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Preview Agenda – The MarTech Summit Bangkok 29 & 30 October 2024

Day 1 - Tuesday 29 October

08:30 - 09:15 | Arrival & Networking Coffee

09:15 - 09:25

Chairperson Introduction & Day 1 Overview

Lin Duan

Head of Events, The MarTech Summit Team
[Morning Chairperson]

Oliver Machwirth

Director, Strategic Partnerships, GoPomelo
[Afternoon Chairperson]

09:25 - 09:40

Opening Lightning Talk | [MarTech Trends] Driving Holistic Impact with MarTech

– Evolving growth agenda of CMOs and MarTech decision makers
– Best practices and lessons learned on driving growth using MarTech
– The forecast of latest trends & technologies in MarTech Landscape 2024

Dilip Mistry

Partner & Leader of Digital Business Building, McKinsey & Company

09:40 - 10:05

Keynote Presentation | [Customer Engagement] Charting the Path to Profitability: Crafting the Ideal Customer Engagement Strategy

– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisations.

Kao Sutthitham

Head of Thailand, Braze

10:05 - 10:45

Panel Discussion | [Big Data-Focused Marketing] Big Data: A Healthy Disregard for Conventional Marketing

– Ways to value empirical results and have a healthy disregard for conventional wisdom.
– How to explore new ways of marketing through automation, fast experimentation and rigorous A/B testing?

Manisha Safiya Tarek

Director, Marketing & Growth, foodpanda
[Moderator]

Matteo Frigerio

Chief Marketing Officer, Agoda

Federico Brandi

Chief Marketing Officer, Roojai

Apipoj Piasak

Head of Omnichannel & Data, OfficeMate

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:40

Fireside Chat | [Marketing Data & Insights] Good Data Transformation, Good Marketing

– How to effectively turn data and insights into actions?
– One Size fits None – Coordinating data to fit into the standard of the future.

Kamolporn Kongkiatngam

Director, Marketing, Visa International

Yosavee Niranvichaiya

Managing Director, Digital Health, MorDee by True Digital

11:40 - 12:05

Keynote Presentation | [Work Management] Connecting the Dots: How to Unite Marketers Around Impactful Work and Scale Effectively?

With growing lists of priorities and more messages, apps and platforms to keep track of than ever, marketers today can struggle to stay aligned. Ultimately, this makes it challenging to hit key goals, drive impactful campaigns or pivot quickly to new business priorities. This session will offer actionable insights on how AI can be used to drive smarter marketing, and offset ‘busy work’ allowing marketers to drive clarity, accountability and essentially achieve goals faster.

David Baker

Channel Partnerships Manager, APAC, Asana (GoPomelo as Premium Partner)

12:05 - 12:45

Panel Discussion | [Data Literacy] How to Empower Teams to Read, Communicate and Harness Data for Marketing Efficiency?

– How do we translate organisational objectives to the need for data and analytics?
– How can we work together on data sharing across the organisation?
– How can we make data accessible across the organisation?

Indra Perdana Adnan

Head of Marketing & Digital, Chip Mong Insee Cement Corporation
[Moderator]

Rabin Gupta

Director, Digital, Revenue & Distribution, Compass Hospitality

Sorathan Nattapongsapak

Digital & Technology Business Partner, Southeast Asia & South Asia, Zoetis

Natthapong Inpo

Director, Marketing, MONIX

12:45 - 14:15 | Networking Buffet Lunch

Enjoy your buffet lunch and networking at the signature Plate Restaurant of Carlton Hotel Bangkok Sukhumvit (Lower Ground Floor).

14:15 - 15:00

Panel Discussion | [Social Media Marketing] Redefining Your Branding Strategy on Social Media to Engage with Customers

– How to work with a suite of social media platforms and boost CRM?
– How brands curate cohesive customer journeys via multiple social media platforms.

Pongsupa Watcharasukum

Head of Marketing, Direct Business, Suntory Wellness Thailand
[Moderator]

Melis Erdinç

Head of Digital Marketing, Arçelik Hitachi Home Appliances

Wutichai Namjaiprasert

Chief Marketing Officer, GDH 559

Teeraphol Ambhai

Head of Search Experience, Bumrungrad International Hospital

15:00 - 15:25

Keynote Presentation | [Next-Gen CX] Shaping a Modern Customer Experience (CX) Tech Stack for Good Business Growth

According to a McKinsey study, businesses that adopt data-driven growth strategies are 6 times more likely to retain their existing customers. We’ll discuss:

– The notable shifts we’re currently seeing in the market and the role of CX.
– An integrated approach that combines traditional practices with user-centred design processes to bring greater value to your customers.
– What is needed beyond the technology in your organisation and in your strategy to turn customer interactions into growth opportunities?

Kanit Loprakong

Principal Consultant, Experience, Verticurl

15:25 - 15:55 | Networking Coffee Break

15:55 - 16:20

Fireside Chat | [Marketing Automation] How to Streamline and Optimise Marketing Campaigns through Automation?

– How businesses embrace end-to-end automation to deliver effective CRM.
– How automation is used to scale personalised marketing campaigns.

Kaisar Bhuiyan

Head of Media & MarTech, Nagad

Devam Saxena

Vice President & Group Head of CRM, Central Group

16:20 - 17:00

Panel Discussion | [Future of Work] How to Transform Marketing Teams to be Future-Oriented and Digital-Ready?

– Successful stories to carry out digital marketing upskilling in your organisation.
– How to determine which technologies & skills to match your marketing culture?

Georgina Zhou

Associate Director, Digital Marketing & E-Commerce, Asia Pacific, Kohler
[Moderator]

Chatchawan Sangpreedeekorn

Chief Marketing Officer, Pi Securities

Piyapoom Seechang

Director, B2B Marketing, Thailand, Michelin

Ayushi Mona

Digital Marketing Lead, Delhivery

17:00 | Chairperson Closing Remarks (Day 1)

End of Day 1

Day 2 - Wednesday 30 October

Day 2 - Wednesday 30 October

08:30 - 09:20 | Arrival & Networking Coffee

08:30 - 09:20 | Arrival & Networking Coffee

09:20 - 09:30

Chairperson Introduction & Day 2 Overview

Kao Sutthitham

Head of Thailand, Braze
[Morning Chairperson]

Lin Duan

Head of Events, The MarTech Summit Team
[Afternoon Chairperson]

09:20 - 09:30

Chairperson Introduction & Day 2 Overview

Kao Sutthitham

Head of Thailand, Braze
[Morning Chairperson]

Lin Duan

Head of Events, The MarTech Summit Team
[Afternoon Chairperson]

09:30 - 10:10

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology?

– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, do the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies?

Jennifer Villalobos

Chief Digitalization Business Officer, Asset World Corporation
[Moderator]

Andy Luk

Head of Digital Transformation & Insights, HK Express

Rachapol Vongchatchainont

Head of Marketing, CRM & Retention, Central Department Store

09:30 - 10:10

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology?

– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, do the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies?

Jennifer Villalobos

Chief Digitalization Business Officer, Asset World Corporation
[Moderator]

Andy Luk

Head of Digital Transformation & Insights, HK Express

Rachapol Vongchatchainont

Head of Marketing, CRM & Retention, Central Department Store

10:10 - 10:35

Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention?

– Ways to design CX Strategies & prioritising what your customers need versus what is given.
– How to plan a seamless rewards experience end-to-end?

Worarutai Ratanawaraha

Regional Sales Lead, GrabGifts, Grab For Business

10:10 - 10:35

Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention?

– Ways to design CX Strategies & prioritising what your customers need versus what is given.
– How to plan a seamless rewards experience end-to-end?

Worarutai Ratanawaraha

Regional Sales Lead, GrabGifts, Grab For Business

10:35 - 11:00

Fireside Chat | [Gamification] How to Utilise Gamified Interactions to Enhance Customer Engagement in the Digital First World?

– Could all experiences be gamified?
– Examples of gamified experience in your organisation.
– What are the benefits of gamification apart from engagement?

Narinthip Chatchaisuwan

Director, Global Digital Marketing, Millennium Hotels and Resorts

Ekkaphap Boonnoon

Head of Customer Experience Design & Strategy, Prudential Life Assurance (Thailand)

10:35 - 11:00

Fireside Chat | [Gamification] How to Utilise Gamified Interactions to Enhance Customer Engagement in the Digital First World?

– Could all experiences be gamified?
– Examples of gamified experience in your organisation.
– What are the benefits of gamification apart from engagement?

Narinthip Chatchaisuwan

Director, Global Digital Marketing, Millennium Hotels and Resorts

Ekkaphap Boonnoon

Head of Customer Experience Design & Strategy, Prudential Life Assurance (Thailand)

11:00 - 11:30 | Networking Coffee Break

11:00 - 11:30 | Networking Coffee Break

11:30 - 11:55

Fireside Chat | [MarTech for E-Commerce] Leveraging MarTech in E-Commerce for Brands to Drive Revenue

– Stories of brands building e-commerce & online marketplace ecosystem.
– How to engage with new generation shoppers?
– How to build the business case to get e-commerce up and running?

Victoria Liberova

Director, Digital & New Solutions, DCH Auriga

Andy Chang

Global Head of Marketing Technology, Engagement Solutions, Electrolux

11:30 - 11:55

Fireside Chat | [MarTech for E-Commerce] Leveraging MarTech in E-Commerce for Brands to Drive Revenue

– Stories of brands building e-commerce & online marketplace ecosystem.
– How to engage with new generation shoppers?
– How to build the business case to get e-commerce up and running?

Victoria Liberova

Director, Digital & New Solutions, DCH Auriga

Andy Chang

Global Head of Marketing Technology, Engagement Solutions, Electrolux

11:55 - 12:40

Panel Discussion | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Touchpoints

– How to utilise data & technology to enable personalised customer journey across channels?
– How does a personalised approach increase omnichannel user engagement and retain customer loyalty?

Berivan Birkan

Head of Marketing, Klook
[Moderator]

Alex Bedwani

Chief Executive Officer, PetsOnMe Pet Insurance

Piriya Tantrativud

Chief Marketing Officer, Better Vision

Prathana Pawa

Director, Digital Growth, Insider

11:55 - 12:40

Panel Discussion | [Omnichannel Personalisation] How to Activate Omnichannel Personalisation to Curate New Journeys Across Multiple Touchpoints

– How to utilise data & technology to enable personalised customer journey across channels?
– How does a personalised approach increase omnichannel user engagement and retain customer loyalty?

Berivan Birkan

Head of Marketing, Klook
[Moderator]

Alex Bedwani

Chief Executive Officer, PetsOnMe Pet Insurance

Piriya Tantrativud

Chief Marketing Officer, Better Vision

Prathana Pawa

Director, Digital Growth, Insider

12:40 - 14:10 | Networking Buffet Lunch

Enjoy your buffet lunch and networking at the signature Plate Restaurant of Carlton Hotel Bangkok Sukhumvit (Lower Ground Floor).

Interested in hosting a VIP luncheon at The MarTech Summit Bangkok? Please contact Lin at lduan@themartechsummit.com for details.

12:40 - 14:10 | Networking Buffet Lunch

Enjoy your buffet lunch and networking at the signature Plate Restaurant of Carlton Hotel Bangkok Sukhumvit (Lower Ground Floor).

Interested in hosting a VIP luncheon at The MarTech Summit Bangkok? Please contact Lin at lduan@themartechsummit.com for details.

14:15 - 14:45

Fireside Chat | [Social Impact] How We Connect Brands Socially with Customers

– How do your customers grow, and how does your brand grow with them in the digital acceleration era?
– How do you align between brand values & customer values?
– Successful stories of co-creating brand experience with customers.

Debbie Too

General Manager, Marketing, Imagine

Preetanjali Kukreja

Head of Marketing, SEA, BayWa r.e Solar Trade

14:15 - 14:45

Fireside Chat | [Social Impact] How We Connect Brands Socially with Customers

– How do your customers grow, and how does your brand grow with them in the digital acceleration era?
– How do you align between brand values & customer values?
– Successful stories of co-creating brand experience with customers.

Debbie Too

General Manager, Marketing, Imagine

Preetanjali Kukreja

Head of Marketing, SEA, BayWa r.e Solar Trade

14:45 - 15:40

Panel Discussion | [Digital Experience] Digital Experience Led Growth: Navigating the Future of Marketing

– How to create the digital experience that your audience demand?
– Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

Scott Walton

Managing Director, Siamese & Kew Green Hotel Management
[Moderator]

Wilasine Parnurat

Country Manager, Bata Group

Jatemerin Jatelaveechote

Senior Director, Consumer Marketing & Online Platform, Allianz Ayudhya

Athens Sanyapong Rangsansvasti

Director, Regional Marketing, Asia Pacific, Bricsys

14:45 - 15:40

Panel Discussion | [Digital Experience] Digital Experience Led Growth: Navigating the Future of Marketing

– How to create the digital experience that your audience demand?
– Latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

Scott Walton

Managing Director, Siamese & Kew Green Hotel Management
[Moderator]

Wilasine Parnurat

Country Manager, Bata Group

Jatemerin Jatelaveechote

Senior Director, Consumer Marketing & Online Platform, Allianz Ayudhya

Athens Sanyapong Rangsansvasti

Director, Regional Marketing, Asia Pacific, Bricsys

15:45 - 16:30 | Chairperson Closing Remarks (Day 2) & Departure Coffee

15:45 - 16:30 | Chairperson Closing Remarks (Day 2) & Departure Coffee

End of Summit

End of Summit

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