MarTech in the Next Normal
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MarTech in the Next Normal: Customised, Connected & Cohered
#VirtualMarTech | 22 & 23 February, 2022 | Live Stream
*Running time: 12:00 p.m. - 16:45 p.m. Singapore Standard Time (GMT+8)*
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Hello World

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit with a focus on B2C & B2B two tracks, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Cookieless World, Gamification, Gen Z Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Sales Enablement, Precision Demand Marketing, Digital Acceleration & more.

Attendees

1000+

speakers

40+

Seniority

80%

days

2

tracks

2

sessions

16

Registration

Please email Christina at cng@themartechsummit.com for any enquiries

*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*

 
preview agenda

12:00 - 12:40   Chairperson Opening & Fireside Chat | [Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World

  • How to transofrm tracking and attribution with privacy-driven marketing strategies

  • How to generate meaningful insights and optimise customer experience from customer journey with 1st party data

12:40 - 13:25   Panel Discussion | [Gamification] Enhancing Customer Retention and Loyalty through interactivity and Gamification

  • How to engage customers and motivate them to want to come back

  • The effectiveness of gamified techniques in marketing strategy across channels

13:25 - 14:00   Fireside Chat | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

  • How to increase brand affinity with influencer engagement on different social media platforms, e.g. Youtube, Facebook, Instagram, TikTok

  • To undertsand the essence of authenticity and creativity from influencer marketing for Gen Z

14:00 - 14:45   Panel Discussion | [Customer Experience / Customer Data] How we Employed Customer Data Platform (CDP) to Optimise Customer Experience

  • How to gain customer insights and scale content automation through the deployment of CDP

  • How CDP has enabled the capturing of customer experience across multiple touch-points

14:45 - 15:20   Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

  • How UGC helps building customer trust and strength brand/customer relationships

  • The uniqueness of UGC to bosst authenticity and creditity of your content marketing strategies

15:20 - 15:55   Fireside Chat | [AI & Chatbot] How we Evolved AI & Chatbots to Effectively Gather Data & Insights throughout Customer Journey

  • How Chatbots help business to connect with customers and hence champion customer service

  • The intensification of use of AI & Chatbot to predict customer behaviour so as to optimise their experience

15:55 - 16:40   Panel Discussion | [Personalisation / Omni-Channel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

  • What technologies help to create personalised experience for customers from offline to online

  • How personalised touch imrpoves cusomter experience so as to benefit brand loyalty and drive revenue

16:40 - 16:45   Chairperson Closing & Day 2 Preview

 
Previous Speakers

We're currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.

Previous speakers include:

StashAway
Japan Airlines.jpg
meitu
Hilton.jpg
Treasure-data.jpg
TEC.jpg
Colgate-Palmolive.jpg
GoJek.png
Allianz.jpg
Woolies X.jpg
Indeed.jpg
DBS
Lenzing Group.jpg
Stratasys.jpg
Asana.jpg
Collinson.jpg
Wolters Kluwer.jpg
Minor Hotels smaller.jpg
Invest HK
Benoy.jpg
Schneider.jpg
Uber.jpg
Twitch.jpg
Pharmacare Laboratories.jpg
Great Eagle
Dash Hudson.jpg
StoreHub.jpg
Sodexo.jpg
Plaza Premium.jpg
Nova Entertainment.jpg
previous Sponsors

Please contact Elaine at eli@themartechsummit.com for sponsorship opportunities.

Service Now.jpg
TalkWalker.jpg
Netcore Cloud.jpg
Dash Hudson.jpg
HCL.jpg
Asana.jpg
Brightcove full.jpg
ON24.jpg
Treasure Data.jpg
Kaltura.jpg
Twilio_edited.jpg
Sitecore.jpg
Vidyard.jpg
ReBid.jpg
Salesforce.jpg