Exclusive Workshop

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting


Day 2, 9th June 11:00 - 12:00

Digital Future: How to Create a Plan to Drive Business with AI


About the Workshop:


AI can be a great tool for facilitating personalization, and identifying patterns in user journeys, but your business will only benefit once you have a clear plan for how you’re going to drive business value through the application of AI. 


This session is a hands-on workshop to help digital marketers explore a digital vision and the potential connected customer experience journey enabled by Sitecore Experience Platform’s digital experience and marketing capabilities as well as related digital marketing best practices.

About the Speaker:

With over 20 years’ experience in digital, Alison Sainsbury joined Sitecore in 2018 after 15 years' experience in digital transformation on the customer side. Since that time, Alison has worked with customers and partners across the region to help achieve remarkable results from Sitecore's optimisation capabilities. Alison is a passionate digital marketer with a focus on finding practical, achievable digital optimisation tactics which deliver value to a business, and she believes strongly in enabling others to achieve by transferring knowledge and skills.