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Live CX | 25 May 2021 | Live Stream| #VirtualMarTech
*Running time: 1:45 pm - 3:15 pm Hong Kong Time (GMT+8)*
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Preview AGENDA
*Running time: 1:00 pm - 3:15 pm Hong Kong Time (GMT+8)*

13:40 - 13:45

Chairperson Introduction

The MarTech Summit Team 

14:15 - 14:40

Fireside Chat | How to Adopt Video Services to Transform Customer Experience & Engagement in Marketing

Under the COVID-19 Pandemic, consumers started preferring ‘zero-contact shopping’ through digital for safety concerns, and it accelerated the industry’s adoption of digital channels. And we are witnessing that mobile-based media consumption is soaring among ‘Millennials & Gen Z’. Both these pandemic and customer drivers make the video a new normal for businesses.

In this session, MegazoneCloud, an AWS premier partner with proven media and cloud expertise introduces real cases of companies leveraging video.

Willy Cho

Co-CEO

Megazone Cloud

15:10 - 15:15

Chairperson Closing

The MarTech Summit Team 

14:40 - 15:10

13:45 - 14:15

Fireside Chat | Utilising Live Chat to Improve Customer Satisfaction, Conversion Rates, and Brand Loyalty

  • Integrating existing CRMs with live chat platforms to gain insight into customer behaviour and pain points

  • Humanising live interactions through personalisation and brand alignment for optimal customer experience

  • Maximising live chat’s potential for upselling and incentivising across the entire customer journey

Speaker

To Be Confirmed Soon

Speaker

To Be Confirmed Soon

Fireside Chat | How Cloud Optimised Technologies Enable Seamless Customer Experience that Standout

  • Path to being a customer-centric digital first company

  • Connecting the dots between O2O for a holistic brand experience

  • Navigating the future potential of digital experiences

Speaker

To Be Confirmed Soon

Speaker

To Be Confirmed Soon

 
the Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today. 

First up, the focus is on the vibrant city of Hong Kong as a centre of global innovation. Hear from experts as they share the latest insights, trends, and challenges in marketing technology through case-study driven conversations highlighting the Hong Kong market. If you've ever wondered how data management, demand generation, real-time optimisations, APIs, and cloud technology impact real-life marketing strategies in Asia’s World City, this is the event for you. 

Speakers

Please contact Lin at lduan@themartechsummit.com for details.

Willy Cho

Co-CEO

Megazone Cloud

 
 
Supporting Partners

Please contact Elaine at eli@themartechsummit.com for sponsorship opportunities.

BEETC

a BEETc. event

Sponsorship Opportunities: eli@theMartechSummit.com
Delegate Registration: lwarder@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

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