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Maximise Buyer Engagement | #VirtualMarTech
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5 Proven Strategies to Maximise B2B Buyer Engagement for Revenue Success 

We are now living and working in a digital-first experience economy. With prospective customers overwhelmed by more digital content and virtual interactions than ever before, how do we cut through the noise to stand out and win new business?


In this session, two Asia Pacific marketing leaders share insights and proven strategies to maximise B2B buyer engagement for revenue generation. Join Tim Johnston, Senior Marketing Director APJ of ON24 and Iris Chan, Marketing Director APJ of Seismic to learn about:


  • How you can transform B2B audience experiences to make them authentically human

  • Innovative digital storytelling strategies to captivate audiences, differentiate buyer experiences and increase conversion

  • How to unlock new insights that enable your sales teams to accelerate deals

On-Demand Session Available

Iris Chan leads the regional marketing strategy and function for Asia Pacific and Japan at Seismic. With over 20 years’ experience in the B2B technology industry, Iris’ past marketing and sales enablement leadership roles include: CMO of sales acceleration SaaS startup FusionGrove, Head of Marketing at IBM Digital Business Group and Head of Sales Enablement for Asia Pacific at Cisco. In 2021, Iris was nominated in the Australia CMO Power list and named a finalist in the B&T Australia Women Leading Tech awards. She holds a Bachelor of Arts degree in Mass Communications from National University of Singapore.

Iris Chan

Marketing Director, Asia Pacific and Japan


Tim Johnston is the Senior Marketing Director for ON24, a platform that has been a force behind the "always-on" marketing economy. He is responsible for demand generation across Asia Pacific and Japan. Johnston's career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.

Tim Johnston

Senior Marketing Director, APJ


the Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today. 

Supporting Partners

Please contact Elaine at for sponsorship opportunities.