Image by Syarafina Yusof
Live Customer Experience | 25 May 2021 | Live | #VirtualMarTech
*Running time: 1:45 pm - 3:15 pm Hong Kong Time (GMT+8)*
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AGENDA
*Running time: 1:45 pm - 3:15 pm Hong Kong Time (GMT+8)*

13:40 - 13:45

Chairperson Introduction

The MarTech Summit Team 

14:15 - 14:40

Fireside Chat | How to Adopt Video Services to Transform Customer Experience & Engagement in Marketing

Under the COVID-19 Pandemic, consumers started preferring ‘zero-contact shopping’ through digital for safety concerns, and it accelerated the industry’s adoption of digital channels. And we are witnessing that mobile-based media consumption is soaring among ‘Millennials & Gen Z’. Both these pandemic and customer drivers make the video a new normal for businesses.

In this session, MegazoneCloud, an AWS premier partner with proven media and cloud expertise introduces real cases of companies leveraging video.

Willy Cho

Co-CEO

Megazone Cloud

14:40 - 15:10

13:45 - 14:15

Fireside Chat | Utilising Live Chat to Improve Customer Satisfaction, Conversion Rates, and Brand Loyalty

  • Integrating existing CRMs with live chat platforms to gain insight into customer behaviour and pain points

  • Humanising live interactions through personalisation and brand alignment for optimal customer experience

  • Maximising live chat’s potential for upselling and incentivising across the entire customer journey

Joe Peng

Chief Digital Officer, APAC

BCW

Elizabeth Henderson

Head of Regional PR and Marketing, Asia Pacific

Savills Management Service

Fireside Chat | How Cloud Optimised Technologies Enable Seamless Customer Experience that Standout

  • What are the key pillars and best practices companies should consider to being a customer-centric digital first company

  • How can organisations connect the dots between O2O to create holistic experiences

  • How can organisation best prepare for the future in terms of digital experience

  • How can/has the cloud enabled organisation to create better digital customer experience

Adrian M Odgers

Head Global Digital Experience Studio

Fidelity International

Speaker

To Be Confirmed Soon

 
the Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today. 

Speakers

Please contact Lin at lduan@themartechsummit.com for details.

Willy Cho

Co-CEO

Megazone Cloud

Adrian M Odgers

Head Global Digital Experience Studio

Fidelity International

Joe Peng

Chief Digital Officer, APAC

BCW (Burson Cohn & Wolfe)

Elizabeth Henderson

Head of Regional PR & Marketing, Asia Pacific

Savills Management Services

 
 
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