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Agenda

*Please use a web browser to view full agenda details. 

**We update the agenda daily.

Day 1

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

09:20

The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation

09:40

Building and Scaling a Consumer Data Platform: Practical Use Cases

10:00

Digital Transformation - Are We Ready?

Ravel Lai, Chief Digital Officer, Dah Chong Hong Holdings

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Be Naughty and Excel as a Successful Marketer by Jailbreaking the Traditional Marketing Framework

Akina Ho, Head of Digital Transformation & Innovation, Great Eagle Holdings

11:20

How to Fail at Personalization?

Senior Vice President, Product Marketing

11:40

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Sean Murphy, Vice President, Marketing, APAC, Otter Products

Timothee Semelin, Corporate Senior Director of Digital Marketing and Transformation, Rosewood Hotel Group

Magdalena Kotek, Chief Marketing Officer APAC, Invesco

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

How GDPR is accelerating Digital Transformation

Delight Your Customer with the Right Content at the Right Time

Purple Yao, General Manager, Global Marketing

Case Study: Launching an Impactful Influencer Campaign

Alex Law, Head of Marketing, Food Panda

Influencer Marketing with Focus in Micro Influencer Communities

Ludmilla Veloso, VP of Operations

The Power of Leveraging Multi-Types of Content

Edith Wong, Chief Marketing Officer

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

Digital Transformation With Partnerships

Anna Choi, Head of Digitalisation 

Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation

Kevin Tsang, Head of Corporate Marketing

Digital Transformation Metrix

Alex Misseri, Head of Digital Transformation & Revenues, Bluebell

15:20

Networking Coffee Break - Exhibition Area - 121 Meetings

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

16:00

16:20

Digital Transformation & Marketing Using AI

Panel Discussion: Business Transformation - Cross-department Collaboration

Vienna Lee, Director, Digital Marketing, South China Morning Post

Ken Ip, Group Head of Marketing, B.S.C. Group

More panellists to be confirmed...

16:00

16:20

Data-Driven Content Growth Strategy with an Integrated Approach

Elizabeth Kwong, Head of Content

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Lieny Jang, Director, Marketing Asia, Emerson

Rhea Teves, SEO Lead, Asia Pacific, HSBC

More panellists to be confirmed...

17:00

Networking Drinks Reception - Exhibition Area - 121 Meetings

19:00

END OF DAY 1

 

Day 2

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

What Should We Know about Where the World is Heading?

Alicia Garcia-Herrero, Chief Economist, Asia Pacific 

09:20

Python for Marketers

Yang Gao, VP, Marketing Technology & Operations

09:40

Neuromarketing - Use the Latest Brain Science to Help Trigger the Behaviours You Seek

10:00

Case Study: Unleashing Brand Power in the Digital Economy

Eric Thain, General Manager, Brand Development

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Building the Marketing Stack from Scratch – Do’s and Don’ts

11:20

Case Study: Capitalise on Disruptive Technologies

11:40

Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap

Neil Tan, Regional Head of Business Development, Partnerships Asia Pacific, Global Digital, HSBC

Sean Murphy, Vice President, Marketing, APAC, Otter Products

More panellists to be confirmed...

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

Multichannel Marketing - Guarantee Experience, Measure Outcomes & Scale Your Investment

Philip Chau, AVP, Digital Marketing

TRACK B: Customer Experience & Engagement

14:00

14:20

14:40

14:40

14:20

14:00

How Machine Learning is Transforming Marketing?

Conversational AI and Customer Engagement

Improving Customer Engagement with RPA

Peter Yu, Chief Marketing Officer & Chief Strategy Officer

Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights

Rina Hiranand, Head of Marketing Insights & Analytics

15:00

Data Analytics to Support B2B Marketing

Dr. Inga-Lena Darkow, Advanced Business Analytics, Senior Manager Programs & Asia

Using Chatbots and AI to Drive Engagement

15:00

Online Data vs Offline Experience

Rilla Roessel, Director of Marketing, APAC

Haymans Fung, Chief Marketing Officer,

15:20

Networking Coffee Break - Exhibition Area

16:00

16:20

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

Omnichannel Marketing: Consistency vs. Engagement

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Lieny Jang, Director, Marketing, Asia, Emerson

Lyndon Morant, Marketing Director, Integrated Marketing Communications, Colgate-Palmolive

More panellists to be confirmed...

16:00

16:20

Panel Discussion: Make the Most Out of Your Customer Data

Michael Yao, AVP, Digital Marketing & Data Analytics, HKT

More panellists to be confirmed...

Metrics That Matter - Becoming a Data-Driven Organization

Widhadh Waheed, Chief Marketing Officer

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Days Summit. Please check back to see more details and how to reserve your place. *

Executive Workshops