Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.
Sitecore DX Asia offers marketing, digital and technology leaders the opportunity to gain new insights into shifting digital trends and how brands win a larger share of mind and wallet by creating meaningful customer experiences.
Digital experiences in Asia: What customers expect and how brands are responding
Innovations shaping digital experiences
Success strategies for 2020
Expert advice on how marketing teams can shape digital experiences
Expert advice on how technical teams can shape digital experiences
8th October 2020, 12 pm - 4.30 pm (SGT)
12:00 - 12:10
Opening Keynote: Prioritising Digital Experiences
The recent pandemic is drastically changing customer behaviour and brands are having to provide engaging and empathetic omnichannel customer experiences to drive brand affinity, increase sales, and build loyalty. The digital experience is fast becoming the new brand. Sitecore and Ecosystm surveyed over 500 digital decision-makers across the Asia Pacific region to discover how organisations are evolving to meet the demands of the connected customer.
In his presentation, Ecosystm Principal Advisor, Tim Sheedy, will discuss the results of the study and help you understand:
What are the factors that will drive a great digital experience?
What is the maturity of businesses in ASEAN regarding the digital experience they offer customers and employees?
What steps should you take to improve the digital experience your own organisation offers?
Join this session for fact-based insights into the digital mindset of business leaders across the region.
12:10 - 12:40
Panel Discussion: Prioritising Digital Experiences
12:40 - 13:00
Marketing Director, Asia
Director for Value Engineering and Business Optimisation, Asia Pacific
Executive Technology Director
Digital Consumers of Tomorrow, Here Today
The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one. Consumers in Asia are embracing the new digital reality. What are the digital consumer trends shaping the next normal, and what are the implications for businesses?
13:00 - 13:30
13:30 - 14:00
Innovations Shaping Digital Experiences: How is Sitecore Helping Brands Create and Deliver Meaningful Experiences?
2020 is poised to be the year of digital innovation.
Join this session to hear about how Sitecore is innovating to help organisations engage the customer with the right experiences at the right place and at the right time.
Head of Pre-Sales, APJ
Powering Brand Experiences through Technology
We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touchpoints; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.
In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.
14:00 - 14:35
President, Greater China
How Conversational AI Solves Customer Experience Innovation Challenges
Join this session for a look at the capabilities of Conversational AI, the new possibilities it opens up for CX, the operational and business problems it helps solve, and some of the results companies are starting to see.
14:00 - 14:35
Regional Manager APAC
14:35 - 15:10
How Content Shapes Brand Experiences
Research shows that content directly impacts the way customers feel about a brand.
• 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...
• 44% of people would recommend a product or brand to others based on emotional criteria
• 62% of consumers feel they have a relationship with a brand
How can brands stay “human” as businesses pivot to be digital-first and what role does content play?
Regional Content Solutions Manager, Asia Pacific & China
14:35 - 15:10
Reimagine Customer Experience
With a renewed focus on digital transformation this year, businesses are re-evaluating how they are delivering digital customer experiences.It is clear that businesses who have built a strong digital foundation are in a better position to weather change. In 2020, we’ve seen a few years of digital investment in a few months and we continue to see the impact today. Agility built on a solid tech foundation is the name of the game. By unlocking data insights and enabling intelligent customer experiences, business across the world are dealing with complexities associated with the need for transformational change.
In this session, we will talk about how you can use Cloud and AI technology to reimagine how you know your customers, empower your employees, optimise your operations, and create a new world of innovative products and services.
Area Head, Cloud Solution Partners, APAC
15:10 - 15:35
Fireside Chat with Aditya Birla Capital
Join this session to hear from Mukesh Malik, COO of Aditya Birla Capital about the role of digitisation and personalisation in delivering an omnichannel experience in the insurance sector.
How the pandemic has accelerated digital acceleration in the insurance sector
Changes in customer expectations and customer journey
The role of personalisation in delivering meaningful digital experiences
Chief Operating Officer
15:35 - 15:55
Fireside Chat with Hong Kong Institute of Certified Public Accountants
Join this session to hear from Aaron Pang, Head of Digital Transformation, Hong Kong Institute of Certified Public Accountants (HKICPA) on how they partnered with Sitecore to create unique experiences for their diverse audience – students, corporate practices, certified members and the public – that led to an increase in conversions.
Implementing personalised user experiences and content for different users
Updating the brand image by delivering a better user experience
Consolidating multiple websites for better omnichannel communication
Head of Digital Transformation
15:55 - 16:15
Fireside Chat with Far East Organization
Join this session to hear from Ng Yee Pern, Head of Business Solutions, Far East Organization, on how the largest private property developer in Singapore, has leveraged digital technology to stay resilient in the face of market fluctuations.
Importance of marrying infrastructure with digital marketing
Using a data-centric solution like Sitecore for a complete picture of customer interactions
Building an efficient implementation team
Ng Yee Pern
Head of Business Solutions
Customer Success Manager
16:15 - 16:30