DX Asia 2020

Shaping Meaningful Digital Experiences in Asia

Virtual Conference | #DXAsia | 8th October 2020, 12 pm - 4.20 pm (SGT)

Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.


Sitecore DX Asia offers marketing, digital and technology leaders the opportunity to gain new insights into shifting digital trends and how brands win a larger share of mind and wallet by creating meaningful customer experiences.

Key Themes

Digital experiences in Asia: What customers expect and how brands are responding

Innovations shaping digital experiences

Success strategies for 2020

Marketing Track

Expert advice on how marketing teams can shape digital experiences

Technical Track

Expert advice on how technical teams can shape digital experiences

Parallel Tracks


8th October 2020, 12 pm - 4.30 pm (SGT)


12:00 - 12:10

Nick Boyle

VP Asia

Tim Sheedy

Principal Advisor

Opening Keynote: Prioritising Digital Experiences

The recent pandemic is drastically changing customer behaviour and brands are having to provide engaging and empathetic omnichannel customer experiences to drive brand affinity, increase sales, and build loyalty. The digital experience is fast becoming the new brand. Sitecore and Ecosystm surveyed over 500 digital decision-makers across the Asia Pacific region to discover how organisations are evolving to meet the demands of the connected customer.


In his presentation, Ecosystm Principal Advisor, Tim Sheedy, will discuss the results of the study and help you understand:

  • What are the factors that will drive a great digital experience?

  • What is the maturity of businesses in ASEAN regarding the digital experience they offer customers and employees?

  • What steps should you take to improve the digital experience your own organisation offers?


Join this session for fact-based insights into the digital mindset of business leaders across the region.

12:10 - 12:40

Panel Discussion: Prioritising Digital Experiences

12:40 - 13:00

Tim Sheedy

Principal Advisor

Upali Dasgupta

Marketing Director, Asia

Alison Sainsbury

Director for Value Engineering and Business Optimisation, Asia Pacific

Eric Orton

Executive Technology Director

Digital Consumers of Tomorrow, Here Today

The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one. Consumers in Asia are embracing the new digital reality. What are the digital consumer trends shaping the next normal, and what are the implications for businesses?

13:00 - 13:30

Wu Mengyi

Senior Manager

13:30 - 14:00

Innovations Shaping Digital Experiences: How is Sitecore Helping Brands Create and Deliver Meaningful Experiences?

2020 is poised to be the year of digital innovation.

Join this session to hear about how Sitecore is innovating to help organisations engage the customer with the right experiences at the right place and at the right time.

Nikolaj Hendel

Head of Pre-Sales, APJ

Marketing Track

Technical Track

Powering Brand Experiences through Technology

We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touchpoints; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.


In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.

14:00 - 14:35

Jonathan Cummings

President, Greater China

How Conversational AI Solves Customer Experience Innovation Challenges

Join this session for a look at the capabilities of Conversational AI, the new possibilities it opens up for CX, the operational and business problems it helps solve, and some of the results companies are starting to see.

14:00 - 14:35

Bora Wiemann

Regional Manager APAC

14:35 - 15:10

How Content Shapes Brand Experiences

Research shows that content directly impacts the way customers feel about a brand.

• 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...

• 44% of people would recommend a product or brand to others based on emotional criteria

• 62% of consumers feel they have a relationship with a brand


How can brands stay “human” as businesses pivot to be digital-first and what role does content play?

Daniel Hochuli

Regional Content Solutions Manager, Asia Pacific & China

14:35 - 15:10

Reimagine Customer Experience

With a renewed focus on digital transformation this year, businesses are re-evaluating how they are delivering digital customer experiences.It is clear that businesses who have built a strong digital foundation are in a better position to weather change. In 2020, we’ve seen a few years of digital investment in a few months and we continue to see the impact today. Agility built on a solid tech foundation is the name of the game. By unlocking data insights and enabling intelligent customer experiences, business across the world are dealing with complexities associated with the need for transformational change.


In this session, we will talk about how you can use Cloud and AI technology to reimagine how you know your customers, empower your employees, optimise your operations, and create a new world of innovative products and services.

Pratima Amonkar

Area Head, Cloud Solution Partners, APAC

15:10 - 15:35

Fireside Chat with Aditya Birla Capital

Join this session to hear from Mukesh Malik, COO of Aditya Birla Capital about the role of digitisation and personalisation in delivering an omnichannel experience in the insurance sector.


Session highlights:

  • How the pandemic has accelerated digital acceleration in the insurance sector

  • Changes in customer expectations and customer journey

  • The role of personalisation in delivering meaningful digital experiences

Mukesh Malik

Chief Operating Officer

Nick Boyle

VP Asia

15:35 - 15:55

Fireside Chat with Hong Kong Institute of Certified Public Accountants

Join this session to hear from Aaron Pang, Head of Digital Transformation, Hong Kong Institute of Certified Public Accountants (HKICPA) on how they partnered with Sitecore to create unique experiences for their diverse audience – students, corporate practices, certified members and the public – that led to an increase in conversions.


Session highlights:

  • Implementing personalised user experiences and content for different users

  • Updating the brand image by delivering a better user experience

  • Consolidating multiple websites for better omnichannel communication

Aaron Pang

Head of Digital Transformation

Nick Boyle

VP Asia

15:55 - 16:15

Fireside Chat with Far East Organization

Join this session to hear from Ng Yee Pern, Head of Business Solutions, Far East Organization, on how the largest private property developer in Singapore, has leveraged digital technology to stay resilient in the face of market fluctuations.


Session highlights:

  • Importance of marrying infrastructure with digital marketing

  • Using a data-centric solution like Sitecore for a complete picture of customer interactions

  • Building an efficient implementation team

Ng Yee Pern

Head of Business Solutions

Aaron Cher

Customer Success Manager

16:15 - 16:30

Closing Keynote

Nick Boyle

VP Asia

End of Conference



Mukesh Malik

Chief Operating Officer, Aditya Birla Capital

Mukesh Malik joined the Aditya Birla Group in July 2016. In his role as the Chief Operating Officer, ABCL, Mukesh is responsible for setting vision, strategy, policy formation and execution for Information Technology & Operations to enable future growth. He partners all our businesses / functions to bring in new technologies & operating platforms, build digital assets and leverage these for business growth. He also leads Quality & Business Excellence across Service, Sales and Operations.

Aaron Pang

Head of Digital Transformation, Hong Kong ICPA

Aaron is an avid problem solver who specialises in helping organisations identify opportunities by integrating tech in sales and marketing, human capital and operation. A seasoned professional with comprehensive implementation experience leading high performing teams in formulating digital strategy, driving change, delivering innovative initiatives, scaling growth and increasing efficiency. In his role at HKICPA, he created the three-year roadmap with C-suite and secured the investment from Council, selected and recruited talents, oversaw the program implementation and integrated digital competencies and talents across the organisation.

Ng Yee Pern

Head of Business Solutions, Far East Organization

Yee Pern is the Head of Business Solutions at Far East Organization, the largest private property developer in Singapore. He oversees a team of motivated project managers, solution architects and software developers to deliver innovative business solutions across the group, spanning from property sales & leasing, retail, hospitality, food & beverages businesses to corporate support functions.

Wu Mengyi

Senior Manager, Bain & Company

Mengyi Wu is a Senior Manager based in Bain & Company’s Singapore office. She specializes in digital transformation, brand strategy and marketing, focusing on the Consumer Products and Retail practices. 


Recently, she drove the firm’s collaboration with Facebook Southeast Asia on Digital Consumers of Tomorrow, Here Today and our work on the Future of Consumption in Fast-Growth Consumer Markets: ASEAN 2030, developed in collaboration with the World Economic Forum.


Mengyi is a Chartered Engineer and holds an MBA from INSEAD.

Daniel Hochuli

Regional Content Solutions Manager, Asia Pacific & China, LinkedIn

Daniel leads LinkedIn’s LMS Content Solutions team across APAC and China. He is currently an active committee lead for the IAB in South-East Asia and board member of the Asian Content Marketing Association (ACMA). His role at LinkedIn is to drive the education, consultancy, evangelism and execution of content and marketing tactics to LinkedIn’s premier customers across the region.

Pratima Amonkar

Area Head, Cloud Solution Partners, APAC, Microsoft

As the APAC Lead for the cloud partner business, with the Sales and Marketing Organization, Pratima spearheads the work Microsoft does to empower customers of all sizes to digitally transform their businesses with solution partners.


She leads the strategy, planning and execution of the Independent Software Vendor (ISV) business for APAC. Her cross-functional, multi-country team of technologists, business and partner development experts provide technical and industry expertise to solution vendor companies.

Tim Sheedy

Principal Advisor, Ecosystm

Tim brings more than 20 years of experience in designing and implementing Cloud, AI, CX and Automation strategies to the Ecosystm network, to support businesses in their IT decisions. In his previous role, Tim spent 12 years at Forrester Research, most recently as a Principal Analyst, helping IT leaders improve their digital capabilities. Prior to this, he was Research Director for IT Solutions at IDC in Australia, where he assisted IT vendors in designing solutions to better fit market requirements and IT buyers in improving the effectiveness of their IT functions.

Eric Orton

Executive Technology Director, AKQA

Eric leads AKQA’s diverse suite of technology practices. Over the past 10 years, Eric has been the trusted advisor to AKQA clients including Bunnings, NAB, Bridgestone, Coles and Foodstuffs New Zealand. Eric specialises in Experience Led Transformations, marrying the right technology, team and governance approaches to create business value generating experiences and move businesses forward.

Jonathan Cummings

President, Greater China, Landor & FITCH

Jonathan leads Landor & FITCH (a WPP company) across Greater China, a rapidly growing region within the world’s largest brand consultancy network. Landor and FITCH is widely acknowledged as the leading brand consultancies in the region. FITCH Hong Kong, which Jonathan founded in 2009, enjoys a particularly strong reputation for developing ground-breaking technology-enabled brand experiences. FITCH HK won Brand Consultancy of the Year awards in 2014, 15 and 16, delivering innovative work for clients including Swire Properties, SingTel, Nord Anglia Education, Hasbro, Chow Tai Fook and Bulgari. 

Bora Wiemann

Regional Manager APAC, Cognigy

Bora Wiemann is the Regional Manager for APAC at Cognigy, working on two of his greatest passions: Bringing business & technology together and leveraging his experience in UX and innovation to create new opportunities. He has worked for over 20 years in the IT industry in Enterprise Information Management looking to make information more accessible to the user.

10 years ago, he started focusing on the Conversational AI and chatbot space and is excited about how the technology allows to faster access information and automate tasks in a new and easy to use way. 

Nick Boyle

VP Asia, Sitecore

Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy.

Alison Sainsbury

Director for Value Engineering and Business Optimisation, Asia Pacific, Sitecore

With over 20 years’ experience in digital, Alison Sainsbury joined Sitecore in 2018 after 15 years' experience in digital transformation on the customer side. Since that time, Alison has worked with customers and partners across the region to help achieve remarkable results from Sitecore's optimisation capabilities. Alison is a passionate digital marketer with a focus on finding practical, achievable digital optimisation tactics which deliver value to a business, and she believes strongly in enabling others to achieve by transferring knowledge and skills.

Nikolaj Hendel

Head of Pre-Sales, APJ, Sitecore

With over ten years pre-sales experience across agency and vendor roles, Nik’s focus is on end-to-end value selling to ensure that product and customer expectations are aligned. He has a technical and solution delivery background covering digital health information services, enterprise WCMS and e-commerce platform implementations.

Upali Dasgupta

Marketing Director, Asia, Sitecore

Upali Dasgupta is the regional marketing director for Sitecore in Asia. She leads the regional marketing strategy, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products. She has over 14 years of experience across brand, product and field marketing in the technology and telecom verticals.

Chetna Bastani

Head of Alliance, Asia, Sitecore

Chetna currently leads partnerships and alliances at Sitecore for Asia. Her career spans across various roles in sales, sales management, channels and alliances as well as leading business units focussed on specialist services across Asia Pacific. She has in-depth experience in cloud, enterprise and digital applications as well as IT outsourcing. She has lived across the region - previously based in Sydney and currently residing in Singapore for the past 10 years.

Aaron Cher

Customer Success Manager, Sitecore

With over 15 years managing and driving digital transformation programs in both customer and agency environments, Aaron is fronting Sitecore Customer Success for Asia and helps our customers gain better leverage across their digital investments.


Questions? Please reach out to: The MarTech Summit Team