THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
London
11-12 November 2020
200
Attendees
40
Speakers
30
Case Studies
4
Themed Tracks
Why Attend?
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:
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How will MarTech help your team tackle complexities in a digital world?
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What to consider when prioritizing new technologies & planning your MarTech roadmap?
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How do you guarantee seamless customer experience while leveraging your investment?
Topics
This year's MarTech Summit will focus on 4 themed subjects:
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
​05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
​07. Various of Social Media Tools
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Cross-Function Collaboration
04. Impact of 5G, AI & IoT
05. GDPR Transforms Digital Mkt
​06. FinTech & Blockchain
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
​05. Online Data vs. Offline Experience
​06. Impact of Machine Learning
​07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
​05. Managing Customer Experience with New Technologies
​What's Different?
Speakers
We're recruiting speakers! Please contact Catherine at ccollinge@themartechsummit.com for details!
Summit agenda will be released soon!
Lorenzo Marasca
Head of Marketing Analytics
Maria Tarasidou
Head of Analytics & MarTech Implementation (EMEA)
Richard De Villa
Head of Marketing, UK & Europe
Nina Dietrich
Director, Merchandising & Marketing Solutions
Richard Barham
Head of Digital Trading
Gregor Young
Head of Marketing Technology
James Aylwin
Global Head of Product Partnerships
Amitabh Apte
Global Director, Digital, Data & Analytics Solutions
