THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
London
11-12 November 2020
220
Attendees
40
Speakers
30
Case Studies
4
Themed Tracks
Topics
This year's MarTech Summit will focus on 4 themed subjects:
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
​05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
​07. Various of Social Media Tools
​AdTech Innovation
01. Programmatic Advertising
02. Video Advertising
03. Digital Advertising Strategy
04. Voice & Visual Search
​05. Predictive Advertising
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
​05. Online Data vs. Offline Experience
​06. Impact of Machine Learning
​07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
​05. Managing Customer Experience with New Technologies
