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Pipeline Generation | On-Demand | #VirtualMarTech
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How to Convert Webinar Leads into Customers

Effective webinars don’t just generate leads, they engage buyers and accelerate their journey towards a purchase decision. Attend “How to Convert Webinar Leads into Customers” and learn strategies and best practices from marketing and sales experts on how to optimise webinars to turn audience engagement into the actionable data needed to turn those names…into customers.


In this interactive session, you will learn:


  • How to optimise webinar consoles to drive key conversions

  • How to turn audience engagement into actionable data

  • Tips for integrating data into Marketing automation and CRM systems

  • How to work with sales teams to increase lead conversion


Simply generating leads is not enough.

This is your chance to transform your webinar programs into pipeline machines. Catch up on-demand now.

Dylan Verrier is the Sales Development Manager (APJ) at ON24, a rocket ship of a digital experience platform.

He is a self-proclaimed “food-coma enthusiast” with a passion for business development. Dylan has run and lead sales teams across pharmaceutical, higher-ed, medical devices and 3 start-ups before joining ON24.

Using everyone’s favourite influencing technique, reverse psychology, his thoughts on shaping effective sales teams looks like this:

  • Marketing and Sales should NEVER collaborate – gross!

  • ONLY rely on your gut, NEVER data

  • NEVER advise or up-skill your prospects, ONLY plug features

To chat all things growth, development and new approaches to marketing and sales, say hello!

Dylan Verrier

Sales Development Manager, APJ


Tim Johnston is the Marketing Director for ON24, a platform that has been a force behind the "always-on" marketing economy. He is responsible for demand generation across Asia Pacific and Japan. Johnston's career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.

Tim Johnston

Marketing Director, APJ


the Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.