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Executive Roundtable: Elevating the Bar on Customer Journey Across All Digital Channels
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Individualisation: Elevating the Bar on Customer Journey Across All Digital Channels

Most marketers said that real-time personalization to individual customers is important to them. As a result, customers quickly judge and take prompt action based on the personalized experiences they receive. 

 

Individualisation is a technique that automatically personalizes and optimizes the customer experience for each and every person. It requires a deeper level of data unification and analysis, multichannel deployment, and artificial intelligence to predict customer behavior and adjust to their real-time needs.

Therefore, implementing an individualised strategy across all digital touchpoints will aid companies in providing their customers with a transcendent journey throughout and this will also promote customer loyalty even further.

Discussion Points:
  • How important are the individualised segmentations and timely-based outreaches to your customer 

  • How do AI and data help in creating a seamless individualised customer journey? 

  • What is the value of having a seamless customer journey across channels? 

  • Barriers of implementation and watch outs 

  • Successful case studies

Moderator:
Harris Naga Putra
Country Growth Lead, ID
Insider
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As the sales & marketing director for Indonesia market, Harris is responsible for Insider’s growth and expansion in the region. With years of experience in the digital & tech industry from his previous work with top global brands across the APAC region, Harris is determined to bring Insider as a key player in the digital marketing ecosystem in the Indonesia region.

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the Roundtable

The MarTech Roundtable is a virtual platform for executive thought leaders in marketing functions to deep dive into specific, relevant topics. The discussion themes will change each month and address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

Please email Rahmi at ratalay@themartechsummit.com if you need any assistance.

[Moderator] Harris Naga Putra

Country Growth Lead, Indonesia, UseInsider

Karen Puspasari

Head of Digital Transformation and R&D, Nutrifood

Britto Laban

Digital & Customer Centricity Program Leader, AXA Services Indonesia

Andrea Aileen

Marketing Communications Lead, ASEAN, Honeywell

Danny Lee Crayton

Chief Marketing Officer, Digital, Lippo Malls Indonesia

Troy Fridatama

Director of Sales & Marketing, Forbes Indonesia

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Individualisation: Elevating the Bar on Customer Journey Across All Digital Channels

Bethanny Putri Supriadi

Group Digital Marketing Manager (Fintech), Digital Marketing, CT Corp Digital

Erita Santosa

Head of Digital, British American Tobacco

Fariz Rahmansyah

Head of Digital Business Solutions, Indonesia, British American Tobacco