Hello World
Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
800+
Attendees
fireside chats
6
speakers
2
20+
Panels
80%
Seniority
Lightning Talks
2
Speakers
We're currently recruiting speakers!
Please contact Ivy at i.gradon@beetc.io for details.
Nitin Sethi
VP, Digital
IndiGo Airlines
Seraphina Wong
Chief Marketing Officer
ASTRI
Sachin Bhatia
Chief Marketing Officer, Asia Pacific
Lenovo Data Centre Group
George Tan
Chief Marketing Officer
IBM ASEAN
Chelsea Perino
MD, Global Marketing & Communications
The Executive Centre
Parvathi Narayan
Regional VP, Asia Distribution
Prudential Financial
Donatas Grabliauskas
Marketing Director, Immunology (Japan)
Johnson & Johnson
Pinkky Bhatia
Head of Digital (Consumer)
Techtronic Industries
Nikola Sucevic
SVP, Chief Data Scientist
SmartFren Telecom
Shireesh Mishra
Regional Head, Business Analytics & Insights
Citi
Xiaofeng Wang
Senior Analyst
Forrester Research
Iris Chan
Chief Marketing Officer, APJ
Seismic
Dilip Mistry
Partner
McKinsey & Company
Shawn Roy
Consumer Insights Lead, SEAT
GSK
Juliana Chua
Director & Regional Head of Digital Transformation
Essilor
Thecla Teo
Marketing Director, Asia Pacific
Wood Mackenzie
Vanessa Thompson
Senior Director, Product Marketing
Twilio
Clare Robson
Head of Marketing, South Asia
Telstra Enterprise
Joseph Sullivan
Director, 360 Engagement Practice, APAC
Informatica
Ben Shapiro
Managing Director
Triggerfish
AGENDA
*Running time: 12.15 pm - 5.15 pm Singapore Standard Time (GMT+8)*
Explore Our Virtual Breakout Session:
12:00 - 17:30
This session gives you the opportunity to hear more in-depth discussions and interact with providers! You will be able to download free resources, ask questions, request a meeting & so much more!
12:20 - 12:30
Chairperson Introduction
The MarTech Summit Team
12:30 - 13:00
Fireside Chat | How Digital Transformation Drives Customer Engagement
- How to overcome data management issues and execute digital transformation that meets customer expectations
- Enabling technologies that fits your organisation’s strategy and goals, increasing social selling and digital storytelling
- Personalise customer experience, build CRM system to create seamless customer journey regardless of channel
Pinkky Bhatia
Head of Digital (Consumer)
Techtronic Industries
Vanessa Thompson
Senior Director, Product Marketing
Twilio
13:00 - 13:30
Fireside Chat | Re-Thinking Content Marketing for B2B Organisations in the Post-Crisis Future
- Re-align and orchestrate your content strategy across the customer journey in the post-COVID world
- Is content still king? Meet the royal family for B2B buying in the virtualised experience economy
- Emerging trends in digital content experiences and personalisation: Captivate audiences, differentiate your brand and drive buyer action
- How to sustain relationships with customers virtually and create business value through digital storytelling
- Embracing a new approach to content analytics and campaign metrics
- Measuring Marketing contribution to revenue outcomes through content performance
Iris Chan
Chief Marketing Officer, APJ
Seismic
Clare Robson
Head of Marketing, South Asia
Telstra Enterprise
13:30 - 14:10
Panel Discussion | Design Customer-Centric Experience through Digital Transformation
- The concept of customer centrism, linking customer experience with business outcomes
- How to build and define a customer-centric mindset and strategy in the post-crisis world
- Integrating customer centric experience with customer success, maximising the product/service value from customer point of view, and increasing customer retention
Speaker
To be confirmed soon...
The MarTech Summit
Nitin Sethi
VP, Digital
IndiGo Airlines
Donatas Grabliauskas
Marketing Director, Immunology (Japan)
Johnson & Johnson
Parvathi Narayan
Regional VP, Asia Distribution
Prudential Financial
14:10 - 14:20
Lightning Talk | Unleashing Growth with MarTech
- COVID19 and key imperatives for a successful Modern Marketing Model
- Modern operating model to capture value from MarTech
- Organising framework to simplify the role MarTech for C Suite
Dilip Mistry
Partner
McKinsey & Company
14:20 - 14:50
Fireside Chat | Better Customer Experience with Data Analytics
- The importance of advanced data-driven customer experience infrastructure helps companies deliver hyper-personalised experience and product to customers
- How to expand your data channels, and refine customer’s interests/needs through data analytics, in order to gain customer satisfaction in tandem
- Customer-first, transforming data into the best business decision
Nikola Sucevic
SVP, Chief Data Scientist
SmartFren Telecom
Joseph Sullivan
Director, 360 Engagement Practice, APAC
Informatica
14:50 - 15:20
Fireside Chat | The Power of AI in the Post-COVID World
- How companies adapt trends through data analytics, machine learning and algorithms
- How AI can immensely empower the post-COVID world and maximising business outcomes
- How AI is changing consumption patterns and business models
George Tan
Chief Marketing Officer
IBM ASEAN
Shireesh Mishra
Regional Head, Business Analytics & Insights
Citi
15:20 - 15:30
Lightning Talk | Thrive or Bust - Marketing Opportunity for B2C Companies
- Balance safety and convenience to provide the best alternative experience
- Differentiate with ethical marketing to build long-term values
- Adopt granular consent to earn customers’ trust
Xiaofeng Wang
Senior Analyst
Forrester Research
15:30 - 16:10
Panel Discussion | How to Create Winning Post-COVID CX Strategy
- Transforming customer journey through data capturing & customer feedback, understand customer engagement level
- Roll out a cogent strategic plan that addresses customer needs. The CX strategy must actualise the business strategy
- Understanding & accepting business transcendence as companies, blurring the lines between virtual & physical worlds
Thecla Teo
Marketing Director, APAC
Wood Mackenzie
Chelsea Perino
MD, Global Marketing & Communications
The Executive Centre
Shawn Roy
Consumer Insights Lead, SEAT
GSK
16:10 - 16:40
Fireside Chat | Optimising MarTech Stack to Improve Customer Digital Experience
- Improving customer data platform to optimise a better customer digital experience
- Keeping consistency on digital platform, delivering an omni-channel experience
- Integrating MarTech in order to improve customer relationships and retention, gathering and evaluating customer feedbacks, improving user interface design
Juliana Chua
Director & Regional Head of Digital Transformation
Essilor
Ben Shapiro
Managing Director
Triggerfish
16:40 - 17:10
Fireside Chat | Future of MarTech - Unleash the Power of Innovation
- Revolutionary MarTech? Smart devices are everywhere, how to capture your true customer?
- Personalised notification & personal conversational chatbot? Emerging technologies that will impact the future of CX
- Plan, people, process and platform approaches, design thinking mindset
Sachin Bhatia
Chief Marketing Officer, Asia Pacific
Lenovo Data Centre Group
Seraphina Wong
Chief Marketing Officer
ASTRI
17:10 - 17:15
Chairperson Closing | What the Future Holds for All of Us in the Digital World
End of Summit
Sponsors
Please contact Elaine at eli@themartechsummit.com for sponsorship opportunities.
Summit sponsors include: