Image by Eva Dang

THE MARTECH SUMMIT

Converging Marketing & Technology for a Winning Future

etc. venues, 133 Houndsditch, Liverpool Street, EC3A 7BX
London | 18 & 19 November 2021
#TheMarTechSummit
 

150

Attendees

30

Speakers

20

Case Studies

4

Themes

Why Attend?

The first stop of our global and international journey. A city filled with traditions and innovation, expect a matching agenda designed to reflect the latest trends and pain points modern marketers experience.
As one of the most connected cities in the world, a whole host of international speakers with a wealth of experience will be in attendance, making it a truly invaluable learning experience for all.

Confirmed Speakers

Please contact us here if you'd like to explore any speaking opportunities

Colliers.jpg
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Cassius Taylor-Smith
Chief Marketing Officer, EMEA
Colliers
[Real Estate]

  • MarTech LinkedIn
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Bas Karsemeijer.jpeg

Bas Karsemeijer
Head of Data & Analytics
HEMA
[Retail]

  • MarTech LinkedIn
The Student Hotel Group.jpg
Mark Liversidge.jpeg

Mark Liversidge
Chief Digital, Technology & Experience Officer
The Student Hotel Group

[Hotel & Hospitality]

  • MarTech LinkedIn
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Mikael Persson.jpeg

Mikael Persson
Head of Marketing, UK & Ireland
Tarkett
[Building Materials]

  • MarTech LinkedIn
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Dr. Rebecca Swift.jpeg

Dr. Rebecca Swift
VP, Global Head of Creative Insights

Getty Images
[Photography]

  • MarTech LinkedIn
Security HQ.jpg
Radmila Blazheska.jpeg

Radmila Blazheska
Chief Marketing Officer
SecurityHQ
[IT & Services]

  • MarTech LinkedIn
Volvo Cars.jpg
Samuel Beckmann.jpeg

Samuel Beckmann
Marketing Technology & Ad Technology Lead
Volvo Car Corporation
[Automotive]

  • MarTech LinkedIn
BNY Mellon.jpg
Katerina Rabava.jpeg

Katerina Rabava
Marketing Lead, Securities Services, Corporate Trust
BNY Mellon
[Financial Services]

  • MarTech LinkedIn
MediaCom.jpg
Nadine Thomson.jpg

Nadine Thomson
Global Chief Technology Officer
MediaCom
[Advertising]

  • MarTech LinkedIn
Kaltura.jpg
Isabella Barbato.jpeg

Isabella Barbato
Marketing Director, EMEA & APAC
Kaltura
[IT & Services]

  • MarTech LinkedIn
F-Secure Corporation.jpg
Gagandeep Singh (G).jpeg

Gagandeep Singh
Head of Marketing, UK
F-Secure Corporation
[Cyber Security]

  • MarTech LinkedIn
Aon.jpg
Lynzi Ashworth .jpg

Lynzi Ashworth
Head of Digital Marketing
Aon
[Financial Services]

  • MarTech LinkedIn
Reckitt.jpg
Cicero Hennemann.jpg

Cicero Hennemann Machado
Head of Digital Hub, Western Europe
Reckitt
[Consumer Goods]

  • MarTech LinkedIn
SimilarWeb.jpg

Kevin Sugrue
Global Strategy & Insight Consultant
SimilarWeb
[Market Research]

Kevin Sugrue.jpg
  • MarTech LinkedIn
IET.jpg
Toni Allen FCIM.jpeg

Toni Allen
Exec. Dir., International Strategic Marketing & Engagement
IET
[Engineering]

  • MarTech LinkedIn
Plant Smart City.jpg
George Yaryura.jpg

George Yaryura
Chief Marketing Officer
Planet Smart City
[Real Estate]

  • MarTech LinkedIn
ReBid.jpg
Rajiv Dingra.jpeg

Rajiv Dingra
Founder & CEO
RD&X Network

[IT & Services]

  • MarTech LinkedIn
Henkel.jpg
Mike Borrelli.jpeg

Mike Borrelli
Global Head of Marketing Technology, Adhesive Division
Henkel
[Consumer Goods]

  • MarTech LinkedIn
VMLY&R.jpg
Karen Boswell.jpg

Karen Boswell
Chief Transformation Officer
The Pharm / VMLY&R EMEA
[Marketing & Advertising]

  • MarTech LinkedIn
Bird & Bird.jpg
Sophie Bowkett.jpg

Sophie Bowkett
Chief Marketing Officer
Bird & Bird

[Law Practice]

  • MarTech LinkedIn
Cheetah Digital.jpg
Nick Watson.png

Nick Watson
SVP, Global Experiences Solutions
Cheetah Digital
[Computer Software]

  • MarTech LinkedIn
MARS.jpg
Amitabh Apte.jpeg

Amitabh Apte
Global CIO (Interim)
Mars Petcare
[Consumer Goods]

  • MarTech LinkedIn
Accenture.jpg
Julie De Moyer.jpeg

Julie De Moyer
Global Strategy Advisor for Consumer Goods

Accenture
[Information Technology & Services]

  • MarTech LinkedIn
Investec.jpg
Alexandra Bell.png

Alex Bell
Testing & Optimisation Lead
Investec Bank
[Banking]

  • MarTech LinkedIn
  • MarTech LinkedIn
Tractable AI.jpg
Bhanu Chawla.jpeg

Bhanu Chawla
Head of Marketing, EMEA
Tractable
[IT & Services]

Snipp Square.jpg
Mark Ross.jpg

Mark Ross
VP, CPG Sales UK
Snipp Interactive

[Marketing & Advertising]

  • MarTech LinkedIn
Allergen Aesthetics.jpg
Francois Franco.jpeg

Francois Franca Franco Jr.
Associate Director International Marketing
Allergan Aesthetics
[Pharmaceuticals]

  • MarTech LinkedIn
Springbok.jpg
Mark Ebergen.jpeg

Mark Ebergen
Head of Analytics
Springbok
[Marketing & Advertising]

  • MarTech LinkedIn
ON24_edited.jpg
Lev Cribb.jpg

Lev Cribb
Managing Director for WebinarExperts and guest speaker on behalf of
ON24

[Internet]

  • MarTech LinkedIn
Hitachi.jpg
Mike Scott.jpg

Mike Scott
Global Head of External Communications & Marketing Operations
Hitachi Rail
[Transportation]

  • MarTech LinkedIn
Bentley Systems.jpg
Anna Choi

Anna Choi
Director, Digital Co-Ventures
Bentley Systems
[Computer Software]

  • MarTech LinkedIn
AKQA.jpg
Nicola Stockmann.jpg

Nicola Stockmann
Client Partner
AKQA
[Design]

  • MarTech LinkedIn
Malaysia Airlines.jpg
Richard De Villa.jpeg

Richard De Villa
Head of Marketing, UK & Europe
Malaysia Airlines
[Airline & Aviation]

  • MarTech LinkedIn

​What's Different?

80:20 RATIO INDUSTRY PARTICIPANTS
Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.
HAVE YOUR SAY WITH AUDIENCE VOICE
An interactive session where the roles are reversed and our audience members share some insights, best tips, pain points and more for a two-ways communication.
NETWORKING
Breaks throughout the 2 days and an evening drinks reception, maximising your networking experience
LIMITED SOLUTION PROVIDER SLOTS
Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions.

Topics

Although we have 4 general themes, each summit agenda is entirely different from one another, both in sessions and speakers.
You can expect the agenda to cover the below, please click View Summit Agenda to have more details.

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
​04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention

Customer Experience & Engagement

01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
​07. O2O Marketing Innovation
08. Persona Research

Emerging Marketing Technologies

01. Location-Based Experience
02. Influencer Marketing Tools
​03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
​08. Leveraging Multi-Types of Content

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDPR Transforming Marketing
07. The Impact of Data Mining/Mapping 
08. The Power of APIs

 
 
Image by Charles Postiaux

Venue

etc.venues, 133 Houndsditch, Liverpool Street, Level 3 | London, EC3A 7BX

 
End User
Participants

80%

Management Level Attendees

80%

100+

Regional & International Brands
1-2-1 Meetings
Arranged

50+

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