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Agenda – The MarTech Summit Asia
23 & 24 April 2024
The Stamford Ballroom (Level 4), Raffles City Convention Centre, Singapore

Day 1 - Tuesday 23 April

08:15 - 09:10 | Arrival & Networking Breakfast

Plenary Room

09:10 - 09:20 | Chairperson Introduction & Overview (Morning Sessions)

Lin Duan

Head of Events, The MarTech Summit Team @BEETc.
[Moderator]

09:20 - 09:40

Fireside Chat | [MarTech Trends] Driving Holistic Impact with MarTech

– Evolving growth agenda of CMOs and MarTech decision makers.
– Best practices and lessons learned on driving growth using MarTech.

Lin Duan

Head of Events, The MarTech Summit Team @BEETc.
[Moderator]

Winston Seow

Group Chief Marketing Officer, Ninja Van Group

Erika Chiang

Chief Marketing Officer, Southeast Asia, Moomoo

09:40 - 10:00

Keynote Presentation | [Social Media Management] Social Shift: Navigating 2024’s Digital Marketing Trends in the Dynamic Social Landscape

– From AI implementation to fostering thriving communities, we will provide you with data-based insights about why these trends matter (now and in the future).
– Inspiring stories of successful campaigns from brands already engaging with the trends.
– Actionable tips to level up your strategies today.

Corentin Balmet

Regional Director, Sales, Asia, Brandwatch

10:00 - 10:45

Panel Discussion | [MarTech Adoption Hurdles] How to Cope with Evolving the Marketing Landscape and Overcome MarTech Adoption Hurdles?

– How to close the knowledge and skills gap on MarTech adoption to avoid wastage?
– How to deliver results through collaboration between IT & Digital Teams?
– Practical examples of MarTech adoption that navigated challenges successfully.

Alvin Tham

Director, Marketing & Operations Planning, Busy Bees Asia
[Moderator]

Michelle Tan

Head of Global MarTech, TÃœV SÃœD

Ronnie Brown

Chief Marketing & Distribution Officer, DirectAsia Insurance

Jeffrey Lin

Director, Solution Engineering APJ, Acquia

10:45 - 11:15 | Networking Coffee Break

11:15 - 11:40

Fireside Chat | [Conversational Marketing] How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?

– How to drive conversions from messages, emails, & call conversations effectively?
– How to scale personalised experience to engage with customers in various stages of engagement?

Virginia Loh

Director, Marketing, Asia Pacific & Japan, AMD

Neha Mathur

Head of MarTech & Digital Marketing, Group Consumer Financial Services, OCBC

11:40 - 12:00

Keynote Presentation | [Ad Privacy] The Future of Ads: Privacy, First-Party Data, and Google AI

– Opportunities amid the changing ad privacy landscape.
– Discover the solutions and strategies to connect with customers, measure results, and boost ROI while prioritising user privacy.
– Roadmap to success in the new era of marketing.

Meredith Hasko

Head of Measurement, Data & Audience, Product GTM, Google

12:00 - 12:40

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– Explore real-world examples of successful integration of cutting-edge technologies into marketing processes, leading to transformative outcomes.
– How to effectively track and evaluate the impact of digital marketing efforts?
– How to deal with “AI-washing” in marketing and how businesses can discern genuine AI applications from mere marketing hype.

Caitlin Nguyen

Head of Digital & Customer Engagement, Abbott
[Moderator]

Jyane Quek

Global Head, Marketing Strategy for Consumers, Private & Business Banking, Standard Chartered Bank

Adrian Koh

Head of Growth, Marketing & Communications, Alta Alternative Investments

Darryl Su

Regional Vice President, Sales, Asia, Tealium

12:40 - 13:00

Keynote Presentation | [AI in Marketing] Forecasts, Opportunities and Challenges with AI in Marketing

– Types: Predictive analytics forecasts based on data; generative analytics creates new content from learned patterns.
– Opportunities: Predictive analytics aids decision-making; generative AI sparks innovation in content and research.
– Challenges: Ethical concerns, security risks, and human-AI collaboration are critical considerations for AI governance.

Ryan Treichler

Director, Product Management, HCL Software

13:00 - 14:00 | Networking Buffet Lunch

14:00 | Chairperson Introduction & Overview (Afternoon Sessions)

Li Zhiliang

Former Head of CRM, ex-Zalora

14:00 - 14:45

Panel Discussion | [MarTech Intersection] Adapting MarTech Strategies to Regional Nuances to Streamline Marketing Ops

– Explore the dynamic intersection of global marketing strategies and region-specific MarTech implementations.
– How to achieve a harmonious balance between a global brand vision and locally tailored MarTech solutions, e.g. decision making, budget allocation.

Nazia Hayat

Associate Director, Digital Channel Excellence, APAC, MSD
[Moderator]

Su Yen Gan

Head of Marketing & Commercial Excellence, SEA & India, Johnson & Johnson

Miranda Lu

Head of Asia Marketing, Wise

Jaslyin Qiyu

Former Head of Client Marketing & Digital Capabilities, A Leading Global Bank

14:00 - 15:00 | Breakout Roundtable hosted by ON24 @VIP Room B

[Virtual Experience] Digital Experience Led Growth: Navigating the Future of Marketing

– The future of digital experiences and their impact on business growth.
– The use of technology, such as AI and machine learning, to enhance digital experiences.
– The importance of data-driven insights in driving sales conversions.

14:45 - 15:15

Fireside Chat | [Future of Work] Agile Marketing: Driving Growth with Dynamic Work Management in Today’s Fast-Paced Landscape

– How can marketing teams adopt agile principles to adapt quickly to changing market dynamics, optimise campaigns, and deliver results-driven strategies?
– How do work management platforms enable marketers to make data-backed decisions in real-time, leveraging insights to refine campaigns and improve performance?

Kit Pui Lee

Director, Marketing, Esplanade

Jo Gaines

Acting General Manager, APAC, Asana

15:15 - 15:35

Keynote Presentation | [Next-Gen CX] Charting the Path to Profitability: How to Craft the Ideal Customer Experience (CX) Strategy?

– How to build trust with your customers in an uncertain market?
– Strategies your brand can do today to increase revenue and reduce cost via personalisation.

Reserved

15:35 - 16:05 | Networking Coffee Break

16:05 - 16:30

Fireside Chat | [Performance Marketing] Holistic Metrics and Tactics in Full-Funnel Marketing ROI

– Measuring KPI and success in full-funnel marketing.
– Proven tactics and MarTech stacks to achieve target ROI.

Dawn Jeremiah

Vice President, Global Brand Marketing, Go City

Sushil Katdare

Director, CX, Greater China & Intercontinental Region, GSK

16:05 - 17:05 | Breakout Roundtable hosted by Integral Ad Science @VIP Room B

[Digital Media] The Attention Factor: Unlocking the Impact of Ads

– Dive into the critical role of attention in today’s digital media landscape, a topic captivating marketers and experts worldwide.
– Explore the multifaceted challenge of understanding and optimising attention, acknowledging diverse perspectives within the industry.
– Discover actionable strategies empowering marketers to enhance campaign effectiveness and effectively capture consumer attention.

16:30 - 17:10

Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

Sanchit Chokhani

Head of Digital Solutions, APAC, Aspire Lifestyles
[Moderator]

Alexander De Leon

Group Director, Head of Consumer Marketing, PropertyGuru Group

Zann Chua

Regional Head of Marketing & Communications, ENGIE South East Asia

17:10 - 18:30 | Day 1 Closing Remarks & Departure Networking Drinks

Grab a drink and join us for this networking drinks session with your fellow marketers!

Day 2 - Wednesday 24 April

08:15 - 09:15 | Arrival & Networking Breakfast

We are splitting into B2B & B2C stages on Day 2 for marketers from different verticals to deep dive and exchange ideas.

Day 2 - Wednesday 24 April

08:15 - 09:15 | Arrival & Networking Breakfast

We are splitting into B2B & B2C stages on Day 2 for marketers from different verticals to deep dive and exchange ideas.
B2C STAGE

Theme: Customer Experience, Data Analytics & Insights

09:15 - 09:25 | Chairperson Introduction & Overview

B2B STAGE

Theme: Sales Enablement & Demand Generation

09:15 - 09:25 | Chairperson Introduction & Overview

09:25 - 10:10
Panel Discussion | [Omnichannel Personalisation] How to Elevate Multi-Dimensional Brand Loyalty with 360-Degree Customer Engagement

– How to nurture brand advocacy through omnichannel engagement?
– How personalisation has evolved beyond simple segmentation to tackle customer's unique preferences, behaviours, and context.




Grace Chiang, Head of Brand, PR & Communications, Endowus
[Moderator]



Lorraine Lai, Senior Director, Consumer Growth Marketing, Flywire



Stephanie Sng Ju, Team Lead, Global Marketing South Asia, Southeast Asia, Pacific, Lufthansa Group



Saurabh Mathur, Head of Customer Experience & Digital Marketing, Income Insurance

09:25 - 10:05
Panel Discussion | [Revenue Enablement] Expanding the Role of Enablement to Drive Sales and Marketing Productivity throughout the Buyer Journey

– The importance of mapping enablement strategies to the various stages of the buyer journey among sales and marketing teams.
– The key performance indicators (KPIs) for measuring the success of revenue enablement initiatives.




Priyantha De Silva, Associate Director, Digital Marketing, APAC, Boston Scientific
[Moderator]



Nakul Gaur, Director, B2B Demand Generation, Unilever



Sarin Nair, Director, Marketing, Asia Pacific Excl. China, DHL Express

10:10 - 10:35
Keynote Presentation | [CX & UX] Synergising Customer Experience (CX) and User Experience (UX) in the MarTech Landscape

– How important is the symbiotic relationship between CX and UX?
– How to build a design of seamless digital experiences that resonate with audiences?




Reserved

10:05 - 10:30
Fireside Chat | [Internal Synergy] "Smarketing" Collaboration: Two-Way Training and Coaching Strategies for Enhanced Revenue Drive

– The importance of customising coaching and training to your business, team and individual reps.
– How to identify common ground and design training for marketing & sales to improve communication and collaboration efficiency.




Henry Jones, Director, Marketing, FCM Travel



Dewantoro Bimo, Vice President, Marketing, Telin

10:30 - 10:50
Keynote Presentation | [CDP] Championing Customer-Centric Culture through Organisation Wide Data Democratisation with Customer Data Platform (CDP)

– The role of CDP in data democratisation.
– How CDP influences the culture of customer centricity.




Sean Valencia, Marketing Manager, APAC, Treasure Data

10:30 - 10:50
Keynote Presentation | [Sales Content Optimisation] How to Deliver the Right Content at the Right Time with Personalisation?

– How to manage content across channels and empower reps for personalisation and customisation.
– How Generative AI and automation assists in mass content production and delivery while maintaining compliance.




Reserved

10:50 - 11:20 | Networking Coffee Break

10:50 - 11:20 | Networking Coffee Break
11:20 - 12:05
Panel Discussion | [E-Commerce] Advancing E-Commerce Excellence: Navigating Dynamics Across Channels, Products and Services

– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, bundling to attract and retain online customers and hence increase average order value (AOV).




Jinny Nasrito Munoz, Senior Director, Ecommerce, DKSH
[Moderator]



David Hu, Head of Ecommerce Marketplace, APAC MEA, Electrolux



Kenneth Lau, Global Digital Commerce Excellence Lead, Mondelēz International



Nobu Watanabe, Managing Director, Japan & APAC Region, Contentserv

11:20 - 12:05
Panel Discussion | [CRM] How to Optimise Customer-Relationship Management (CRM) to Harness Buyer/Client Insights to Boost Sales?

– Explore various integration scenarios, such as CRM integration with email marketing platforms, social media management tools, e-commerce platforms, and analytics software.
– Discuss how insights into buyer behaviour inform sales strategies.
– The role of automation in streamlining CRM processes.




Christine Chua Jo, Regional Digital Marketing Manager, HP
[Moderator]



Michelle Teo, Regional Head of Specialty Medicine & Commercial Excellence/IT, Ferring Pharmaceuticals



Koo Sok Hoon, Director, Marketing Communications, The Travel Corporation



Irene Oh, Senior Marketing Manager, Asia Pacific, Urban Land Institute

12:05 - 12:25
Keynote Presentation | [CX Trends] CX Voices: What’s Happening in the World of CX?

– Findings of Ipsos recent research among CX professionals from over 65 markets around world (including Asia Pacific).
– The state of of play, what’s changed, levels of CX maturity, leading CX challenges and the top priorities for CX practitioners.




Sara Pike, Director, Head of Customer Experience, Ipsos

12:05 - 12:25
Keynote Presentation | [B2B Marketing Metrics] Making Metrics Valuable for B2B Marketing Leaders

– The changes in B2B buyers change how B2B marketing making efforts.
– Understand marketing leader’s insights challenges.
– Marketing leaders in APAC must identify and advocate for the right marketing performance metrics that reflects its overall business impact.




Jerry Zhao, Senior Analyst, Forrester

12:25 - 13:30 | Networking Buffet Lunch

12:25 - 13:30 | Networking Buffet Lunch

13:30 - 14:15
Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn't, so one can change resources into strategies, that deliver tangible results




Anurag Porwal, Head of Insights & Analytics, APAC, Baby & Child Care, Kimberly-Clark
[Moderator]



Louisa Li, Head of Global Marketing, User Research & Strategic Investment Dept., Ola Chat



Mignon "Migs" Bravo Dutt, Head of Insights & Innovations, Asia Pacific Breweries Singapore



Naveed Naseer, Head of Marketing Analytics & Insights, Hilton Asia Pacific

13:30 - 14:15
Panel Discussion | [Data & Tech Literacy] Technology and Automation: Empowering Reps for Data-Driven Sales Excellence

– How to ensure seamless tool integration and interoperability?
– Discuss the role of automation in streamlining sales processes and improving overall efficiency.




Anna Kudryavtseva, Business Leader, Clinical Integration & Insights, Growth & Greater China Region, Philips
[Moderator]



Kumar Gaurav, Head of Sales & Trade Marketing Capability, APAC, Heineken



Annabelle Lim, Assistant Vice President, Digital Marketing, Singapore Economic Development Board (EDB)



Nancy Tang, Director, IT Commercial Services, FrieslandCampina

14:15 - 15:00
Panel Discussion | [Revenue Generation] The Ideal Customer Journey: Turning an Unknown Individual into a Loyal Brand Advocate

– Turning an unknown customer into a known customer, then learn all there is to know about them by employing a value exchange.
– Creating meaningful moments between your brand and customer that goes beyond the transaction and offering real value.
– Driving loyalty beyond points and tiers to incentivise repeat purchases, cultivate emotional loyalty and fuel retention.




Ivy Esquero, Consumer Insights Lead, APAC, Airbnb
[Moderator]



Snigdha Nandan, Director, B2C & Digital Marketing, Asia Pacific, Mastercard



Piyush Nagar, Head of Marketing & Strategy, South East Asia & Pakistan, Bayer



Sarvesh Sahni, Regional Director, Marketing, Kenvue

14:15 - 15:00
Panel Discussion | [Brand Strategy] Connecting Brand to Demand: Powerful B2B Messaging and Branding across Channels

– How to create a cohesive brand presence across various channels, including online platforms, industry events, and traditional marketing channels.
– Best practices for leveraging digital channels, such as social media, content marketing and email, to enhance brand visibility and drive demand in the B2B space.




Zahra Aziz, Head of Content & Brand Strategy, Centre For Cybersecurity
[Moderator]



Rumi Hardasmalani, Associate Director, Insights, Marketing & Communications, Asia Pacific, Colliers



Simone Stoiber, Regional Director, Marketing, Harro Höfliger



Andre Chong, Vice President, Marketing & Head of Department, JustCo Global

15:00 - 15:30 | Networking Coffee Break

15:00 - 15:30 | Networking Coffee Break
15:30 - 15:50
Lightning Talk | [First-Party Data] The 3 Ps of CX: Privacy, Prediction and Personalisation

– How we use Customer Data Platforms for tailored campaigns across channels.
– How we combine data sources to forecast customer behaviour.
– How to protect customer privacy by following data regulations and anonymising data?




Loganathan Avudaiappan, Senior Vice President, MarTech, Consumer Banking, DBS Bank

15:30 - 15:55
Fireside Chat | [Precision Demand Marketing] How to Leverage Data from Demand Generation Marketing Strategies to Optimise Revenue

– How to adopt a data-centric approach to fulfil your project or business needs?
– What types of data sources are you currently relying on and how do you approach audience segmentation?
– How are you structuring teams to collect, analyse, hypothesise and act on data?




Javin Chew, MarTech Thoughts Leader



Shaun Teo, Former Assistant Director, Digital, APAC, Wyndham Hotels & Resorts

15:50 - 16:30
Panel Discussion | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?




Rakesh Menon, Head of Group Advanced Analytics, Maybank
[Moderator]



Jayss Rajoo, Director, Marketing & Food Innovation, Pizza Hut



David Low, Director, Advanced Analytics, Singtel



Dhirender Rathore, Senior Director, Analytics, Visa

15:55 - 16:30
Panel Discussion | [Content Marketing] How to Innovate in Visual Content Strategy and Technology to Captivate B2B Audiences?

– How to enhance visual search, content curation, and customisation - Real-world examples of B2B brands that have innovated successfully in visual content.
– Exploring the next generation of visual storytelling, including immersive formats and AR/VR applications.




Rob Khoo, Vice President, Public Relations & Investors Relations, Swan & Maclaren Group
[Moderator]



Victoria Fox, Senior Director, Global Marketing, QIAGEN



Alex Zhang, Senior Partner, Strategic Marketing, FM Global

16:30 - 17:00 | Day 2 Closing Remarks & Departure Coffee
16:30 - 17:00 | Day 2 Closing Remarks & Departure Coffee

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