Spaceship
Changing Mindset: Re-Emergence Post COVID-19
#VirtualMarTech | 8 December, 2020 | Live Stream
*Running time: 12.15 pm - 5.15 pm Singapore Standard Time (GMT+8)*
 
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Hello World

Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.

We will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?

Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.

800+

Attendees
fireside chats

6

speakers

2

20+

Panels

80%

Seniority
Lightning Talks

2

Registration

Please email Christina at cng@themartechsummit.com for any enquiries

Speakers

We're currently recruiting speakers! 

Please contact Ivy at i.gradon@beetc.io for details.

Nitin Sethi

VP, Digital

IndiGo Airlines

Seraphina Wong

Chief Marketing Officer

ASTRI

Sachin Bhatia

Chief Marketing Officer, Asia Pacific

Lenovo Data Centre Group

George Tan

Chief Marketing Officer

IBM ASEAN

Chelsea Perino

MD, Global Marketing & Communications

The Executive Centre

Parvathi Narayan

Regional VP, Asia Distribution

Prudential Financial

Donatas Grabliauskas

Marketing Director, Immunology (Japan)

Johnson & Johnson

Pinkky Bhatia

Head of Digital (Consumer)

Techtronic Industries

Nikola Sucevic

SVP, Chief Data Scientist

SmartFren Telecom

Shireesh Mishra

Regional Head, Business Analytics & Insights

Citi

Xiaofeng Wang

Senior Analyst

Forrester Research

Iris Chan

Chief Marketing Officer, APJ

Seismic

Dilip Mistry

Partner

McKinsey & Company

Shawn Roy

Consumer Insights Lead, SEAT

GSK

Juliana Chua

Director & Regional Head of Digital Transformation

Essilor

Thecla Teo

Marketing Director, Asia Pacific

Wood Mackenzie

​Vanessa Thompson

Senior Director, Product Marketing

Twilio

Clare Robson

Head of Marketing, South Asia

Telstra Enterprise

​Joseph Sullivan

Director, 360 Engagement Practice, APAC

Informatica

Ben Shapiro

Managing Director

Triggerfish

 
AGENDA
*Running time: 12.15 pm - 5.15 pm Singapore Standard Time (GMT+8)*

Explore Our Virtual Breakout Session:

12:00 - 17:30

This session gives you the opportunity to hear more in-depth discussions and interact with providers! You will be able to download free resources, ask questions, request a meeting & so much more!

12:20 - 12:30

Chairperson Introduction

The MarTech Summit Team

12:30 - 13:00

Fireside Chat | How Digital Transformation Drives Customer Engagement

- How to overcome data management issues and execute digital transformation that meets customer expectations

- Enabling technologies that fits your organisation’s strategy and goals, increasing social selling and digital storytelling

- Personalise customer experience, build CRM system to create seamless customer journey regardless of channel   

Pinkky Bhatia

Head of Digital (Consumer)

Techtronic Industries

Vanessa Thompson

Senior Director, Product Marketing

Twilio

13:00 - 13:30

Fireside Chat | Re-Thinking Content Marketing for B2B Organisations in the Post-Crisis Future

- Re-align and orchestrate your content strategy across the customer journey in the post-COVID world
- Is content still king? Meet the royal family for B2B buying in the virtualised experience economy
- Emerging trends in digital content experiences and personalisation: Captivate audiences, differentiate your brand and drive buyer action
- How to sustain relationships with customers virtually and create business value through digital storytelling
- Embracing a new approach to content analytics and campaign metrics
- Measuring Marketing contribution to revenue outcomes through content performance

Iris Chan

Chief Marketing Officer, APJ

Seismic

Clare Robson

Head of Marketing, South Asia

Telstra Enterprise

13:30 - 14:10

Panel Discussion | Design Customer-Centric Experience through Digital Transformation

- The concept of customer centrism, linking customer experience with business outcomes

- How to build and define a customer-centric mindset and strategy in the post-crisis world

- Integrating customer centric experience with customer success, maximising the product/service value from customer point of view, and increasing customer retention

Speaker

To be confirmed soon...

The MarTech Summit

Nitin Sethi

VP, Digital

IndiGo Airlines

Donatas Grabliauskas

Marketing Director, Immunology (Japan)

Johnson & Johnson

Parvathi Narayan

Regional VP, Asia Distribution

Prudential Financial

14:10 - 14:20

Lightning Talk | Unleashing Growth with MarTech

- COVID19 and key imperatives for a successful Modern Marketing Model
- Modern operating model to capture value from MarTech
- Organising framework to simplify the role MarTech for C Suite

Dilip Mistry

Partner

McKinsey & Company

14:20 - 14:50

Fireside Chat | Better Customer Experience with Data Analytics 

- The importance of advanced data-driven customer experience infrastructure helps companies deliver hyper-personalised experience and product to customers

- How to expand your data channels, and refine customer’s interests/needs through data analytics, in order to gain customer satisfaction in tandem 

- Customer-first, transforming data into the best business decision

Nikola Sucevic

SVP, Chief Data Scientist

SmartFren Telecom

Joseph Sullivan

Director, 360 Engagement Practice, APAC

Informatica

14:50 - 15:20

Fireside Chat | The Power of AI in the Post-COVID World

- How companies adapt trends through data analytics, machine learning and algorithms

- How AI can immensely empower the post-COVID world and maximising business outcomes

- How AI is changing consumption patterns and business models

George Tan

Chief Marketing Officer

IBM ASEAN

Shireesh Mishra

Regional Head, Business Analytics & Insights

Citi

15:20 - 15:30

Lightning Talk | Thrive or Bust - Marketing Opportunity for B2C Companies

- Balance safety and convenience to provide the best alternative experience

- Differentiate with ethical marketing to build long-term values

- Adopt granular consent to earn customers’ trust

Xiaofeng Wang

Senior Analyst

Forrester Research

15:30 - 16:10

Panel Discussion | How to Create Winning Post-COVID CX Strategy

- Transforming customer journey through data capturing & customer feedback, understand customer engagement level 

- Roll out a cogent strategic plan that addresses customer needs. The CX strategy must actualise the business strategy

- Understanding & accepting business transcendence as companies, blurring the lines between virtual & physical worlds

Thecla Teo

Marketing Director, APAC

Wood Mackenzie

Chelsea Perino

MD, Global Marketing & Communications

The Executive Centre

Shawn Roy

Consumer Insights Lead, SEAT

GSK

16:10 - 16:40

Fireside Chat | Optimising MarTech Stack to Improve Customer Digital Experience

- Improving customer data platform to optimise a better customer digital experience 

- Keeping consistency on digital platform, delivering an omni-channel experience

- Integrating MarTech in order to improve customer relationships and retention, gathering and evaluating customer feedbacks, improving user interface design

Juliana Chua

Director & Regional Head of Digital Transformation

Essilor

Ben Shapiro

Managing Director

Triggerfish

16:40 - 17:10

Fireside Chat | Future of MarTech - Unleash the Power of Innovation

- Revolutionary MarTech? Smart devices are everywhere, how to capture your true customer?

- Personalised notification & personal conversational chatbot? Emerging technologies that will impact the future of CX 

- Plan, people, process and platform approaches, design thinking mindset 

Sachin Bhatia

Chief Marketing Officer, Asia Pacific

Lenovo Data Centre Group

Seraphina Wong

Chief Marketing Officer

ASTRI

17:10 - 17:15

Chairperson Closing | What the Future Holds for All of Us in the Digital World

End of Summit

 
Image by Alek Kalinowski
Sponsors

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Summit sponsors include:

 
BEETC

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