THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
Hong Kong ｜ 3 & 4 February 2021
220
Attendees
45
Speakers
30
Case Studies
4
Themed Tracks
Why Attend?
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:
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How will MarTech help your team tackle complexities in a digital world?
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What to consider when prioritizing new technologies & planning your MarTech roadmap?
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How do you guarantee seamless customer experience while leveraging your investment?
Hang in there, The MarTech Summit is on track!
See details regarding COVID-19 situation
Topics
This year's MarTech Summit will focus on 4 themed subjects. The Summit agenda has been RELEASED! Please email lwarder@themartechsummit.com to receive a copy.
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Cross-Function Collaboration
04. Impact of 5G, AI & IoT
05. GDPR Transforms Digital Mkt
06. FinTech & Blockchain
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
07. Various of Social Media Tools
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
05. Online Data vs. Offline Experience
06. Impact of Machine Learning
07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
05. Managing Customer Experience with New Technologies
What's Different?
Speakers
We're currently recruiting speakers, 37 OUT OF 45 have been secured! The initial agenda has been RELEASED! Please contact Luke at lwarder@themartechsummit.com to request a copy.
Magdalena Kotek
Chief Marketing Officer
Aldila Septiadi
South Asia Pacific E-Business Director
Purple Yao
General Manager, Global Marketing
Dr. Inga-Lena Darkow
Senior Manager， Advanced Business Analytics, Asia
Rilla Roessel
Director of Marketing
APAC
Akina Ho
Head of Digital Transformation & Innovation
Widhadh Waheed
Chief Marketing Officer
Tina Chao
Vice President, Marketing
Lieny Jang
Director, Marketing Asia
Ludmilla Veloso
VP, Operations
Alex Misseri
Head of Digital Transformation & Revenues
Alicia Garcia Herrero
Chief Economist, Asia Pacific
Partners
Gold Sponsor
Silver Sponsor
Exhibitor
Workshop Sponsor
Exhibitor
Venue
Sheraton Hong Kong Hotel & Towers
Address: 20 Nathan Rd, Tsim Sha Tsui, Hong Kong
We have reserved special room rates at the Sheraton Hong Kong Hotel & Towers for the summit week. Please follow the LINK HERE to secure your room. We'd recommend booking your stay as soon as possible as these rooms are offered on first come first served basis.
