Image by Héctor J. Rivas
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Executive Roundtable: Elevating the Bar on Customer Journey Across All Digital Channels
9th November, 3:00 p.m. - 4:00 p.m. Singapore Standard Time (GMT+8)
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Individualisation: Elevating the Bar on Customer Journey Across All Digital Channels

Most marketers said that real-time personalization to individual customers is important to them. As a result, customers quickly judge and take prompt action based on the personalized experiences they receive. 


Individualisation is a technique that automatically personalizes and optimizes the customer experience for each and every person. It requires a deeper level of data unification and analysis, multichannel deployment, and artificial intelligence to predict customer behavior and adjust to their real-time needs.

Therefore, implementing an individualised strategy across all digital touchpoints will aid companies in providing their customers with a transcendent journey throughout and this will also promote customer loyalty even further.

Discussion Points:
  • How important are the individualised segmentations and timely-based outreaches to your customer 

  • How do AI and data help in creating a seamless individualised customer journey? 

  • What is the value of having a seamless customer journey across channels? 

  • Barriers of implementation and watch outs 

  • Successful case studies

Charles Tidswell,
VP Sales SEA,
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Charles Tidswell has spent 25 years in Asia. From landing in Hong Kong in 1996 until today, Charles has been heavily invested in adtech and martech. Passion for the industry started with selling some of the first Internet advertising in Asia and consulting on very early brochureware websites, fast track to 2021, now living in Singapore, Charles's focus is helping brands engage with their consumers with the relevant messaging, when it matters on the channel in which the consumer engages.

Charles has been very fortunate to name brands such as Asus, Lazada, Grab, Shopee, GoJek, Shangri-La, Toyota and many more as partners.

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the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Lin at if you need any assistance.

Mukesh Patnaik

General Manager Marketing, Olam

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Leveraging the Power of Data & AI to Win at Digital Disruption

Nishita Lalvani

Senior Country Marketing Manager, SEA & India, Indeed

Anne Jivananta

Digital Marketing & Ecommerce Lead, APAC, Philips Domestic Appliances

Madhu Motwani

Senior Ecommerce Director, PVH

Edward Bell

General Manager, Brand, Insights & MarCom, Cathay Pacific Airways

Sagar Paranjpe

Head of Strategy & Creative, Marketing & CX, Malaysia Airlines

Sam Chor

Chief Marketing Officer,

Xin-Ci Chin, Head of Marketing, StoreHub