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Executive Roundtable: Designing Customer Experiences that Flow + Convert + Build Loyalty 
12th August 2021, 3:00 p.m. - 4:00 p.m. Singapore Standard Time (GMT+8)
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Designing Customer Experiences that Flow + Convert + Build Loyalty 
This Roundtable is designed for B2C focused companies with an eCommerce presence or looking to expand into eCommerce and best suited for professionals in Marketing, Digital, E-commerce or Technology.
2020 has ignited an eCommerce revolution. The victors will be the brands who pivot on a pin head, agile enough to accelerate their digital transformation with the speed to surpass the demands of the consumer. The victors will be a joy to buy from: offering personalised experiences, fast and secure delivery, seamless communication on all touch points and VIP service to every single visitor. 
Consistent, personalised, and cross-channel customer experiences are redefining the marketing space. In addition to bridging gaps between different digital platforms, they have the potential to leverage real-time information, driving conversions  and customer lifetime value. 
Join us for this invite-only eCommerce Virtual Roundtable, where we will explore how to design eCommerce customer experiences that flow, convert and build loyalty. The Roundtable will also explore the following:
  • How does AI and data help in creating a seamless individualised customer journey? 
  • What is the value of having a seamless customer journey across channels? 
  • Barriers of implementation and watch outs 
  • Successful case studies
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Patrick Steinbrenner is the Managing Director for the Asia Pacific Region at Insider, one of the first integrated growth management platforms in the world. Prior to that, he worked at Zalora Southeast Asia for 4 years. He was responsible for product and marketing innovation across all platforms in 9 different countries. Originally from Germany, Patrick has been working with great talents in SEA since 2012. His mission is to support businesses to grow digitally and is a trusted advisor and partner to strategize, advise and execute on marketing strategies across all digital channels. 

The virtual roundtable has a limited 8 seats for CXO/VP/Director/Head from Retail, Fashion, Food & Beverages, FMCG, eCommerce verticals that are based in Singapore.  Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Lin at if you need any assistance.

Hugh Cashmore, Head of Sports Marketing, Foxtel

[Moderator] Patrick Steinbrenner

Managing Director, APAC, Insider

Scott Tan

Head of CRM, ShopBack

Bi Ying Wong

VP, Customer Experience, Lazada Group

Vidyarth Eluppai Srivatsan

Global AdTech & Media Platforms Director, Coca-cola

Avantika Jain

Regional GM, Demand, Fave

Rena Ling (陈俐霖)

Regional Head of Marketing and Comms, Singapore, Malaysia and Greater China, Randstad Singapore

Weiyi Soo

Regional CRM Associate Manager, Zalora Group

Neelesh Suryavanshee

Regional CMO, Fonterra

Taking a single-customer view towards your data strategy: connecting the online and offline journey 

Angelina Ang

Head of Marketing & Communications - ASEAN/TW, ZF Group