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Agenda

*Please use a web browser to view full agenda details. 

**We update the agenda daily.

Day 1 - 16th September

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

Mayank Singh, Head of Digital, Technology & Marketing

09:20

Understanding the Mindset of Our Tech Savvy Youth That’s Driving E-Commerce Disruption and Growth

09:40

Building and Scaling a Consumer Data Platform: Practical Use Cases

10:00

Morning Speakers Group Panel / Q&A Session

10:20

Networking Coffee Break - Exhibition Area

11:00

Redefining Your Customer Journey

11:20

How to Fail at Personalization?

11:40

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Moderator: Dian Gemiano, Chief Marketing Officer, KG Media

Panellists:

Bambang Aditiawarman, Head of Media/Digital, JTI

More panellists to be confirmed...

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

Digital Transformation – How Insurance Industry Transforming Our Propositions through Digital

Immersive Storytelling & LB Experience

Pungkas Riandika, Corporate Head of Digital Marketing

Discovering New Ways of Collaboration with Micro-Influencers

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

Empowering Underbanked with Creativity and Human-Centric Design

Using Latest Marketing Technologies to Drive the Implementation of Digital Transformation

Bagus Yudho, Prastowo Director, Marketing & Business Development

5G & IoT's Impact on MarTech

Deliver Right Content at Right Time

Karin Zulkarnaen, Chief Marketing Officer

New Generation Marketing: Optimum Use of Data & Insights in the Age of Digitalisation

Evan Januli, Head of Marketing

Tony Ibrahim, Head of Global Marketing

15:20

Networking Coffee Break - Exhibition Area - 121 Meetings

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

16:00

16:20

Digital Transformation & Marketing Using AI

Panel Discussion: Business Transformation - Cross-department Collaboration

Wisnu Triatmojo, Cluster Director of Marketing Communication, Aryaduta Hotel Group

Parjono Sudiono, Head of Digital & Commerce, Godrej

More panellists to be confirmed...

16:00

16:20

Data-Driven Content Growth Strategy with an Integrated Approach

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Moderator: Charles Tidswell, VP, JAPAC, Socialbakers

Panellists:

Bayu Fariesta Sakti, SVP, Head of Digital & Online Marketing, Danamon Bank

Greeny Dewayanti, Co-founder & MD, Genflix

More panellists to be confirmed...

17:00

Networking Drinks Reception - Exhibition Area - 121 Meetings

19:00

END OF DAY 1

 

Day 2 - 17th September

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

Marketing 5.0: The Fuse of Digital X Conventional Marketing

Rahma Nurdina, Head of Marketing & Brand Department

09:20

Go Beyond Marketing Automation

09:40

Neuromarketing - Use the Latest Brain Science to Help Trigger the Behaviours You Seek

Hassan Karim, Chief Executive Officer

10:00

Case Study: Managing Customer Experience with New Technologies

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Building the Marketing Stack from Scratch – Do’s and Don’ts

11:20

Case Study: Capitalise on Disruptive Technologies

11:40

Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap

More panellists to be confirmed...

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

Increasing Conversions for Pay-per-Click Campaigns

TRACK B: Customer Experience & Engagement

14:00

14:20

14:40

14:40

14:20

14:00

Ethical Use of Automation on Facebook

Managing Customer Experience in a Digital Age

Belinda Luis, Head of Marketing, Indonesia

15:00

Digital Re-Branding

Anshul Srivastava, Digital Marketing Manager

15:00

Driving Success with Data-Driven Measurement

Olivia Kurniawati, Head of Product Marketing

Customer Loyalty & Retention Strategies

Using Chatbots and AI to Drive Engagement

Vivek Elankannan, AVP, Head of Digital Marketing & Strategy

Measuring Effectiveness of Marketing to Better Connect with Customers with Valuable Insights

Eki Widiansyah, Managing Director

15:20

Networking Coffee Break - Exhibition Area

Bianca Hardini, Head of Marketing, XL Home

16:00

16:20

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

Omnichannel Marketing: Consistency vs. Engagement

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Ernest Febrianto, VP, Marketing Country Head, Avrist Assurance

Panellists to be confirmed...

16:00

16:20

Panel Discussion: Make the Most Out of Your Customer Data

Hadi Surya, Head of Marketing, Grab Food, Grab

More panellists to be confirmed...

How Data Driven Marketing Can Accelerate Thailand’s Shift Towards Cashless Society

Miranti Daniar, Head of e-Channel

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Day Summit. Please check back to see more details and how to reserve your place. *

Executive Workshops

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