5 Proven Strategies to Maximise B2B Buyer Engagement for Revenue Success
We are now living and working in a digital-first experience economy. With prospective customers overwhelmed by more digital content and virtual interactions than ever before, how do we cut through the noise to stand out and win new business?
In this session, two Asia Pacific marketing leaders share insights and proven strategies to maximise B2B buyer engagement for revenue generation. Join Tim Johnston, Senior Marketing Director APJ of ON24 and Iris Chan, Marketing Director APJ of Seismic to learn about:
How you can transform B2B audience experiences to make them authentically human
Innovative digital storytelling strategies to captivate audiences, differentiate buyer experiences and increase conversion
How to unlock new insights that enable your sales teams to accelerate deals
On-Demand Session Available
Iris Chan leads the regional marketing strategy and function for Asia Pacific and Japan at Seismic. With over 20 years’ experience in the B2B technology industry, Iris’ past marketing and sales enablement leadership roles include: CMO of sales acceleration SaaS startup FusionGrove, Head of Marketing at IBM Digital Business Group and Head of Sales Enablement for Asia Pacific at Cisco. In 2021, Iris was nominated in the Australia CMO Power list and named a finalist in the B&T Australia Women Leading Tech awards. She holds a Bachelor of Arts degree in Mass Communications from National University of Singapore.
Marketing Director, Asia Pacific and Japan
Tim Johnston is the Senior Marketing Director for ON24, a platform that has been a force behind the "always-on" marketing economy. He is responsible for demand generation across Asia Pacific and Japan. Johnston's career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.
Senior Marketing Director, APJ
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