• Rahmi Atalay

Post-Summit Report | The Virtual MarTech Summit: Thailand




On 19 & 20 October 2021, a special Virtual MarTech Summit had gone underway, our very first Thailand focused event! As always, we are deeply thankful to all parties involved from our amazing speakers to sponsors, audience members, partners, and of course passionate staff.

Unlike usual, we’ve partnered up with our friends at Sitecore to deliver a highly engaging pre-summit workshop on How to Bridge Content Gap with Data and Power Targeted Content Strategy for an immersive virtual experience. Thanks to the 300+ attendees joining us online for this 1-hour workshop! For those who missed it, it’s available on-demand for free!


A heartfelt thanks to another 1000+ attendees who have joined us live the next day on 20th October during 6 panel discussions delivered by 20+ speakers across 15+ industries in B2B & B2C verticals. In just 6 sessions, our Q&A inbox is flooded with well over 80+ questions thanks to all the curious MarTech minds out there. Running only 6 sessions a day, we focused on quality rather than the quantity and covered the hottest topics ranging from:


- Digitalisation

- Marketing Integration

- Data-Privacy

- Customer Experience

- Brand affinity & Influencers

- Data-Driven Marketing

- Content Marketing

- Hyper-personalisation

- First-Party Data

And many more!


And now, as always, the time has come to hear the voice of our attendees by looking at some insights from poll questions:

No room for impostor syndrome, there are many of us out there who had no idea about customer self-service enablement. As always our partners are experts in it and can help you!


At least most of us are able to react on time.


Well well well, we are The MarTech Summit. Of course, our audience invests more in technology than influencers!


CDP game is on. We know what you’re feeling fellow marketers. Thank you for the 3rd party cookie thing.. Google, we really appreciate it..


- Hey boss, this is a great solution for only $$3984582four634twoone856nine91!

*Boss has left the chat


Only 25%? This is surprising especially in the era of big data.


Let’s have a glance at some of the notable quotes and key takeaways the team has highlighted from the day:


“Chatbots can take over a lot of tasks as they can tag audience to segment and assign tasks to the right people. It can help to build a better customer journey and website/application performance. It has become a very important tool for marketers to consider.” - Amy Sukhavanij, Sales Director, Appier


“Be careful about what data you do collect, there’s a tendency to collect too much data and not do anything with it. Brands need to be mature and collect only data they plan to use for personalisation and segmentation.” - Christopher Keightley, Commercial Sales Director, APAC, Braze


“Customer segmentation should be performed periodically once or twice a year since customer behaviours change along the way and it's really important to master this practice.” - Long Tran, Head of Retail Marketing, PNJ Group


“There has to be a balance between personalisation and privacy. Hence, we don't too personalise a message so the customers feel like they are being stalked but at the same time we do personalisation so they don't think the message is irrelevant.” - Garrett Teoh Hor Keong, Head of Data & Analytics, Capgemini Invent


“The fundamentals of marketing will always remain the same but customer data is always changing such as customer behaviour, attitudes, trends and digital channels. You need to keep on top in order to input good data into algorithms for machine learning and AI.” - Juthamas Vadhanapanich, Head of Design Solutions, Banpu Public Company Limited


“The time for collecting data is now, you will never have enough data, you will always add more data to get better insights for your content strategy. It’s a simple line between what the audience wants and what you produce.” - Preetam Jena, Head of Digital & CRM, Reckitt


“Put yourself in the boots of the customer when sending out marketing messages. Think about whether it adds value to their life or not. Think about whether you'd feel comfortable if others see this ad or not.” - Yee Lynn Chan, Head of CRM, HappyFresh


“Speed of response & an empathetic human touch are the most important factors in managing customer experience. Hence, we use a mix of chatbots and human agents for customer queries.” - Avneesh Kabra, Marketing Manager (APAC & MEA), Troy Corporation


“Content is king but customer is also king, how do we bridge these 2 together and get our customers the product they need through content marketing. We want to raise awareness of our brand to what we can provide to customers on different stages of the journey.” - Deelert Sombatthanasuk, Chief Digital Officer, AXA Thailand


“To manage customer experience, we use data analytics technology to try and better understand our customers and also utilise digital content management systems to store digital assets that we create to push to customers, these can be micro-segmented or even to individuals.” - Tawin Tusnajareon, Head of Digital Technology, The 1 - Central Group


“To deliver your brand message, it is very important to have your own voice and platform, if you could combine and balance both, it will really help get your message across further and expand your reach.” - Rhett Hemedes, AVP Marketing, Great Eastern Drug


“Trust is at the foundation of everything even before we deliver anything, we had to ask ourselves how do we build trust first? Each influencer is an expert and has a specific knowledge base that we can utilise when we want to go into different spaces” - Mirza Salman Hossain Beg, Vice President, Head of Innovation, Dtac (Telenor Group)


Once again, thanks to all MarTech enthusiasts who have joined as at the Virtual MarTech Summit: Thailand and shared a moment of learning and networking with us. For those who couldn’t make it to our live sessions and felt like you’ve missed out, don’t worry, you still have the opportunity to relive the summit on-demand here. Or better, you may access all our existing and upcoming content with a single pass here.

Registration for our upcoming Virtual MarTech Exchange Summit on 8 - 9 December is now open. Simply register a pass for you and share with your network here - https://www.themartechsummit.com/virtual-exchange-summit


Also, around this time next year on 18 & 19 October, The MarTech Summit will be in Bangkok, Thailand for a physical summit full of networking opportunities. Reserve your seat today and take advantage of Super Early Bird pricing to join us for 2-days of knowledge packed (COVID FREE🤞) summit experience – Starting from US$295.00 https://www.themartechsummit.com/bangkok


*Super Early Bird pricing expires on 17 July 2022.

The MarTech Summit Team is delighted to have hosted an elite and engaging community once again. Stay tuned for more to come by following our social media accounts and joining The MarTech Community on Slack!


By Rahmi Atalay.


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In case you made it until here, here are some rewarding readings on latest MarTech:

- True Insights in a cookieless world

- The Power of Personalisation

- The State of Commerce