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Agenda

*Please use a web browser to view full agenda details. 

**Agenda is subjects to change.

Day 1 - 8th December

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

Chairperson: Michael McDowell, Managing Director, Syno Asia

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

Rahul Verghese, Chief Marketing Officer

09:20

Building and Scaling a Consumer Data Platform: Practical Use Cases

Vidyarth Eluppai Srivatsan, Marketing Technologies Leader, APAC

09:40

Fireside Chat: Unlocking the Power of First-Party Data

Joshua Ng, Senior Account Manager, Google

featuring a fireside chat with Ravi Shankar, Global Head of Digital Marketing & Analytics, AirAsia

10:05

Digital Transformation - Are We Ready?

Mike Eksteen, VP, Digital

10:25

Morning Speakers Group Q&A Session

10:45

Networking Coffee Break - Exhibition Area

11:15

The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation

Vira Douangphouxay, VP, Marketing Tech & Data Tracking

11:35

How to Fail at Personalization?

Tony Peters, Senior Vice President, Product Marketing

11:55

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Moderator: Rahul Verghese, Chief Marketing Officer, Olam International

Panellists:

Mindy Teo, Deputy Managing Director, The Ascott Group

Mohit Gupta, Director, Head of Marketing – Asia Pacific and Global Social Media, Deutsche Bank

Mike Eksteen, VP, Digital, Chubb

12:35

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

Digital Transformation and Marketing Using AI

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

How IoT is Driving Change?

Nima Bahadori, Director, Digital Business & Customer Experience

Earth Hour - Making the Impossible Possible: How to Reach a Billion People?

Bonnie Chia, Head of Brand

Transforming Your Content Strategy to Drive Revenue Impact

Iris Chan, Marketing Director, Asia Pacific and Japan

Discovering New Ways of Collaboration with Micro-Influencer

How to Brand for a New Product - Using Social Media Content & Key Opinion Leader

Justin Yiu, VP, Product, Solaria Labs

Bringing Digital Transformation to B2B Marketing - How to Reinvent Engagement with Sales & Customers?

Todd Bates, Head of Commercial Transformation, APAC

Machine Learning Based Approach to Identify & Define the Customer Group for Engagement

Sheela Siddappa, Chief Advisor, Data Science

Alison Sainsbury, Senior Marketing Consultant, SBOS Marketing Consulting, Sitecore

Vishwash Gaur, Deputy VP Marketing, Head – Digital Marketing, Prudential

Chairperson: Kushal Manupati, Head of Digital, Zilingo

Chairperson: Michael McDowell, Managing Director, Syno Asia

13:55

13:55

15:20

Networking Coffee Break - Exhibition Area

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

15:50

16:10

Change Management : Key to Successful Digital Transformation

Panel Discussion: Business Transformation - Cross-department Collaboration

Moderator: X.Y. Ng, VP, Marketing, Validus Capital

Panellists:

Ivy Esquero, Director, Marketing Performance & Customer Insights, Hilton

Nicole Bales, Group Head, Marketing & Creative Operations, APAC, The Wall Street Journal

Sudhir Sharma, Product Support Manager, Google One

Thomas Wolf, Head of Performance Marketing, FoodPanda

15:50

16:10

Data-Driven Insights to Scale Content Ideation, Production and Social Distribution

David Harling, Group Chief Marketing Officer

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Moderator: Neha Saxena, Head of CX & Digital, Abbott Nutrition

Panellists:

Art Patnaude, Global Content Director, JLL

Cecile Gasnault, Senior Marketing Manager, Ramblin' Brands

David Harling, Group CMO, MoneySmart

Suchitra Viswanathan, Regional Lead - Digital Marketing & Social Media

16:50

Networking Drinks Reception - Exhibition Area

19:00

END OF DAY 1

 

Day 2 - 9th December

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

Chairperson: Deirdre Chew, Head of Platform Sales, Singapore, Google

The Future of MarTech

09:00

Leveraging Our Digital Economy to Drive Revenue Stream

Chris Crozier, Chief Digital Officer

09:20

Go Beyond Marketing Automation

Wendy McEwan, Head of Marketing & Communications, APAC

09:40

How Can You Integrate External Data into Your MarTech Stack?

Mimrah Mahmood, Partner & Senior Regional Director

10:00

Case Study: Reinventing Marketing - A Diageo Journey

Stuart La Brooy, Senior Director, Marketing & Creative Innovation, Asia

10:20

Morning Speakers Group Q&A Session

09:00 - 10:00

Gary Teo​

Managing Director, Experience & Technology

10:00 - 10:40

Tom Voirol​

Chief Experience Design Officer, Asia

Suresh Chivukula​

Consulting Partner, Digital Transformation

10:40

Networking Coffee Break - Exhibition Area

11:10

Building the Marketing Stack from Scratch – Do’s and Don’ts

Cedric Dias, Head of Digital, Social Media & Product Marketing

11:30

Case Study: Capitalise on Disruptive Technologies - Leveraging on WeChat for China Market Entry

Xenthe Bang, Global CX Marketing Lead, Head of APAC Marketing Strategic Planning

Panel Discussion: Maintaining Addressability in a Changing World

11:50

Moderator: Travis Clinger, VP , Global Strategy & Partnerships, LiveRamp

Panellists:

Priya Bhatia, VP, Business Development, SEA, OpenX

John-Jo Eastwood, Managing Director, Advertising, Carousell 

Vidyarth Eluppai Srinivasan, APAC Martech Director, Coca-Cola

11:10 - 12:10

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting

12:35

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

13:50

14:10

14:30

14:30

14:10

13:50

Evolution in Data-Driven Marketing

Managing Customer Experience in the Digital Age

Mahantesh Patil, Chief Digital & Agile Transformation Officer 

Using Online Data to Optimise the Offline Experience

Jessie Chong, Head of Marketing, Singapore, Indonesia, ASEAN Digital

Anupama Biswas, Regional Director, AMEA, 

Ecommerce, Media & Analytics

Marketing Automation: The Digital Trend That Optimizes the Customer Journey

Nikki Taylor, Marketing Growth Strategy Director, Asia Pacific, UPS

Micro-Moments in the Consumer Experience Journey

Shawn Roy, Global Lead, Consumer Insights

Chairperson: Deirdre Chew, Head of Platform Sales, Singapore, Google

Chairperson: Richard Kulkarni, Vice-President, APJ, Seismic

How AI in B2B Marketing is Helping to Win Bigger with Customers

Parth Patel, VP, Marketing & Strategic Planning

14:50

Networking Coffee Break - Exhibition Area

15:30

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Moderator: Victoria White, Executive Director, Loyalty Marketing, Sands

Panellists:

Yvonne Perpetua Ng, Snr. Manager, Marketing, Casio

Natalia Kozyura, Head of Innovation Center, FWD Insurance

Vira Douangphouxay, VP, Marketing Tech & Data Tracking, Lazada Group

Cedric Dias, Head of Digital, Social Media & Product Marketing, OCBC Bank

15:30

Panel Discussion: Make the Most Out of Your Customer Data

Moderator: Richard Kulkarni, VP of Asia Pacific and Japan, Seismic

Panellists:

Zhiliang Li, Head of CRM, Zalora

Melisa Teoh, Chief Marketing Officer, My Doc

Arbind Lochan, Head of Analytics, Growth Marketing, Grab

Arvin Singh, Co-Founder & COO, Hoolah

The Implementation of Predictive Marketing

James Huang, VP, Digital Marketing Technology

15:10

15:10

Is Content Still King?

Aisha Chaudhry, Head, Marketing & Communications

16:10

Departure Coffee - Exhibition Area

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Day Summit. Please click on each topic to see more details *

Executive Workshops

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Day 2, 9th December | 9:00 - 10:00

Day 2, 9th December | 10:00 - 10:40

Day 2, 9th December | 11:10 - 12:10

a BEETc. event

Sponsorship Opportunities: lduan@theMartechSummit.com
Delegate Registration: lwarder@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

APAC: +852 8175 0201

Europe: +44 (0)20 8351 4741 

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