07:45 - 08:15

Registration - Exhibition Area

08:15 - 08:50

Speed Networking & Breakfast - Exhibition Area

08:50 - 09:00

Chairperson Introduction & Overview

Chairperson: Michael McDowell, Managing Director, Syno Asia

When Technology Meets Marketing

09:00

[Keynote Presentation] The Growing Role of Technology in Marketing

Rahul Verghese, Chief Marketing Officer, Olam International

09:20

[Keynote Presentation] Building and Scaling a Consumer Data Platform: Practical Use Cases

Vidyarth Eluppai Srivatsan, Marketing Technologies Leader, APAC

09:40

[Fireside Chat] Unlocking the Power of First-Party Data

Joshua Ng, Senior Account Manager, Google

featuring Ravi Shankar, Global Head of Digital Marketing & Analytics, AirAsia

10:05

[Keynote Presentation] Digital Transformation - Are We Ready?

Mike Eksteen, VP, Digital

10:25

Morning Speakers Group Q&A Session

10:45

Networking Coffee Break - Exhibition Area

11:15

[Keynote Presentation] The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation

Vira Douangphouxay, VP, Marketing Tech & Data Tracking

11:35

[Keynote Presentation] How to Fail at Personalisation?

Tony Peters, Senior Vice President, Product Marketing

[Panel Discussion] Marketing and Technology Team - A Love OR Hate Relationship?

11:55

Moderator: Rahul Verghese, Chief Marketing Officer, Olam International

Panellists:

Mindy Teo, Deputy Managing Director, The Ascott Group

Mohit Gupta, Director, Head of Marketing – Asia Pacific and Global Social Media, Deutsche Bank

Mike Eksteen, VP, Digital, Chubb

12:35

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

How IoT is Driving Change?

Nima Bahadori, Director, Digital Business & Customer Experience, Schindler

Bringing Digital Transformation to B2B Marketing - How to Reinvent Engagement with Sales & Customers?

Todd Bates, Head of Commercial Transformation, APAC, Telstra

Digital Transformation and Marketing Using AI

Alison Sainsbury, Senior Marketing Consultant, SBOS Marketing Consulting, Sitecore

Vishwash Gaur, Deputy VP Marketing, Head – Digital Marketing, Prudential

Earth Hour - Making the Impossible Possible: How to Reach a Billion People?

Bonnie Chia, Head of Brand

Machine Learning Based Approach to Identify & Define the Customer Group for Engagement

Sheela Siddappa, Chief Advisor, Data Science, Bosch

Discovering New Ways of Collaboration with Micro-Influencer

Speaker To Be Confirmed Soon

How to Brand for a New Product - Using Social Media Content & Key Opinion Leader

Justin Yiu, VP, Product, Solaria Labs, Liberty Mutual

Transforming Your Content Strategy to Drive Revenue Impact

Iris Chan, Chief Marketing Officer, APJ, Seismic

15:20

Networking Coffee Break - Exhibition Area

Change Management : Key to Successful Digital Transformation

Suchitra Viswanathan, Regional Lead - Digital Marketing & Social Media, HP

Data-Driven Insights to Scale Content Ideation, Production and Social Distribution

David Harling, Group Chief Marketing Officer, MoneySmart

[Panel Discussion] Business Transformation: Cross- Department Collaboration

Moderator: X.Y. Ng, VP, Marketing, Validus Capital

Panellists:

Ivy Esquero, Director, Marketing Performance & Customer Insights, Hilton

Nicole Bales, Group Head, Marketing & Creative Operations, APAC, The Wall Street Journal

Sudhir Sharma, Product Support Manager, Google One

Thomas Wolf, Head of Performance Marketing, FoodPanda

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Moderator: Neha Saxena, Head of CX & Digital, Abbott Nutrition

Panellists:

Art Patnaude, Global Content Director, JLL

Cecile Gasnault, Senior Marketing Manager, Ramblin' Brands

David Harling, Group CMO, MoneySmart

16:50

Networking Drinks Reception - Exhibition Area

19:00

END OF DAY 1

Day 2 - 17th December

09:00

Leveraging Our Digital Economy to Drive Revenue Stream

Chris Crozier, Chief Digital Officer

09:20

Go Beyond Marketing Automation

Wendy McEwan, Head of Marketing & Communications, APAC

09:40

How Can You Integrate External Data into Your MarTech Stack?

Mimrah Mahmood, Partner & Senior Regional Director

10:00

Case Study: Reinventing Marketing - A Diageo Journey

Stuart La Brooy, Senior Director, Marketing & Creative Innovation, Asia

10:20

Morning Speakers Group Q&A Session

Workshop by Ogilvy

Thrive, Not Thud! - How to Make MarTech Investments Provide ROI

10:00 - 10:40

Tom Voirol​

Chief Experience Design Officer, Asia

Suresh Chivukula​

Consulting Partner, Digital Transformation

10:40

Networking Coffee Break - Exhibition Area

11:10

Building the Marketing Stack from Scratch – Do’s and Don’ts

Cedric Dias, Head of Digital, Social Media & Product Marketing

Panel Discussion: Maintaining Addressability in a Changing World

11:50

Moderator: Travis Clinger, VP , Global Strategy & Partnerships, LiveRamp

​Panellists:

Priya Bhatia, VP, Business Development, SEA, OpenX

John-Jo Eastwood, Managing Director, Advertising, Carousell 

Vidyarth Eluppai Srinivasan, APAC Martech Director, Coca-Cola

12:35

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

Evolution in Data-Driven Marketing

Managing Customer Experience in the Digital Age

Mahantesh Patil, Chief Digital & Agile Transformation Officer 

Using Online Data to Optimise the Offline Experience

Jessie Chong, Head of Marketing, Singapore, Indonesia, ASEAN Digital

Marketing Automation: The Digital Trend That Optimizes the Customer Journey

Nikki Taylor, Marketing Growth Strategy Director, Asia Pacific, UPS

Micro-Moments in the Consumer Experience Journey

​

Shawn Roy, Global Lead, Consumer Insights

How AI in B2B Marketing is Helping to Win Bigger with Customers

Parth Patel, VP, Marketing & Strategic Planning

14:50

Networking Coffee Break - Exhibition Area

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Moderator: Victoria White, Executive Director, Loyalty Marketing, Sands

Panellists:

Yvonne Perpetua Ng, Snr. Manager, Marketing, Casio

Natalia Kozyura, Head of Innovation Center, FWD Insurance

Vira Douangphouxay, VP, Marketing Tech & Data Tracking, Lazada Group

Cedric Dias, Head of Digital, Social Media & Product Marketing, OCBC Bank

Panel Discussion: Make the Most Out of Your Customer Data

Moderator: Richard Kulkarni, VP of Asia Pacific and Japan, Seismic

Panellists:

Zhiliang Li, Head of CRM, Zalora

Melisa Teoh, Chief Marketing Officer, My Doc

Arbind Lochan, Head of Analytics, Growth Marketing, Grab

Arvin Singh, Co-Founder & COO, Hoolah

The Implementation of Predictive Marketing

James Huang, VP, Digital Marketing Technology

Is Content Still King?

Aisha Chaudhry, Head, Marketing & Communications

16:10

Departure Coffee - Exhibition Area

17:00

END OF SUMMIT

* Taking Place Throughout the 2 Day Summit. Please click on each topic to see more details *