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Data-Driven Advertising| 25 May 2021 | Live | #VirtualMarTech
*Running time: 1:00 pm - 1:45 pm Hong Kong Standard Time (GMT+8)*
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Fireside Chat | The Time to Change is Now — Prepare for Advertising in a Cookie-Less World

Over the past decade, the rise of data-driven advertising has allowed marketers to reach consumers with more relevant display, digital audio, and Connected TV ads. But matching identities across devices still remains a challenge. That’s because the growing list of devices simply weren’t engineered to share a single universal identifier.

With new consumer privacy regulations on the rise — and third-party cookies dying out — brand marketers today have a unique opportunity to deploy new strategies to engage with customers. In this webinar, you’ll hear from digital marketing experts and gain insight in how to navigate and succeed in a cookie-less world.

13:00 - 13:45

Tim Hung is Brand Director and Head of Media for Hong Kong and Taiwan at Proctor and Gamble. He leads the region’s overall media strategy and innovation. He is also responsible for developing the firm’s data strategy and execution through building P&G’s capability and partnerships.  

 

Tim held various positions in brand management including Hong Kong’s largest haircare brand - Vidal Sassoon, Aussie, as well as healthcare products. He started his career at P&G as a Financial Analyst for EMEA markets. 

 

He is a graduate of the Hong Kong University of Science and Technology and the London School of Economics. 

Tim Hung

Brand Director, Head of Media, Hong Kong & Taiwan

Proctor & Gamble

Chris Ngan serves as General Manager of Hong Kong at The Trade Desk, where he oversees the business in the Hong Kong and Taiwan markets. Prior to this role, Chris headed up The Trade Desk’s data partnerships in North Asia, where he was responsible for building relationships with leading audience, cross-device, measurement, and Connected TV partners in China, Hong Kong, Taiwan, Japan, and Korea. 

Chris began his tenure at The Trade Desk as Head of Sales, Greater China at the end of 2016. Throughout his years on the Business Development and Data Partnerships teams, he has built strong relationships with senior leadership in agencies and partners across Hong Kong and Taiwan, and has acquired a deep understanding of clients’ needs around programmatic advertising. 

Before joining The Trade Desk, Chris spent more than 10 years in digital advertising and marketing, and has held senior positions at various companies, including Yahoo! and Oracle. Chris received his BBA from the Hong Kong University of Science and Technology, and holds an MBA from the University of Northern Iowa.

Chris Ngan

General Manager, Hong Kong & Taiwan

The Trade Desk

the Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today. 

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