THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
Hong Kong｜ 18 & 19 August 2021
Hang in there, The MarTech Summit is on track!
See details regarding COVID-19 situation
200
Attendees
45
Speakers
30
Case Studies
4
Themed Tracks
Why Attend?
When you think of events filled with convenience and professionalism, Hong Kong will make anyone’s shortlist. Which is why we’re heading to Hong Kong. A city with a world-class infrastructure and companies at the top of their game. Enjoy 2 days full of learning and the convenience of dedicated networking meetings during and after the summit. Get set to learn all the latest MarTech trends in a trendy haven.
Speakers
We're currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
The agenda has been RELEASED! Please email Luke at lwarder@themartechsummit.com to request a copy.
Magdalena Kotek
Chief Marketing Officer APAC
Tina Chao
Vice President, Marketing
Rilla Roessel
Director of Marketing, APAC
Akina Ho
Head of Digital Transformation & Innovation
Yang Gao
VP, Marketing Technology & Operations
Alicia Garcia-Herrero
Chief Economist, Asia Pacific
Neil Tan
Regional Head of Business Development, Partnerships APAC, Global Digital
Widhadh Waheed
Chief Marketing Officer
Alice Chiu
Direcor, Head of Marketing, APAC Japan
Eric Thain
General Manager, Brand Development
Lieny Jang
Director, Marketing Asia
Ludmilla Veloso
VP of Operations
Alex Law
Head of Marketing
Edith Wong
Chief Marketing Officer
Anna Rhea Teves
SEO Lead, Asia Pacific
Vincent Leung
Global Digital Marketing Manager
Eric Cheung
Group Transformation Director, Group Office
Maybelyne Ng
Head of Marketing & Communications
Rina Hiranand
Head of Marketing Insights & Analytics, APAC
Dr. Inga-Lena Darkow
Advanced Business Analytics, Senior Manager Programs
Kevin Lam
Head of Brand Communications
Alex Misseri
Head of Digital Transformation & Revenues
Elizabeth Kwong
Head of Content Hong Kong
Eduard Castell García
Global Network in Hong Kong
Timothee Semelin
Digital Marketing
Adrian Lee
SVP, Audience Growth
Lyndon Morant
Marketing Director, Integrated Marketing Communications
Michael Yao
AVP, Digital Marketing & Data Analytics
Haymans Fung
Chief Marketing Officer
Ken Ip
Group Head of Marketing
Jonathan Wan
Director of Global Marketing, Media & Social
Andrew Wong
General Manager, APAC
Aldila Septiadi
South Asia Pacific E-Business Director
Leslie Bailey
Managing Director, APRT
Janet Wang
Digital Optimization Specialist
Jacqueline Teo
Global Chief Digital Officer
Alison Sainsbury
Senior Marketing Consultant, SBOS Marketing Consulting
Anshul Srivastava
Digital Marketing Manager
Topics
Although we have 4 general themes, each summit agenda is entirely different from one another, both in sessions and speakers. You can expect the agenda to cover the below, if you would like the latest full agenda please contact Luke at lwarder@themartechsummit.com to request a copy.
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention
Customer Experience & Engagement
01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
07. O2O Marketing Innovation
08. Persona research
Emerging Marketing Technologies
01. Location-Based Experience
02. Influencer marketing tools
03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
08. Leveraging Multi-Types of Content
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDRP Transforming Marketing
07. The Impact of Data Mining/Mapping
08. The Power of APIs
2021 Sponsors
Gold Sponsor
Silver Sponsor
Exhibitor
Workshop Sponsor
Exhibitor
Venue
Sheraton Hong Kong Hotel & Towers
Address: 20 Nathan Rd, Tsim Sha Tsui, Hong Kong
We have reserved special room rates at the Sheraton Hong Kong Hotel & Towers for the summit week. Please follow the LINK HERE to secure your room. We'd recommend booking your stay as soon as possible as these rooms are offered on first come first served basis.
Executive
Workshops
3
Industry
Participants
80%
Senior
Management
85%
300
Regional & Intl.
Brands
1-2-1 Meetings
Arranged
400
