Image by Eva Dang

THE MARTECH SUMMIT

Converging Marketing & Technology for a Winning Future

etc. venues Liverpool Street
London | 18 & 19 November 2021
#TheMarTechSummit
 

150

Attendees

30

Speakers

20

Case Studies

4

Themes

Why Attend?

The first stop of our global and international journey. A city filled with traditions and innovation, expect a matching agenda designed to reflect the latest trends and pain points modern marketers experience.
As one of the most connected cities in the world, a whole host of international speakers with a wealth of experience will be in attendance, making it a truly invaluable learning experience for all.

Confirmed Speakers

We're currently recruiting speakers! Please contact us here and our team will get back to you.

Cassius Taylor-Smith
CMO, EMEA
Colliers
[Real Estate]

  • MarTech LinkedIn

Bas Karsemeijer
Head of Data & Analytics
HEMA
[Retail]

  • MarTech LinkedIn

Mark Liversidge
Chief Digital, Technology & Experience Officer
The Student Hotel Group

[Hotel & Hospitality]

  • MarTech LinkedIn

Samuel Beckmann
Marketing Technology & Ad Technology Lead
Volvo Car Corporation
[Automotive]

  • MarTech LinkedIn

Mikael Persson
Head of Marketing, UK & Ireland
Tarkett
[Building Materials]

  • MarTech LinkedIn

Radmila Blazheska
Chief Marketing Officer
SecurityHQ
[IT & Services]

  • MarTech LinkedIn

Richard De Villa
Head of Marketing, UK & Europe
Malaysia Airlines
[Airline & Aviation]

  • MarTech LinkedIn

Katerina Rabava
Marketing Lead, Securities Services, Corporate Trust
BNY Mellon
[Financial Services]

  • MarTech LinkedIn

Nadine Thomson
Global Chief Technology Officer
MediaCom
[Advertising]

  • MarTech LinkedIn

Tim Nicholson
VP Sales
Snipp Interactive

[Marketing & Advertising]

  • MarTech LinkedIn

Gagandeep Singh
Head of Marketing, UK
F-Secure Corporation
[Computer Software]

  • MarTech LinkedIn

Lynzi Ashworth
Head of Digital Marketing
Aon
[Financial Services]

  • MarTech LinkedIn

Cicero Hennemann
Marketing Technology Lead, Western Europe
Reckitt
[Consumer Goods]

  • MarTech LinkedIn

Kevin Sugrue
Global Strategy & Insight Consultant
SimilarWeb
[Market Research]

  • MarTech LinkedIn

Toni Allen
Exec. Dir., International Strategic Marketing & Engagement
IET
[Engineering]

  • MarTech LinkedIn

George Yaryura
Chief Marketing Officer
Planet Smart City
[Real Estate]

  • MarTech LinkedIn

Rajiv Dingra
Founder & CEO
RD&X Network

[IT & Services]

  • MarTech LinkedIn

Xavier Vallee
Chief Marketing Officer
APCOA Parking
[Real Estate]

  • MarTech LinkedIn

Nicola Stockmann
Client Partner
AKQA
[Design]

  • MarTech LinkedIn

Sophie Bowkett
Chief Marketing Officer
Bird & Bird

[Law Practice]

  • MarTech LinkedIn

Nick Watson
SVP, Global Experiences Solutions
Cheetah Digital
[Computer Software]

  • MarTech LinkedIn

Amitabh Apte
Global CIO (Interim)
Mars Petcare
[Consumer Goods]

  • MarTech LinkedIn

Davina Moore
Head of Digital Marketing
NXP Semiconductors
[Engineering]

  • MarTech LinkedIn

Alex Bell
Testing & Optimisation Lead
Investec Bank
[Banking]

  • MarTech LinkedIn
  • MarTech LinkedIn

Bhanu Chawla
Head of Marketing, EMEA
Tractable
[IT & Services]

Mike Borrelli
Senior Product Owner, Global Strategy & Marketing Group
Henkel
[Consumer Goods]

  • MarTech LinkedIn

Francois Franca Franco Jr.
Associate Director International Marketing
Allergan Aesthetics
[Pharmaceuticals]

  • MarTech LinkedIn

Mark Ebergen
Head of Analytics
Springbok
[Marketing & Advertising]

  • MarTech LinkedIn

Matt Downes
Digital Platform Solutions Sales Specialist - EMEA
ON24
[Internet]

  • MarTech LinkedIn

Dana Poleg
VP of Marketing and Business Operations
Kaltura
[IT & Services]

  • MarTech LinkedIn

Mike Scott
Global Head of External Communications & Marketing Operations
Hitachi Rail
[Transportation]

  • MarTech LinkedIn

Anna Choi
Director, Digital Co-Ventures, Strategic Partners
Bentley Systems
[Computer Software]

  • MarTech LinkedIn

​What's Different?

80:20 RATIO INDUSTRY PARTICIPANTS
Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.
HAVE YOUR SAY WITH AUDIENCE VOICE
An interactive session where the roles are reversed and our audience members share some insights, best tips, pain points and more for a two-ways communication.
NETWORKING
Breaks throughout the 2 days and an evening drinks reception, maximising your networking experience
LIMITED SOLUTION PROVIDER SLOTS
Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions.

Topics

Although we have 4 general themes, each summit agenda is entirely different from one another, both in sessions and speakers.You can expect the agenda to cover the below, please click View Summit Agenda to have more details.

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
​04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention

Customer Experience & Engagement

01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
​07. O2O Marketing Innovation
08. Persona research

Emerging Marketing Technologies

01. Location-Based Experience
02. Influencer marketing tools
​03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
​08. Leveraging Multi-Types of Content

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDRP Transforming Marketing
07. The Impact of Data Mining/Mapping 
08. The Power of APIs

 

GB£200 OFF with Early Bird Discount

Offer Ends on 22nd October 2021

 
Image by Charles Postiaux

Venue

etc.venues Liverpool Street

133 Houndsditch, Liverpool Street, London, EC3A 7BX

 
End User
Participants

80%

Management Level Attendees

80%

100+

Regional & International Brands
1-2-1 Meetings
Arranged

50+

Black logo - no background.png