Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.
We are living through extraordinary times as we simultaneously experience a global pandemic and digital revolution that present both challenges and opportunities. The MarTech industry has undoubtedly undergone transformation with advancements such as AI, Machine Learning, CDP, Automation, and Data Analytics. Yet implementing these emerging technologies in an uncertain climate requires knowledge, flexibility, and strategic intent.
Join us at this virtual summit where you’ll learn:
What are the relevant technologies, trends & strategies that are benefiting the industry and have a track record of generating revenue?
What are the top considerations to keep in mind when introducing new technologies and planning your MarTech roadmap for 2021?
How are market-leading companies thinking about key topics like digital transformation, customer experience, personalisation, and brand management in the midst of a rapidly-changing environment?
Please email Christina at firstname.lastname@example.org for any enquiries
*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*
We're currently recruiting speakers from solution providers as well as end-users. Please email Lin at email@example.com if you'd be interested to speak or recommend a speaker.
Below is a draft agenda that outlines the themes / topics to be covered at the summit. Please email Lin at firstname.lastname@example.org if you'd be interested to speak or recommend a speaker.
Limited slots for top MarTech solution providers to showcase their services and insights at a branded virtual breakout session
This session gives the audience the opportunity to join individual sessions and interact with providers & their peers! You will be able to download free resources, ask questions, request a meeting & more!
12:20 - 12:30
The MarTech Summit Team
12:30 - 13:00
Fireside Chat | AI, Automation
Seamlessly Integrating AI and Automation into Winning Marketing Initiatives
Blending AI-driven technology with legacy platforms and existing campaigns
Attaining leadership buy-in for investing in evolving infrastructure
Encouraging cross-departmental support and upskilling for successful launches
Measuring the impact of chatbots in creating customer value and business outcomes
13:00 - 13:30
Fireside Chat | Customer Experience/Customer Journey
Mapping Engaging Customer Journey Flows in the Digital Age
Digital experiences as a key priority and success factor
How to measure the efficacy of each customer touchpoint
Crucial decision points in customer journeys to capitalise on
13:30 - 14:10
Panel Discussion | O2O, Personalisation, Omnichannel
Crafting Impactful Marketing Campaigns with Personalised Omnichannel Experiences
The metrics that matter when measuring marketing spend and ROI
Designing omnichannel customer journeys that are seamless both online and offline
Case studies on hyper-personalisation and customer engagement strategies
14:10 - 14:20
Lightning Talk | Emerging MarTech Trends
Your 2022 MarTech Stack: Emerging Trends, Tools, and Platforms
How the right technologies can help you stay ahead of the competition
14:20 - 14:50
Fireside Chat | Social Media Marketing
Using Social Media to Promote Brand Awareness and Increase Sales Conversions
Balancing paid social vs organic interactions
Establishing and tracking key metrics to measure campaign success
Leveraging User Generated Content (UGC) and interactions to boost community engagement
14:50 - 15:30
Panel Discussion | Digital Content Marketing, Storytelling, Engagement
Harnessing the Power of Digital Storytelling and Content to Unlock Customer Loyalty
How prioritising customer loyalty promotes company growth and profitable business outcomes
Cultivating an authentic brand voice that aligns with organisational values
Creative content strategies that encourage genuine customer engagement
15:30 - 16:00
Fireside Chat | Collaborations & Partnerships
Breaking Through Departmental Silos to Maximise Marketing Success and Effectiveness
Aligning sales and marketing departments with a single source of truth
Championing Customer Data Platform (CDP) capabilities to sharpen day-to-day operations and decision making
Best practices for enhancing organisational-wide collaboration and partnership
16:00 - 16:30
Fireside Chat | Agile Marketing, Digital Transformation
Agile Marketing Strategies Driving Digital Transformation
Key components of a clearly-defined transformation vision and strategy
Balancing agile innovation with trusted strategies for upcoming marketing campaigns
The art of scaling existing IT platforms while introducing emerging technology
16:30 - 16:45
Chairperson Closing | What the Future Holds for All of Us in the Digital World
End of Summit