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Executive Roundtable: Personalising the Customer Experience with Data
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Personalising the Customer Experience with Data
Now more than even customers expect a truly personalised experience. To win in the post 3rd party cookie world, brands must own more first party data with a privacy focused approach, then deliver incredible personalised experiences that delight customers and build trust. 
In this roundtable we will explore tips and tactics for brands to develop a more comprehensive and data-driven view of their customers, and deliver personalised experiences in real time. 
In this executive roundtable we will discuss 
  • Capturing and monetising first party data 

  • Orchestrating unique customer journeys 

  • Tactics for customer personalisation at scale 

  • Building customer trust in a privacy conscious world

  • LinkedIn

Sean leads APAC marketing at Treasure Data. He holds an MBA from Hitotsubashi University in Tokyo, and previously worked in marketing for an online bank in the United States. 

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the Roundtable

Alvin Wong Kee Choong, Head of Growth & Product Strategy, PayMaya Philippines

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Rahmi at if you need any assistance.

May Ling Chan

Chief Marketing Officer, KFC

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Personalising the Customer Experience with Data

[Moderator] Sean Valencia

Marketing Strategist, APAC Marketing Lead

Treasure Data

Rahul Bibhuti

Marketing Director, RB Health, Indonesia, Reckitt

Mal Chia

Chief Marketing Officer, Ryderwear

Robert Pike

Marketing Communications Director, Ford Motor Company

Deepak Singh

Regional Marketing Manager APAC, WaterWipes

Mayra Hurtado

Global Director Sales & Marketing, Ramblin'​ Brands

Mukesh Patnaik

General Manager Marketing, Olam

Yann Tran

E-Commerce & Digital Manager, Wasserstein Home

Sabrina Viegas

Marketing Director, Yum Brands