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Most marketers said that real-time personalization to individual customers is important to them. As a result, customers quickly judge and take prompt action based on the personalized experiences they receive.
Individualisation is a technique that automatically personalizes and optimizes the customer experience for each and every person. It requires a deeper level of data unification and analysis, multichannel deployment, and artificial intelligence to predict customer behavior and adjust to their real-time needs.
Therefore, implementing an individualised strategy across all digital touchpoints will aid companies in providing their customers with a transcendent journey throughout and this will also promote customer loyalty even further.
Discussion Points:
01. How important are the individualised segmentations and timely-based outreaches to your customer
02. How do AI and data help in creating a seamless individualised customer journey?
03. What is the value of having a seamless customer journey across channels?
04. Barriers of implementation and watch outs
05. Successful case studies
As the sales & marketing director for Indonesia market, Harris is responsible for Insider’s growth and expansion in the region. With years of experience in the digital & tech industry from his previous work with top global brands across the APAC region, Harris is determined to bring Insider as a key player in the digital marketing ecosystem in the Indonesia region.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
Please email Lin at lduan@themartechsummit.com if you need any assistance.
