DX Asia 2020

Shaping Meaningful Digital Experiences in Asia

Virtual Conference | #DXAsia | 8th October 2020, 12 pm - 4.20 pm (SGT)

Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.

 

Sitecore DX Asia offers marketing, digital and technology leaders the opportunity to gain new insights into shifting digital trends and how brands win a larger share of mind and wallet by creating meaningful customer experiences.

Key Themes

Digital experiences in Asia: What customers expect and how brands are responding

Innovations shaping digital experiences

Success strategies for 2020

Marketing Track

Expert advice on how marketing teams can shape digital experiences

Technical Track

Expert advice on how technical teams can shape digital experiences

Parallel Tracks

Agenda

8th October 2020, 12 pm - 4.30 pm (SGT)

Introduction

12:00 - 12:10

Nick Boyle

VP Asia

Tim Sheedy

Principal Advisor

Opening Keynote: Prioritising Digital Experiences

The recent pandemic is drastically changing customer behaviour and brands are having to provide engaging and empathetic omnichannel customer experiences to drive brand affinity, increase sales, and build loyalty. The digital experience is fast becoming the new brand. Sitecore and Ecosystm surveyed over 500 digital decision-makers across the Asia Pacific region to discover how organisations are evolving to meet the demands of the connected customer.

 

In his presentation, Ecosystm Principal Advisor, Tim Sheedy, will discuss the results of the study and help you understand:

  • What are the factors that will drive a great digital experience?

  • What is the maturity of businesses in ASEAN regarding the digital experience they offer customers and employees?

  • What steps should you take to improve the digital experience your own organisation offers?

 

Join this session for fact-based insights into the digital mindset of business leaders across the region.

12:10 - 12:40

Panel Discussion: Prioritising Digital Experiences

12:40 - 13:00

Tim Sheedy

Principal Advisor

Veronica Mikhail

Head of Marketing, APJ

Alison Sainsbury

Director for Value Engineering and Business Optimisation, Asia Pacific

Eric Orton

Executive Technology Director

Digital Experiences in Asia: What Do Consumers Expect?

Consumers in Asia are embracing the new digital reality. What are their expectations from brands and how will organisations need to rethink and rebuild their customer interactions?

 

Join this session to hear from leading industry analysts.

13:00 - 13:30

Wu Mengyi

Senior Manager

13:30 - 14:00

Innovations Shaping Digital Experiences: How is Sitecore Helping Brands Create and Deliver Meaningful Experiences?

2020 is poised to be the year of digital innovation.

Join this session to hear about how Sitecore is innovating to help organisations engage the customer with the right experiences at the right place and at the right time.

Nikolaj Hendel

Head of Pre-Sales, APJ

Marketing Track

Technical Track

Powering Brand Experiences through Technology

We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touchpoints; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.

 

In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.

14:00 - 14:35

Jonathan Cummings

President, Greater China

How Conversational AI Solves Customer Experience Innovation Challenges

Join this session for a look at the capabilities of Conversational AI, the new possibilities it opens up for CX, the operational and business problems it helps solve, and some of the results companies are starting to see.

14:00 - 14:35

Bora Wiemann

Regional Manager APAC

14:35 - 15:10

How Content Shapes Brand Experiences

Research shows that content directly impacts the way customers feel about a brand.

• 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...

• 44% of people would recommend a product or brand to others based on emotional criteria

• 62% of consumers feel they have a relationship with a brand

 

How can brands stay “human” as businesses pivot to be digital-first and what role does content play?

Daniel Hochuli

Regional Content Solutions Manager, Asia Pacific & China

14:35 - 15:10

Reimagine Customer Experience

With a renewed focus on digital transformation this year, businesses are re-evaluating how they are delivering digital customer experiences.It is clear that businesses who have built a strong digital foundation are in a better position to weather change. In 2020, we’ve seen a few years of digital investment in a few months and we continue to see the impact today. Agility built on a solid tech foundation is the name of the game. By unlocking data insights and enabling intelligent customer experiences, business across the world are dealing with complexities associated with the need for transformational change.

 

In this session, we will talk about how you can use Cloud and AI technology to reimagine how you know your customers, empower your employees, optimiseyour operations, and create a new world of innovative products and services.

Pratima Amonkar

APAC Head, Solution Cloud Partners

15:10 - 15:35

Fireside Chat with Aditya Birla Capital

Join this session to hear from Mukesh Malik, COO of Aditya Birla Capital about the role of digitisation and personalisation in delivering an omnichannel experience in the insurance sector.

 

Session highlights:

  • How the pandemic has accelerated digital acceleration in the insurance sector

  • Changes in customer expectations and customer journey

  • The role of personalisation in delivering meaningful digital experiences

Mukesh Malik

Chief Operating Officer

Nick Boyle

VP Asia

15:35 - 15:55

Fireside Chat with Hong Kong Institute of Certified Public Accountants

Join this session to hear from Aaron Pang, Head of Digital Transformation, Hong Kong Institute of Certified Public Accountants (HKICPA) on how they partnered with Sitecore to create unique experiences for their diverse audience – students, corporate practices, certified members and the public – that led to an increase in conversions.

 

Session highlights:

  • Implementing personalised user experiences and content for different users

  • Updating the brand image by delivering a better user experience

  • Consolidating multiple websites for better omnichannel communication

Aaron Pang

Head of Digital Transformation

Nick Boyle

VP Asia

15:55 - 16:15

Fireside Chat with Far East Organization

Join this session to hear from Ng Yee Pern, Head of Business Solutions, Far East Organization, on how the largest private property developer in Singapore, has leveraged digital technology to stay resilient in the face of market fluctuations.

 

Session highlights:

  • Importance of marrying infrastructure with digital marketing

  • Using a data-centric solution like Sitecore for a complete picture of customer interactions

  • Building an efficient implementation team

Ng Yee Pern

Head of Business Solutions

Aaron Cher

Customer Success Manager

16:15 - 16:30

Closing Keynote

Nick Boyle

VP Asia

End of Conference

 

Speakers

Mukesh Malik

Chief Operating Officer, Aditya Birla Capital

Aaron Pang

Head of Digital Transformation, Hong Kong ICPA

Ng Yee Pern

Head of Business Solutions, Far East Organization

Wu Mengyi

Senior Manager, Bain & Company

Daniel Hochuli

Regional Content Solutions Manager, Asia Pacific & China, LinkedIn

Pratima Amonkar

APAC Head, Cloud Solution Partners, Microsoft

Tim Sheedy

Principal Advisor, Ecosystm

Eric Orton

Executive Technology Director, AKQA

Jonathan Cummings

President, Greater China, Landor & FITCH

Bora Wiemann

Regional Manager APAC, Cognigy

Nick Boyle

VP Asia, Sitecore

Veronica Mikhail

Head of Marketing, APJ, Sitecore

Alison Sainsbury

Director for Value Engineering and Business Optimisation, Asia Pacific, Sitecore

Nikolaj Hendel

Head of Pre-Sales, APJ, Sitecore

Upali Dasgupta

Marketing Director, Asia, Sitecore

Chetna Bastani

Head of Alliance, Asia, Sitecore

Aaron Cher

Customer Success Manager, Sitecore

 

Questions? Please reach out to: The MarTech Summit Team lwarder@themartechsummit.com