THE MARTECH SUMMIT
Converging Marketing & Technology for a Winning Future
etc. venues Liverpool Street
London | 18 & 19 November 2021
#TheMarTechSummit
150
Attendees
30
Speakers
20
Case Studies
4
Themes
Why Attend?
The first stop of our global and international journey. A city filled with traditions and innovation, expect a matching agenda designed to reflect the latest trends and pain points modern marketers experience.
As one of the most connected cities in the world, a whole host of international speakers with a wealth of experience will be in attendance, making it a truly invaluable learning experience for all.
Confirmed Speakers
We're currently recruiting speakers! Please contact us here and our team will get back to you.
Cassius Taylor-Smith
CMO, EMEA
Colliers
[Real Estate]
Bas Karsemeijer
Head of Data & Analytics
HEMA
[Retail]
Mark Liversidge
Chief Digital, Technology & Experience Officer
The Student Hotel Group
[Hotel & Hospitality]
Samuel Beckmann
Marketing Technology & Ad Technology Lead
Volvo Car Corporation
[Automotive]
Mikael Persson
Head of Marketing, UK & Ireland
Tarkett
[Building Materials]
Radmila Blazheska
Chief Marketing Officer
SecurityHQ
[IT & Services]
Richard De Villa
Head of Marketing, UK & Europe
Malaysia Airlines
[Airline & Aviation]
Katerina Rabava
Marketing Lead, Securities Services, Corporate Trust
BNY Mellon
[Financial Services]
Nadine Thomson
Global Chief Technology Officer
MediaCom
[Advertising]
Tim Nicholson
VP Sales
Snipp Interactive
[Marketing & Advertising]
Gagandeep Singh
Head of Marketing, UK
F-Secure Corporation
[Computer Software]
Lynzi Ashworth
Head of Digital Marketing
Aon
[Financial Services]
Cicero Hennemann
Marketing Technology Lead, Western Europe
Reckitt
[Consumer Goods]
Kevin Sugrue
Global Strategy & Insight Consultant
SimilarWeb
[Market Research]
Toni Allen
Exec. Dir., International Strategic Marketing & Engagement
IET
[Engineering]
George Yaryura
Chief Marketing Officer
Planet Smart City
[Real Estate]
Rajiv Dingra
Founder & CEO
RD&X Network
[IT & Services]
Xavier Vallee
Chief Marketing Officer
APCOA Parking
[Real Estate]
Nicola Stockmann
Client Partner
AKQA
[Design]
Sophie Bowkett
Chief Marketing Officer
Bird & Bird
[Law Practice]
Nick Watson
SVP, Global Experiences Solutions
Cheetah Digital
[Computer Software]
Amitabh Apte
Global CIO (Interim)
Mars Petcare
[Consumer Goods]
Davina Moore
Head of Digital Marketing
NXP Semiconductors
[Engineering]
Alex Bell
Testing & Optimisation Lead
Investec Bank
[Banking]
Bhanu Chawla
Head of Marketing, EMEA
Tractable
[IT & Services]
Mike Borrelli
Senior Product Owner, Global Strategy & Marketing Group
Henkel
[Consumer Goods]
Francois Franca Franco Jr.
Associate Director International Marketing
Allergan Aesthetics
[Pharmaceuticals]
Mark Ebergen
Head of Analytics
Springbok
[Marketing & Advertising]
Matt Downes
Digital Platform Solutions Sales Specialist - EMEA
ON24
[Internet]
Dana Poleg
VP of Marketing and Business Operations
Kaltura
[IT & Services]
Mike Scott
Global Head of External Communications & Marketing Operations
Hitachi Rail
[Transportation]
Anna Choi
Director, Digital Co-Ventures, Strategic Partners
Bentley Systems
[Computer Software]
What's Different?
80:20 RATIO INDUSTRY PARTICIPANTS
Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.
HAVE YOUR SAY WITH AUDIENCE VOICE
An interactive session where the roles are reversed and our audience members share some insights, best tips, pain points and more for a two-ways communication.
NETWORKING
Breaks throughout the 2 days and an evening drinks reception, maximising your networking experience
LIMITED SOLUTION PROVIDER SLOTS
Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions.
Topics
Although we have 4 general themes, each summit agenda is entirely different from one another, both in sessions and speakers.You can expect the agenda to cover the below, please click View Summit Agenda to have more details.
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention
Customer Experience & Engagement
01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
07. O2O Marketing Innovation
08. Persona research
Emerging Marketing Technologies
01. Location-Based Experience
02. Influencer marketing tools
03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
08. Leveraging Multi-Types of Content
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDRP Transforming Marketing
07. The Impact of Data Mining/Mapping
08. The Power of APIs
GB£200 OFF with Early Bird Discount
Offer Ends on 22nd October 2021
Venue
etc.venues Liverpool Street
133 Houndsditch, Liverpool Street, London, EC3A 7BX
End User
Participants
80%
Management Level Attendees
80%
100+
Regional & International Brands
1-2-1 Meetings
Arranged
50+
