Image by Andrew Jephson
Changing Mindset: Re-Emergence Post COVID-19
#VirtualMarTech | 19 August 2021 | Live Stream
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Hello World

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

We are living through extraordinary times as we simultaneously experience a global pandemic and digital revolution that present both challenges and opportunities. The MarTech industry has undoubtedly undergone transformation with advancements such as AI, Machine Learning, CDP, Automation, and Data Analytics. Yet implementing these emerging technologies in an uncertain climate requires knowledge, flexibility, and strategic intent.

 

Join us at this virtual summit where you’ll learn:

  • What are the relevant technologies, trends & strategies that are benefiting the industry and have a track record of generating revenue?

  • What are the top considerations to keep in mind when introducing new technologies and planning your MarTech roadmap for 2021?

  • How are market-leading companies thinking about key topics like digital transformation, customer experience, personalisation, and brand management in the midst of a rapidly-changing environment?

Attendees

1000+

tracks

2

speakers

20+

sessions

10

Seniority

80%

hours

5

Registration

Please email Christina at cng@themartechsummit.com for any enquiries

*Note the "All Access Pass - Industry Attendees Only" passes are for industry / brand / end-user attendees only. We reserve the right to refuse registration application for tickets from any person who fails to meet the required criteria*

 
PREVIOUS Speakers

We're currently recruiting speakers from solution providers as well as end-users​. Please email Lin at lduan@themartechsummit.com if you'd be interested to speak or recommend a speaker. 

agenda overview

Below is a draft agenda that outlines the themes / topics to be covered at the summit. Please email Lin at ckwon@themartechsummit.com​ if you'd be interested to speak or recommend a speaker.

Limited slots for top MarTech solution providers to showcase their services and insights at a branded virtual breakout session

This session gives the audience the opportunity to join individual sessions and interact with providers & their peers! You will be able to download free resources, ask questions, request a meeting & more!

12:20 - 12:30

Chairperson Introduction

The MarTech Summit Team

12:30 - 13:00

Fireside Chat | AI, Automation

Seamlessly Integrating AI and Automation into Winning Marketing Initiatives  

  • Blending AI-driven technology with legacy platforms and existing campaigns

  • Attaining leadership buy-in for investing in evolving infrastructure

  • Encouraging cross-departmental support and upskilling for successful launches

  • Measuring the impact of chatbots in creating customer value and business outcomes

13:00 - 13:30

Fireside Chat | Customer Experience/Customer Journey

Mapping Engaging Customer Journey Flows in the Digital Age

  • Digital experiences as a key priority and success factor 

  • How to measure the efficacy of each customer touchpoint  

  • Crucial decision points in customer journeys to capitalise on 

13:30 - 14:10

Panel Discussion | O2O, Personalisation, Omnichannel

Crafting Impactful Marketing Campaigns with Personalised Omnichannel Experiences 

  • The metrics that matter when measuring marketing spend and ROI  

  • Designing omnichannel customer journeys that are seamless both online and offline 

  • Case studies on hyper-personalisation and customer engagement strategies  

14:10 - 14:20

Lightning Talk | Emerging MarTech Trends

Your 2022 MarTech Stack: Emerging Trends, Tools, and Platforms 

  • How the right technologies can help you stay ahead of the competition  

14:20 - 14:50

Fireside Chat | Social Media Marketing

Using Social Media to Promote Brand Awareness and Increase Sales Conversions

  • Balancing paid social vs organic interactions  

  • Establishing and tracking key metrics to measure campaign success 

  • Leveraging User Generated Content (UGC) and interactions to boost community engagement  

14:50 - 15:30

Panel Discussion | Digital Content Marketing, Storytelling, Engagement

Harnessing the Power of Digital Storytelling and Content to Unlock Customer Loyalty 

  • How prioritising customer loyalty promotes company growth and profitable business outcomes 

  • Cultivating an authentic brand voice that aligns with organisational values  

  • Creative content strategies that encourage genuine customer engagement 

15:30 - 16:00

Fireside Chat | Collaborations & Partnerships

Breaking Through Departmental Silos to Maximise Marketing Success and Effectiveness 

  • Aligning sales and marketing departments with a single source of truth  

  • Championing Customer Data Platform (CDP) capabilities to sharpen day-to-day operations and decision making   

  • Best practices for enhancing organisational-wide collaboration and partnership

16:00 - 16:30

Fireside Chat | Agile Marketing, Digital Transformation

Agile Marketing Strategies Driving Digital Transformation  

  • Key components of a clearly-defined transformation vision and strategy 

  • Balancing agile innovation with trusted strategies for upcoming marketing campaigns  

  • The art of scaling existing IT platforms while introducing emerging technology 

16:30 - 16:45

Chairperson Closing | What the Future Holds for All of Us in the Digital World

End of Summit

 
PREVIOUS Sponsors

Please contact Elaine at eli@themartechsummit.com for sponsorship opportunities.

 
BEETC

a BEETc. event

Sponsorship Opportunities: eli@theMartechSummit.com
Delegate Registration: cng@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

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