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Executive Roundtable: The Retail Race: How to Win More Customers with Loyalty Programs in a Post-Cookie World?
Executive Roundtable: Unlock the Full Potential in Your Future of e-Commerce Business
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The Retail Race: How to Win More Customers with Loyalty Programs in a Post-Cookie World?

In the past year there have been fundamental shifts to consumer behaviour, one of which is around loyalty. 76% of consumers have changed stores, brands, or the way they shop according to a McKinsey Consumer Pulse Survey. Loyalty and loyalty programs are an antidote to a cookieless world. It allows retailers to manage and operationalise data to more effectively drive personalised experiences. As retailers transition from pandemic to post-pandemic, creating experiences and personalising engagement to acquire and engage loyal customers is critical. 

 

Together we will discuss on: 

  • How and what retailers should rethink their approach to loyalty in all digital world 

  • How retailers should prepare their loyalty program for the cookieless world 

  • How to generate a single source of truth that enables personalisation at scale and weaves loyalty throughout the customer experience 

Moderator:
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Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Data and Identity team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of digital marketing. Chris has been with Salesforce for four years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.  

With a passion for strategy, all things data, and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence. A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Regional Sales Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space. 

Unlock the Full Potential in Your Future of e-Commerce Business

Over the last year, the growth and innovation of digital commerce have dramatically accelerated as companies adapt to an all-digital customer. As shoppers migrate away from physical stores and toward the apps, sites, and other digital spaces they already frequent - a shift Salesforce calls “shopping at the edge” - brands are under pressure to meet customers where they are. We have had this opportunity to partner with the world renowned CRM & cloud based software company Salesforce for this exclusive handpicked invite-only virtual roundtable to discuss on the topic “Unlock the full potential in your future of e-commerce business” led by Salesforce thought leaders. 

 

To understand the full breadth and impact the past year has had on digital transformation, Salesforce has conducted the first-ever State of Commerce report and surveyed nearly 1,400 commerce leaders and analysed the consumer shopping and business buyer behaviour of more than 1 billion customers worldwide.  

 

Together we will discuss on: 

  • The shifts in consumer and business buyer engagement and expectations 

  • How digital commerce has changed the role of sales 

  • How to generate a single source of truth that enables personalisation at scale and weaves loyalty throughout the customer experience

Get one step closer to becoming a Digitally Resilient Retailer and learn how to transform your marketing strategy to target the new wave of e-commerce shoppers in the 2021 and beyond. 

Moderator:
Eron Sunando
Vice President
Salesforce
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Eron Sunando is a Vice President of Salesforce Commerce Cloud Go To Market & Transformation based in San Francisco. In his current role, Eron works closely with some of our largest customers and partners to design their industry transformation strategies towards a more customer-centric and scalable digital commerce business.

Prior to Salesforce, Eron has held various senior positions in sales, consulting, operations and technology management roles. He has extensive international work experience spanning the United States, Hong Kong, Singapore and Japan in different industries and roles over the last 20 years.

He holds a bachelor's degree from Boston College and an MBA from the MIT Sloan School of Management.

the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Rahmi at ratalay@themartechsummit.com if you need any assistance.

Mint Charoenporn Kaewmanorom

Head of Marketing and Channel Development, True Digital Group

Mark Castillo

Vice President, Nestle

Arun Rawat

Head of E-Commerce, Olam

Unlock the Full Potential in Your Future of e-Commerce Business

[Moderator] Eron Sunando
Vice President, Salesforce

Jack Wang

Global eBusiness Director, Danone

Mason Choo

Global eCommerce Lead, Friesland Campina

Hendrik Gunawan

CEO, PT. Lautan Natural Krimerindo

Parth Patel

VP Marketing, APAC & MEA, Kerry

Russell Erni

Senior Manager Marketing, SM Retail

Michaela Ann

Marketing Campaigns Senior Associate, Shopee

Jia Hui Tan

Asia Business Development Director, Zobele Group

[Moderator] Chris Jordan 
Regional Sales Director, Digital 360, ASEAN, 
Salesforce

David Naidu

General Manager, Friesland Campina

Shann Chow

Product Owner, CRM & Marketing Automation (Global Lead), Friesland Campina

The Retail Race: How to Win More Customers with Loyalty Programs in a Post-Cookie World?

Ron Molina

Assistant Vice President & Marketing Manager, Ginebra San Miguel

Preetam Jena

Head of Customer Acquisition, Retention & Engagement, Reckitt