Individualisation: Elevating the Bar on Customer Journey Across All Digital Channels
Most marketers said that real-time personalization to individual customers is important to them. As a result, customers quickly judge and take prompt action based on the personalized experiences they receive.
Individualisation is a technique that automatically personalizes and optimizes the customer experience for each and every person. It requires a deeper level of data unification and analysis, multichannel deployment, and artificial intelligence to predict customer behavior and adjust to their real-time needs.
Therefore, implementing an individualised strategy across all digital touchpoints will aid companies in providing their customers with a transcendent journey throughout and this will also promote customer loyalty even further.
How important are the individualised segmentations and timely-based outreaches to your customer
How do AI and data help in creating a seamless individualised customer journey?
What is the value of having a seamless customer journey across channels?
Barriers of implementation and watch outs
Successful case studies
VP Sales SEA,
Charles Tidswell has spent 25 years in Asia. From landing in Hong Kong in 1996 until today, Charles has been heavily invested in adtech and martech. Passion for the industry started with selling some of the first Internet advertising in Asia and consulting on very early brochureware websites, fast track to 2021, now living in Singapore, Charles's focus is helping brands engage with their consumers with the relevant messaging, when it matters on the channel in which the consumer engages.
Charles has been very fortunate to name brands such as Asus, Lazada, Grab, Shopee, GoJek, Shangri-La, Toyota and many more as partners.
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Xin-Ci Chin, Head of Marketing, StoreHub