Image by Héctor J. Rivas
Roundtable copy.png
Executive Roundtable: "Product-Led Growth" Approach to Optimise Customer Journey - Trends in 2022
1st December, 3:00 p.m. - 4:00 p.m. Singapore Standard Time (GMT+8)
  • Facebook - MarTech Summit
  • Twitter - MarTech Summit
  • LinkedIn - MarTech Summit
  • Instagram - MarTech Summit
  • Slack_colour
"Product-Led Growth" Approach to Optimise Customer Journey - Trends in 2022

On an average, we have over 80 apps installed in our phones, but how many do we actually use every month? Just about 30. In order to deal with high user churn, many leading app brands are adopting the “Product-Led Growth” approach, which keeps the product at the center of the entire user journey. From driving conversions to delivering “aha!” moments and getting users hooked on an app or website, the Product-Led approach fuels growth across all stages of the funnel.

 

Join us for a short 10 mins presentation by Saket Jha, Chief Revenue Officer of Netcore Cloud who will briefly share his views on Product-Led Growth, followed by 50 mins roundtable discussion.

In this executive roundtable we will discuss:
  • How to build a Product-Led approach across growth and product teams and how to measure its impact

  • Which brands are at the top of the Product-Led game and what you can learn from them

  • How are you looking at Product-Led growth approach evolving in 2022

  • How to deliver amazing customer experience by embracing this approach

  • What are your top considerations when building great product experiences

Moderator:

Saket is the Chief Revenue Officer of APAC & META at Netcore. He has played a pivotal role in the global expansion of Netcore Cloud. He carries in-depth understanding of the Martech space and is passionate about helping brands personalise their customer engagement.  He carries 15 years of experience in driving revenue and executing business plan for building sustainable businesses across India, SEA & MEA Markets.

Saket Jha.jpg
The virtual roundtable has a limited 8 seats for Product, Growth and Marketing Leaders from large-scaled enterprises based in Singapore. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

Hugh Cashmore, Head of Sports Marketing, Foxtel