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Executive Roundtable: Taking a Single-Customer View Towards Your Data Strategy: Connecting the Online and Offline Journey 
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Taking a single-customer view towards your data strategy: connecting the online and offline journey 
Discussion question #1 
Does anyone have a specific example of an initiative that you have rolled out recently to unify customer data sources and breakdown silos that worked or didn’t work? What does success look like for you? 
Discussion question #2 
Getting technology to speak together in real-time to orchestrate and unify customer data online and offline is challenging, what is your experience in getting them to work together or finding success? 
Discussion question #3 
How are you addressing and managing risk, governance, security and compliance with a single-view of customer data? Are you confident in your data foundation to meet audit, compliance, regulatory and consent management requirements? 
Discussion question #4 
What are your future plans for your customer data with the third-party data phaseout and signal loss? How do you think it will impact how you execute your digital marketing strategies and how you capture your customer’s interaction data and touchpoints? 
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With a data and marketing background, Nick has worked in digital marketing for over 15 years. His experience in several martech start-ups and global marketing clouds has helped put a great perspective on what customer experience focused organisations need to focus on to be successful. Spoiler alert, both technology & data play a key role to help enable that success, along with people, process & culture.

As the RVP of Solution Consulting across APJ, Nick spends a lot of his time explaining to friends what that exactly means - yet still ending up confusing them!
An expat-Brit, Nick loves spending time with his family and dog, taking in the amazing sights of Australia & New Zealand!

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Today’s customers value personalisation and want a brand to know more about them in order to provide content of value and interest.
A single customer view is the foundation that makes an organisation's relationship with customers experiential rather than transactional, obtaining a comprehensive view of customers by leveraging data from various touchpoints in a customer’s journey. For organisations to be successful in today's ever-changing customer demands and needs, it is paramount for companies to understand and act on their customer’s entire experience by connecting data across every device and channel.

We will discuss:
  • why is a single-view of the customer important
  • how to leverage technology to orchestrate and unify customer data online and offline in real-time and what success looks like
  • how to address and manage risk, governance, security and compliance with a single-view of customer data
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Mark Van Den Haak is a data-driven marketer, passionate about all things digital and data. Currently acting as the VP of Asia at Tealium, with a laser eye focus on supporting brands in their data transformation journey. Tealium collects and unifies customer data, from web, mobile, offline, and IoT devices, and consolidates this into a single customer view that is then distributed in real-time to other technologies. With Tealium brands can connect with their customers. Tealium supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.
Prior to Tealium, Mark was the VP of Sales at Dynamic Yield APAC, and Sales Director ASEAN at Oracle Marketing Cloud.

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the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Rahmi at if you need any assistance.

[Moderator] Nick Dennis

Regional Vice President Solutions Consulting, Tealium

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Fahad Najeeb

Head of Data Platforms & Engineering, Latitude Financial Services

Uttam Chakraborty

Head of Product Marketing, ME Bank

Virge Nielsen

Head of Digital Marketing Solutions, Accent Group Limited

Swaranjit Singh

Senior Manager Financial Crime Analytics & Intelligence, Bendigo and Adelaide Bank

Krista Bell

Senior Manager Data Governance, Beyond Bank Australia

Keegan O'Shea

Director of Behavioural Science, Afterpay

Taking a single-customer view towards your data strategy: connecting the online and offline journey 

Karen Ganschow

Head of Data Sciences, Aware Super

Pavneet Sabharwal

Cloud Data Architect, Bank of Queensland

Tatiana Konnova

Senior Manager, Data & Integration Services, Aware Super

[Moderator] Mark Van Den Haak

VP of Sales, Tealium

John Pies

Marketing Sciences Regional Head Asia, MetLife

Emma Butler

Chief Marketing Officer - Device Protection, bolttech

Satya Upadhyaya

Vice President - Campaign Optimisation, Marketing Capability & Change, Citi


Taking a single-customer view towards your data strategy: connecting the online and offline journey 

Sandeep Gulati

Vice President, NTUC Enterprise