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Changing Mindset: Re-Emergence Post COVID-19
#VirtualMarTech | 8 December, 2021 | Live Stream
*Running time: 12.30 pm - 5 pm Singapore Standard Time (GMT+8)*
Hello World

Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.

We will be discussing the MarTech pain-points and where the future holds for a re-emergency post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?

Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.


fireside chats







Lightning Talks



We're currently recruiting speakers from solution providers as well as end-users, the agenda will be released by November 2021​. Previous speakers include:

*Running time: 12.30 pm - 5 pm Singapore Standard Time (GMT+8)*

Explore Our Virtual Expo Experience Area, Seek Your Best MarTech Solutions with:

12:00 - 17:30

This session gives you the opportunity to hear about MarTech solutions, join individual sessions and interact with providers! You will be able to view demos, ask questions, request a meeting & so much more!

12:10 - 12:20

Get ready for the upcoming virtual fest!

12:20 - 12:30

Chairperson Introduction

The MarTech Summit Team

12:30 - 13:00

Fireside Chat | The Power of AI in the Post-COVID World

- How companies adapt trends through data analytics, machine learning and algorithms

- How AI can immensely empower the post-COVID world and maximising business outcomes

- How AI is changing consumption patterns and business models

13:00 - 13:30

Fireside Chat | Better Customer Experience with Data Analytics 

- The importance of advanced data-driven customer experience infrastructure helps companies deliver hyper-personalised experience and product to customers

- How to expanding your data channels, and refine customer’s interests/needs through data analytics, in order to gain customer satisfaction in tandem 

- Customer-first, transforming data into the best business decision

13:30 - 14:10

Panel Discussion | Design Customer-Centric Experience through Digital Transformation

- The concept of customer centrism, linking customer experience with business outcomes

- How to build and define a customer-centric mindset and strategy in the post-crisis world

- Integrating customer centric experience with customer success, maximising the product/service value from customer point of view, and increasing customer retention

14:10 - 14:20

Lightning Talk | How Forward-Thinking is Your Organisation?

14:20 - 14:50

Fireside Chat | Re-Thinking Digital Content Marketing for B2B Businesses in the Post-Crisis Digital World

- Trough uncertain times, CMOs are ‘forced’ to re-think/re-design their digital plan and budget 

- The importance of having a clearly-defined digital marketing strategy plan to support digital transformation and company growth 

- How to sustain relationships with customers and prove the business value from content strategy

14:50 - 15:20

Fireside Chat | Optimising MarTech Stack to Improve Customer Digital Experience

- Improving customer data platform to optimise a better customer digital experience 

- Keeping consistency on digital platform, delivering an omni-channel experience

- Integrating MarTech in order to improve customer relationships and retention, gathering and evaluating customer feedbacks, improving user interface design

15:20 - 16:00

Panel Discussion | How to Create Winning Post-COVID CX Strategy

- Transforming customer journey through data capturing & customer feedback, understand customer engagement level 

- Roll out a cogent strategic plan that addresses customer needs. The CX strategy must actualise the business strategy

- Understanding & accepting business transcendence as companies, blurring the lines between virtual & physical worlds

16:00 - 16:10

Lightning Talk | Thrive or Bust - Marketing Opportunity for B2B and B2C Companies

16:10 - 16:40

Fireside Chat | How Digital Transformation Drives Customer Engagement

- How to overcome data management issues and execute digital transformation that meets customer expectations

- Enabling technologies that fits organisation’s strategy and goals, increasing social selling and digital storytelling

- Personalisation customer experience, build CRM system to create seamless customer journey regardless of channel   

16:40 - 17:10

Fireside Chat | Future of MarTech - Unleash the Power of Innovation

- Revolutionary MarTech? Smart devices is everywhere, how to capture your true customer?

- Personalised notification & personal conversational chatbot? Emerging technologies that will impact the future of CX 

- Plan, people, process and platform approaches, design thinking mindset 

17:10 - 17:15

Chairperson Closing | What the Future Holds for All of Us in the Digital World

End of Summit

Image by Alek Kalinowski
Previous Sponsors

Please contact Elaine at for sponsorship opportunities.