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Preview Agenda

*Please email Luke at lwarder@themartechsummit.com for full agenda details. 

**Agenda is subjects to change.

Day 1 - 16th June

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

09:20

Building and Scaling a Consumer Data Platform: Practical Use Cases

09:40

Fireside Chat: Unlocking the Power of First-Party Data

10:05

Digital Transformation - Are We Ready?

10:25

Morning Speakers Group Q&A Session

10:45

Networking Coffee Break - Exhibition Area

11:15

The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation

11:35

How to Fail at Personalization?

11:55

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

12:35

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:00

Digital Transformation and Marketing Using AI

Earth Hour - Making the Impossible Possible: How to Reach a Billion People?

14:00

14:20

How IoT is Driving Change?

Transforming Your Content Strategy to Drive Revenue Impact

14:20

Discovering New Ways of Collaboration with Micro-Influencer

14:40

14:40

Bringing Digital Transformation to B2B Marketing - How to Reinvent Engagement with Sales & Customers?

15:00

Machine Learning Based Approach to Identify & Define the Customer Group for Engagement

How to Brand for a New Product - Using Social Media Content & Key Opinion Leader

15:00

15:20

Networking Coffee Break - Exhibition Area

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

15:50

Change Management : Key to Successful Digital Transformation

16:10

Panel Discussion: Business Transformation - Cross-department Collaboration

Data-Driven Insights to Scale Content Ideation, Production and Social Distribution

15:50

Panel Discussion: How to Build Your Social Media Marketing Strategy?

16:10

16:50

Networking Drinks Reception - Exhibition Area

19:00

END OF DAY 1

 

Day 2 - 17th June

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

Leveraging Our Digital Economy to Drive Revenue Stream

09:20

Go Beyond Marketing Automation

09:40

How Can You Integrate External Data into Your MarTech Stack?

10:00

Case Study: Reinventing Marketing - A Diageo Journey

10:20

Morning Speakers Group Q&A Session

09:00 - 10:00

Gary Teo​

Managing Director, Experience & Technology

10:00 - 10:40

Tom Voirol​

Chief Experience Design Officer, Asia

Suresh Chivukula​

Consulting Partner, Digital Transformation

10:40

Networking Coffee Break - Exhibition Area

11:10

Building the Marketing Stack from Scratch – Do’s and Don’ts

11:50

Panel Discussion: Maintaining Addressability in a Changing World

11:10 - 12:10

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting

11:30

Case Study: Capitalise on Disruptive Technologies - Leveraging on WeChat for China Market Entry

12:35

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

13:50

How AI in B2B Marketing is Helping to Win Bigger with Customers

Managing Customer Experience in the Digital Age

13:50

14:10

Using Online Data to Optimise the Offline Experience

Micro-Moments in the Consumer Experience Journey

14:10

14:30

Evolution in Data-Driven Marketing

Marketing Automation: The Digital Trend That Optimizes the Customer Journey

14:30

14:50

Networking Coffee Break - Exhibition Area

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

15:10

The Implementation of Predictive Marketing

Is Content Still King?

15:10

15:30

Panel Discussion: Make the Most Out of Your Customer Data

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

15:30

16:10

Departure Coffee - Exhibition Area

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Day Summit. Please click on each topic to see more details *

Executive Workshops

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Day 2, 17th June | 9:00 - 10:00

Day 2, 17th June | 10:00 - 10:40

Day 2, 17th June | 11:10 - 12:10