THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
Hong Kong
22-23 April 2020
220
Attendees
50
Speakers
30
Case Studies
4
Themed Tracks
Why Attend?
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:
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How will MarTech help your team tackle complexities in a digital world?
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What to consider when prioritizing new technologies & planning your MarTech roadmap?
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How do you guarantee seamless customer experience while leveraging your investment?
Topics
This year's MarTech Summit will focus on 4 themed subjects. The Summit agenda has been RELEASED! Please email lduan@themartechsummit.com to receive a copy.
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Cross-Function Collaboration
04. Impact of 5G, AI & IoT
05. GDPR Transforms Digital Mkt
​06. FinTech & Blockchain
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
​05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
​07. Various of Social Media Tools
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
​05. Online Data vs. Offline Experience
​06. Impact of Machine Learning
​07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
​05. Managing Customer Experience with New Technologies
​What's Different?
Speakers
We're currently recruiting speakers, 37 OUT OF 50 have been secured! The initial agenda has been RELEASED! Please contact Xi to request a copy.
Magdalena Kotek
Chief Marketing Officer
Anna Choi
Head of Digitalization
Purple Yao
General Manager, Global Marketing
Dr. Inga-Lena Darkow
Senior Manager， Advanced Business Analytics, Asia
Rilla Roessel
Director of Marketing
APAC
Akina Ho
Head of Digital Transformation & Innovation
Widhadh Waheed
Chief Marketing Officer
Peter Yu
Chief Marketing & Strategy Officer
Lieny Jang
Director, Marketing Asia
Ludmilla Veloso
VP, Operations
Alex Misseri
Head of Digital Transformation & Revenues
Alicia Garcia Herrero
Chief Economist, Asia Pacific
Venue
This summit aims to gather 220+ senior level executives from Hong Kong, Greater China & the wider region to tackle the most challenging issues, capture opportunities and seek innovative solutions through network & discussions in the Marketing Technology fields.
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Venue: Sheraton Hong Kong Hotel & Towers.
Address: 20 Nathan Rd, Tsim Sha Tsui, Hong Kong
4
Executive
Workshops
Industry
Participants
80%
Senior
Management
85%
100
Regional & Intl.
Brands
1-2-1 Meetings
Arranged
150
