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Executive Roundtable: The State of Marketing: Reimagining Digital Strategy in 2021 and Beyond
3rd November, 3:00 p.m. - 4:00 p.m. Thailand Standard Time (GMT+7)
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The State of Marketing: Reimagining Digital Strategy in 2021 and Beyond
The last year has introduced unforeseen levels of marketing innovation, transformation, speed, and agility. Due to the global impacts of the COVID-19 pandemic, CMOs and marketing leaders 
have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere with technology and data. 
 
Together we will dive into the insights and trends from the Salesforce’s 7th edition State of Marketing report and discuss the biggest takeaways from a year unlike any other. 
  • How marketing leaders pivoted to address rapid and fundamental shifts in consumer behavior 
  • The impacts of a distributed workforce and how marketing leaders are enabling new methods of collaboration 
  • The data marketers are collecting to better understand their customer 
  • How marketing leaders are reskilling their teams to keep up with the speed and pace of innovation

In this executive roundtable we will discuss:

  • 90% of marketers say organizational priorities have changed since pre-pandemic, across everything from innovation to customer engagement to collaboration. What has been the biggest shift in your marketing priorities over the past year?

  • The top priority for Thai marketers is about creating a cohesive customer journey across channels and devices, do you agree? How has your customer journey evolved over the year?

  • Focusing on growth and retention, what are your requirements when choosing the right marketing technology for your business needs and transformation journey?

Moderator:
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Chris Jordan or ‘Jordy’ as he is otherwise known, heads up the Data and Identity team across ASEAN. His role consists of consulting with key strategic customers around the use of data and technology, specifically in the context of digital marketing. Chris has been with Salesforce for four years and sees a huge opportunity for customers to; understand more about their consumers through the use of known and unknown data, activate against that data, and deliver growth.  

With a passion for strategy, all things data, and advertising, Chris is perfectly placed to drive digital transformation and best practice in the new world of AdTech and MarTech convergence. A 10-year stint across the BBDO Advertising Agency Network in New York, London, and Sydney, most recently as Regional Sales Director has given Chris a great understanding of both the business and marketing strategy of a diverse collection of global businesses and access and influence with key executives in the Marketing and IT space. 

The virtual roundtable has a limited 10 seats for Senior Level Marketing Professionals from medium sized to large enterprises who are based in Thailand. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

Hugh Cashmore, Head of Sports Marketing, Foxtel