back to see more details and how to reserve your place. *

Executive Workshops

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Digital Future: How to Create a Plan to Drive Business with AI

a BEETc. event

Sponsorship Opportunities: lduan@theMartechSummit.com
Delegate Registration: lwarder@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

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