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THE MARTECH SUMMIT

Converging Marketing & Technology for a Winning Future

Hong Kong| 18 & 19 August 2021

Hang in there, The MarTech Summit is on track!

See details regarding COVID-19 situation

 

200

Attendees

45

Speakers

30

Case Studies

4

Themed Tracks

Why Attend?

When you think of events filled with convenience and professionalism, Hong Kong will make anyone’s shortlist. Which is why we’re heading to Hong Kong. A city with a world-class infrastructure and companies at the top of their game. Enjoy 2 days full of learning and the convenience of dedicated networking meetings during and after the summit. Get set to learn all the latest MarTech trends in a trendy haven.

Speakers

We're currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.

The agenda has been RELEASED! Please email Luke​ at lwarder@themartechsummit.com to request a copy.

Magdalena Kotek

Chief Marketing Officer APAC

Tina Chao

Vice President, Marketing

Rilla Roessel

Director of Marketing, APAC

Akina Ho

Head of Digital Transformation & Innovation

Yang Gao

VP, Marketing Technology & Operations

Alicia Garcia-Herrero

Chief Economist, Asia Pacific

Neil Tan

Regional Head of Business Development, Partnerships APAC, Global Digital

Widhadh Waheed

Chief Marketing Officer

Alice Chiu

Direcor, Head of Marketing, APAC Japan

Eric Thain

General Manager, Brand Development

Lieny Jang

Director, Marketing Asia

Ludmilla Veloso

VP of Operations

Alex Law

Head of Marketing

Edith Wong

Chief Marketing Officer

Anna Rhea Teves

SEO Lead, Asia Pacific

Vincent Leung

Global Digital Marketing Manager

Eric Cheung

Group Transformation Director, Group Office

Maybelyne Ng

Head of Marketing & Communications

Rina Hiranand

Head of Marketing Insights & Analytics, APAC

Dr. Inga-Lena Darkow

Advanced Business Analytics, Senior Manager Programs

Kevin Lam

Head of Brand Communications

Alex Misseri

Head of Digital Transformation & Revenues

Elizabeth Kwong

Head of Content Hong Kong

Eduard Castell García

Global Network in Hong Kong

Timothee Semelin

Digital Marketing

Adrian Lee

SVP, Audience Growth

Lyndon Morant

Marketing Director, Integrated Marketing Communications

Michael Yao

AVP, Digital Marketing & Data Analytics

Haymans Fung

Chief Marketing Officer

Ken Ip

Group Head of Marketing

Jonathan Wan

Director of Global Marketing, Media & Social

Andrew Wong

General Manager, APAC

Aldila Septiadi

South Asia Pacific E-Business Director

Leslie Bailey

Managing Director, APRT

Janet Wang

Digital Optimization Specialist

Jacqueline Teo

Global Chief Digital Officer

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting

Anshul Srivastava

Digital Marketing Manager

​What's Different?

80:20 Ratio

industry participants

ExecutivE Private 

Workshops

1-2-1​ Meetings &

Speed networking

LimiteD solution provider slots

Topics

Although we have 4 general themes, each summit agenda is entirely different from one another, both in sessions and speakers. You can expect the agenda to cover the below, if you would like the latest full agenda please contact Luke at lwarder@themartechsummit.com to request a copy.

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
​04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention

Customer Experience & Engagement

01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
​07. O2O Marketing Innovation
08. Persona research

Emerging Marketing Technologies

01. Location-Based Experience
02. Influencer marketing tools
​03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
​08. Leveraging Multi-Types of Content

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDRP Transforming Marketing
07. The Impact of Data Mining/Mapping 
08. The Power of APIs

 
 
Image by Andrew Jephson

Venue

Sheraton Hong Kong Hotel & Towers

Address: 20 Nathan Rd, Tsim Sha Tsui, Hong Kong

We have reserved special room rates at the Sheraton Hong Kong Hotel & Towers for the summit week. Please follow the LINK HERE to secure your room. We'd recommend booking your stay as soon as possible as these rooms are offered on first come first served basis.

 

WHO‘S ATTENDING

Executive
Workshops

3

Industry
Participants

80%

Senior
Management

85%

300

Regional & Intl.
Brands
1-2-1 Meetings
Arranged

400

Virtual | Singapore | Hong Kong | Bangkok | London
BEETC

a BEETc. event

Sponsorship Opportunities: eli@theMartechSummit.com
Delegate Registration: lwarder@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

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