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Executive Roundtable: Taking a Single-Customer View Towards Your Data Strategy: Connecting the Online and Offline Journey 
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Taking a single-customer view towards your data strategy: connecting the online and offline journey 
Today’s customers value personalisation and want a brand to know more about them in order to provide content of value and interest.
A single customer view is the foundation that makes an organisation's relationship with customers experiential rather than transactional, obtaining a comprehensive view of customers by leveraging data from various touchpoints in a customer’s journey. For organisations to be successful in today's ever-changing customer demands and needs, it is paramount for companies to understand and act on their customer’s entire experience by connecting data across every device and channel.

We will discuss:
  • why is a single-view of the customer important
  • how to leverage technology to orchestrate and unify customer data online and offline in real-time and what success looks like
  • how to address and manage risk, governance, security and compliance with a single-view of customer data
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Mark Van Den Haak is a data-driven marketer, passionate about all things digital and data. Currently acting as the VP of Asia at Tealium, with a laser eye focus on supporting brands in their data transformation journey. Tealium collects and unifies customer data, from web, mobile, offline, and IoT devices, and consolidates this into a single customer view that is then distributed in real-time to other technologies. With Tealium brands can connect with their customers. Tealium supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.
Prior to Tealium, Mark was the VP of Sales at Dynamic Yield APAC, and Sales Director ASEAN at Oracle Marketing Cloud.

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the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Rahmi at if you need any assistance.

[Moderator] Mark Van Den Haak

VP of Sales, Tealium

John Pies

Marketing Sciences Regional Head Asia, MetLife

Emma Butler

Chief Marketing Officer - Device Protection, bolttech

Satya Upadhyaya

Vice President - Campaign Optimisation, Marketing Capability & Change, Citi


Taking a single-customer view towards your data strategy: connecting the online and offline journey 

Sandeep Gulati

Vice President, NTUC Enterprise