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Agenda

*Please use a web browser to view full agenda details. 

**We update the agenda daily.

Day 1

 

07:45

Registration - Exhibition Area

08:15

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

When Technology Meets Marketing

09:00

The Growing Role of Technology in Marketing

09:20

Building and Scaling a Consumer Data Platform: Practical Use Cases

​Harish Kundargi, MarTech & Digital Lead, ASEAN & APAC 

Vidyarth Eluppai Srivatsan, Marketing Technologies Leader, APAC

09:40

Unlocking the Power of First-Party Data

Speaker Details Coming Soon...

10:00

Digital Transformation - Are We Ready?

Mike Eksteen, VP, Digital

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

The Explosion of Cloud-Based Marketing Technologies - Fundamental to Marketing Transformation

11:20

How to Fail at Personalization?

Senior Vice President, Product Marketing

11:40

Panel Discussion: Marketing and Technology Team - A Love OR Hate Relationship?

Moderator: Pei Ying Chua, APAC Lead, Economic Graph Research & Insights, LinkedIn

Panellists:

Mindy Teo, Deputy Managing Director, The Ascott Group

Pedro Uria-Recio, VP, Head of Analytics, Axiata

Manisha Seewal, Group Chief Marketing Officer, Carro.co

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

How GDPR is accelerating Digital Transformation

Technology Evolution for a Better Future

Bonnie Chia, Head of Brand

Actionable Content Strategy to Amplify Search Traffic Acquisition

Stuti Sharma, Head of SEO

Discovering New Ways of Collaboration with Micro-Influencer

David Carollo, Digital Marketing & Influencer Manager

How to Brand for a New Product - Using Social Media Content & Key Opinion Leader

Justin Yiu, Vice President - Product, Solaria Labs

14:00

14:20

14:40

15:00

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

14:40

15:00

14:20

14:00

Digital Transformation With New Partnerships

How IoT is Driving Change?

Nima Bahadori, Director - Digital Business & Customer Experience

Digital Transformation & Marketing Using AI

15:20

Networking Coffee Break - Exhibition Area

TRACK A: Digital Transformation Innovation

TRACK B: Content Marketing & Social Strategy

16:00

16:20

Gamifying Digital Distribution: A Digital Distribution Growth Journey by Gamifying a Utility Telco-App

May Ling Chan, VP, Head of Digital Services

Panel Discussion: Business Transformation - Cross-department Collaboration

Moderator: X.Y. Ng, VP, Marketing, Validus Capital

Panellists:

Ivy Esquero, Director, Marketing Performance & Customer Insights, Hilton

Nicole Bales, Group Head, Marketing & Creative Operations, APAC, The Wall Street Journal

Sudhir Sharma, Product Support Manager, Google One

16:00

16:20

Is Content Still King?

Aisha Chaudhry, Head, Marketing & Communications

Panel Discussion: How to Build Your Social Media Marketing Strategy?

Moderator: To be confirmed...

Panellists:

Neha Saxena, Head, Consumer Experience & Digital, Abbott Nutrition

Shirley Chia, Deputy Head of Strategy & Mktg, Airbus

Art Patnaude, Global Content Director, JLL

Vishwash Gaur, Deputy Vice President Marketing, Digital Marketing Lead, Prudential

17:00

Networking Drinks Reception - Exhibition Area

19:00

END OF DAY 1

 

Day 2

08:00

Speed Networking & Breakfast - Exhibition Area

08:50

Chairperson Introduction & Overview

The Future of MarTech

09:00

Leveraging Our Digital Economy to Drive Revenue Stream

Chris Crozier, Chief Digital Officer

09:20

Go Beyond Marketing Automation

Wendy McEwan, Head of Marketing & Communications, APAC

09:40

Neuromarketing - Use the Latest Brain Science to Help Trigger the Behaviours You Seek

10:00

Case Study: Reinventing Marketing - A Diageo Journey

Stuart La Brooy, Senior Director, Marketing & Creative Innovation, Asia

10:20

Morning Speakers Group Q&A Session

10:30

Networking Coffee Break - Exhibition Area

11:00

Building the Marketing Stack from Scratch – Do’s and Don’ts

Cedric Dias, Head of Digital, Social Media & Product Marketing

11:20

Case Study: Capitalise on Disruptive Technologies - Leveraging on WeChat for China Market Entry

Xenthe Bang, Head of Asia Pacific Marketing Strategic Planning

11:40

Panel Discussion: The Role of Partnerships in Building Your MarTech Roadmap

Moderator: To be confirmed...

Panellists:

Rohan Kamra, Regional Marketing Manager, Asia Pacific & Japan, Intel

Stuart La Brooy, Senior Director, Marketing & Creative Innovation, Asia, Diageo

12:30

Networking Buffet Lunch - Exhibition Area

SPLIT INTO TRACKS: CHOOSE YOUR OWN AGENDA

TRACK A: Data-Driven Marketing

How AI in B2B Marketing is Helping to Win Bigger with Customers

Parth Patel, VP, Marketing & Strategic Planning

TRACK B: Customer Experience & Engagement

14:00

14:20

14:40

14:40

14:20

14:00

Evolution in Data-Driven Marketing

Managing Customer Experience in the Digital Age

Mahantesh Patil, Chief Digital & Agile Transformation Officer 

OmniChannel Marketing - Consistency VS. Engagement

Transforming Customer Experience - Connecting and Engaging the Chinese Customers

Cinn Tan, Chief Sales & Marketing Officer

15:00

Building A Data-Driven E-Commerce Strategy

Using Chatbots and AI to Drive Engagement

15:00

Using Online Data to Optimise the Offline Experience

Jessie Chong, Head of Marketing, Singapore, Indonesia, ASEAN Digital

Anupama Biswas, Regional Director, AMEA, 

Ecommerce, Media & Analytics, Kellogg

15:20

Networking Coffee Break - Exhibition Area

16:00

16:20

TRACK A: Data-Driven Marketing

TRACK B: Customer Experience & Engagement

FinTech Acquisition & Retention Strategy

Filippo Stefanelli, Chief Marketing Officer

Panel Discussion: How Will MarTech Enhance Customer Loyalty & Retention Strategy?

Moderator: Victoria White, Executive Director, Loyalty Marketing, Sands

Panellists:

Yvonne Perpetua Ng, Snr. Manager, Marketing, Casio

16:00

16:20

Panel Discussion: Make the Most Out of Your Customer Data

Moderator: To be confirmed...

Panellists:

Sylvie Bardaune, Global Head of Digital Acquisition & Web, Standard Chartered Bank

Zhiliang Li, Head of CRM, Zalora

The Implementation of Predictive Marketing

James Huang, VP, Digital Marketing Technology

17:00

END OF SUMMIT

 

* Taking Place Throughout the 2 Days Summit. Please check back to see more details and how to reserve your place. *

Executive Workshops

Details coming soon...

Details coming soon...