Agenda
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**Agenda is subjects to change.
Day 1 - 8th December
07:45
Registration - Exhibition Area
08:15
Speed Networking & Breakfast - Exhibition Area
08:50
Chairperson Introduction & Overview
Chairperson: Michael McDowell, Managing Director, Syno Asia
When Technology Meets Marketing
09:00
The Growing Role of Technology in Marketing
Rahul Verghese, Chief Marketing Officer
09:20
Building and Scaling a Consumer Data Platform: Practical Use Cases
Vidyarth Eluppai Srivatsan, Marketing Technologies Leader, APAC
09:40
Fireside Chat: Unlocking the Power of First-Party Data
Joshua Ng, Senior Account Manager, Google
featuring a fireside chat with Ravi Shankar, Global Head of Digital Marketing & Analytics, AirAsia
10:05
Digital Transformation - Are We Ready?
Mike Eksteen, VP, Digital
10:25
Morning Speakers Group Q&A Session
10:45
Networking Coffee Break - Exhibition Area
11:15
The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation
Vira Douangphouxay, VP, Marketing Tech & Data Tracking
11:35
How to Fail at Personalization?
Tony Peters, Senior Vice President, Product Marketing
11:55
Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?
Moderator: Rahul Verghese, Chief Marketing Officer, Olam International
Panellists:
Mindy Teo, Deputy Managing Director, The Ascott Group
Mohit Gupta, Director, Head of Marketing – Asia Pacific and Global Social Media, Deutsche Bank
Mike Eksteen, VP, Digital, Chubb
12:35
Networking Buffet Lunch - Exhibition Area
SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA
Digital Transformation and Marketing Using AI
14:00
14:20
14:40
15:00
TRACK A: Digital Transformation Innovation
TRACK B: Content Marketing & Social Strategy
14:40
15:00
14:20
14:00
How IoT is Driving Change?
Nima Bahadori, Director, Digital Business & Customer Experience
Earth Hour - Making the Impossible Possible: How to Reach a Billion People?
Bonnie Chia, Head of Brand
Transforming Your Content Strategy to Drive Revenue Impact
Iris Chan, Marketing Director, Asia Pacific and Japan
Discovering New Ways of Collaboration with Micro-Influencer
How to Brand for a New Product - Using Social Media Content & Key Opinion Leader
Justin Yiu, VP, Product, Solaria Labs
Bringing Digital Transformation to B2B Marketing - How to Reinvent Engagement with Sales & Customers?
Todd Bates, Head of Commercial Transformation, APAC
Machine Learning Based Approach to Identify & Define the Customer Group for Engagement
Sheela Siddappa, Chief Advisor, Data Science
Alison Sainsbury, Senior Marketing Consultant, SBOS Marketing Consulting, Sitecore
Vishwash Gaur, Deputy VP Marketing, Head – Digital Marketing, Prudential
Chairperson: Kushal Manupati, Head of Digital, Zilingo
Chairperson: Michael McDowell, Managing Director, Syno Asia
13:55
13:55
15:20
Networking Coffee Break - Exhibition Area
TRACK A: Digital Transformation Innovation
TRACK B: Content Marketing & Social Strategy
15:50
16:10
Change Management : Key to Successful Digital Transformation
Panel Discussion: Business Transformation - Cross-department Collaboration
Moderator: X.Y. Ng, VP, Marketing, Validus Capital
Panellists:
Ivy Esquero, Director, Marketing Performance & Customer Insights, Hilton
Nicole Bales, Group Head, Marketing & Creative Operations, APAC, The Wall Street Journal
Sudhir Sharma, Product Support Manager, Google One
Thomas Wolf, Head of Performance Marketing, FoodPanda
15:50
16:10
Data-Driven Insights to Scale Content Ideation, Production and Social Distribution
David Harling, Group Chief Marketing Officer
Panel Discussion: How to Build Your Social Media Marketing Strategy?
Moderator: Neha Saxena, Head of CX & Digital, Abbott Nutrition
Panellists:
Art Patnaude, Global Content Director, JLL
Cecile Gasnault, Senior Marketing Manager, Ramblin' Brands
David Harling, Group CMO, MoneySmart
Suchitra Viswanathan, Regional Lead - Digital Marketing & Social Media
16:50
Networking Drinks Reception - Exhibition Area
19:00
END OF DAY 1
Day 2 - 9th December
08:00
Speed Networking & Breakfast - Exhibition Area
08:50
Chairperson Introduction & Overview
Chairperson: Deirdre Chew, Head of Platform Sales, Singapore, Google
The Future of MarTech
09:00
Leveraging Our Digital Economy to Drive Revenue Stream
Chris Crozier, Chief Digital Officer
09:20
Go Beyond Marketing Automation
Wendy McEwan, Head of Marketing & Communications, APAC
09:40
How Can You Integrate External Data into Your MarTech Stack?
Mimrah Mahmood, Partner & Senior Regional Director
10:00
Case Study: Reinventing Marketing - A Diageo Journey
Stuart La Brooy, Senior Director, Marketing & Creative Innovation, Asia
10:20
Morning Speakers Group Q&A Session
09:00 - 10:00
Gary Teo​
Managing Director, Experience & Technology
10:00 - 10:40
Tom Voirol​
Chief Experience Design Officer, Asia
Suresh Chivukula​
Consulting Partner, Digital Transformation
10:40
Networking Coffee Break - Exhibition Area
11:10
Building the Marketing Stack from Scratch – Do’s and Don’ts
Cedric Dias, Head of Digital, Social Media & Product Marketing
11:30
Case Study: Capitalise on Disruptive Technologies - Leveraging on WeChat for China Market Entry
Xenthe Bang, Global CX Marketing Lead, Head of APAC Marketing Strategic Planning
Panel Discussion: Maintaining Addressability in a Changing World
11:50
Moderator: Travis Clinger, VP , Global Strategy & Partnerships, LiveRamp
​Panellists:
Priya Bhatia, VP, Business Development, SEA, OpenX
John-Jo Eastwood, Managing Director, Advertising, Carousell
Vidyarth Eluppai Srinivasan, APAC Martech Director, Coca-Cola
11:10 - 12:10
Alison Sainsbury
Senior Marketing Consultant, SBOS Marketing Consulting
12:35
Networking Buffet Lunch - Exhibition Area
SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA
TRACK A: Data-Driven Marketing
TRACK B: Customer Experience & Engagement
13:50
14:10
14:30
14:30
14:10
13:50
Evolution in Data-Driven Marketing
Managing Customer Experience in the Digital Age
Mahantesh Patil, Chief Digital & Agile Transformation Officer
Using Online Data to Optimise the Offline Experience
Jessie Chong, Head of Marketing, Singapore, Indonesia, ASEAN Digital
Anupama Biswas, Regional Director, AMEA,
Ecommerce, Media & Analytics
Marketing Automation: The Digital Trend That Optimizes the Customer Journey
Nikki Taylor, Marketing Growth Strategy Director, Asia Pacific, UPS
Micro-Moments in the Consumer Experience Journey
​
Shawn Roy, Global Lead, Consumer Insights
Chairperson: Deirdre Chew, Head of Platform Sales, Singapore, Google
Chairperson: Richard Kulkarni, Vice-President, APJ, Seismic
How AI in B2B Marketing is Helping to Win Bigger with Customers
Parth Patel, VP, Marketing & Strategic Planning
14:50
Networking Coffee Break - Exhibition Area
15:30
TRACK A: Data-Driven Marketing
TRACK B: Customer Experience & Engagement
Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?
Moderator: Victoria White, Executive Director, Loyalty Marketing, Sands
Panellists:
Yvonne Perpetua Ng, Snr. Manager, Marketing, Casio
Natalia Kozyura, Head of Innovation Center, FWD Insurance
Vira Douangphouxay, VP, Marketing Tech & Data Tracking, Lazada Group
Cedric Dias, Head of Digital, Social Media & Product Marketing, OCBC Bank
15:30
Panel Discussion: Make the Most Out of Your Customer Data
Moderator: Richard Kulkarni, VP of Asia Pacific and Japan, Seismic
Panellists:
Zhiliang Li, Head of CRM, Zalora
Melisa Teoh, Chief Marketing Officer, My Doc
Arbind Lochan, Head of Analytics, Growth Marketing, Grab
Arvin Singh, Co-Founder & COO, Hoolah
The Implementation of Predictive Marketing
James Huang, VP, Digital Marketing Technology
15:10
15:10
Is Content Still King?
Aisha Chaudhry, Head, Marketing & Communications
16:10
Departure Coffee - Exhibition Area
17:00
END OF SUMMIT
* Taking Place Throughout the 2 Day Summit. Please click on each topic to see more details *
Executive Workshops
Day 2, 9th December | 9:00 - 10:00
Day 2, 9th December | 10:00 - 10:40