During uncertain times, marketers need to understand how to meet consumer demands as they are happening. They need to interpret gaps between expectations and perceptions in uncertain times in order to reach consumers.
In September this summit will demonstrate how to use the data you have access to, and make sure what you are doing reaches your customers' current needs and values.
This one-day conference brings together industry experts to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the field of data-driven marketing including data optimization, personalisation, data MarTech stacks, dynamic ads & strategies.
Join us to hear how your customers focus can be increased with a well thought out data strategy through data-driven marketing.
*Running time: 1pm - 6pm Singapore Standard Time (GMT+8)*
Check what will be covered during the sessions.
Please contact Luke at email@example.com to request agenda.
Advanced Tech & Data-Driven Marketing
Big Data & Data Science
Customer Demands: Expectation Vs. Perceptions
Data-Driven Marketing & Machine Learning
Personally Identifiable Information (PII)
Measuring Marketing Initiatives