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The MarTech Summit Intro

The MarTech Summit series aims to bring together the best minds in marketing technology from a range of industries, this will allow an abundance of knowledge sharing and networking opportunities. Throughout 2020, the series will be going to Singapore, Hong Kong, Bangkok, Jakarta, London and Sydney. Each summit will have a 2-day agenda packed with sessions to maximise knowledge sharing and networking. How we’re doing this? The agenda and venue are carefully arranged to facilitate networking, a dedicated app to connect with attendees and the audience ratio & limited solution provider slots ensures a more B2C approach.

The MarTech Summits will focus on four main theme tracks across all locations, these are: Content Marketing Strategy, Digital Transformation, Data-Driven Marketing and Customer Experience & Engagement. With 26 sub topics, the summit will cover all the latest trends. From more traditional topics such as social media & customer centric strategy to the more cutting-edge impact of 5G & the use of Artificial Intelligence in Chatbots.

To cover such an array of topics, we’ve got a variety of senior speakers from top global companies. In our first summit in Singapore, speakers from Allianz, Google, Hilton, Kellogg’s & Siemens. In Hong Kong will feature speakers from HSBC, Pearson, Colgate, Schindler, & LaLiga. Bangkok will welcome speakers from Coca-Cola, Accor, Ford, Ascend Money Group & Roche, and Jakarta will see speakers from Domino’s, L’Oreal, Zurich Insurance, Grab & DBS.

Our speakers have given us their top MarTech topics that they are most interested in, the most popular ones include Marketing Automation, Artificial Intelligence, Digital Transformation, Mobile & Video Marketing. Some have also provided other topics such as Omnichannel Marketing, Ad-Tech, Fin-Tech, Search Engine Optimization and Big Data. The upcoming presentations and panellist discussions will certainly be engaging.

2020 is the year the most versatile marketing technology event launches.

By: Matthew Lin

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