Personalising the Customer Experience with Data
Now more than even customers expect a truly personalised experience. To win in the post 3rd party cookie world, brands must own more first party data with a privacy focused approach, then deliver incredible personalised experiences that delight customers and build trust.
In this roundtable we will explore tips and tactics for brands to develop a more comprehensive and data-driven view of their customers, and deliver personalised experiences in real time.
In this executive roundtable we will discuss
Capturing and monetising first party data
Orchestrating unique customer journeys
Tactics for customer personalisation at scale
Building customer trust in a privacy conscious world
The virtual roundtable has a limited 8 seats for senior level executives, providing structured networking opportunities to develop mutual partnerships. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
Alvin Wong Kee Choong, Head of Growth & Product Strategy, PayMaya Philippines
The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
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