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Agenda

- Please use a web browser to view full agenda details.

- Agenda subject to changes.

- Time shown here is Singapore Standard Time (GMT+8).

Already attending? Please bookmark the Live Navigation Page for access on the summit day.

13th August

12:45 - 12:55

Get ready for the upcoming virtual fest!

12:55 - 13:00

Introduction

The MarTech Summit Team with Joe Escobedo, CEO, Escomedia

Main Track

Exclusive Roundtable Discussion

13:00 - 13:30

Fireside Chat | Why Loyal Customers Are So Important? 

Karin Zulkarnaen

Chief Marketing Officer

Promsak Jaranyagorn

VP, Marketing & CRM

13:30 - 14:00

Fireside Chat | How AI is Shaping the Future of Content Marketing & Personalisation

Mayank Singh

Head of Marketing, Technology & Digital Business

Chalikar Kuldiloke

Chief Marketing Officer

13:00 - 13:40

Could Content Gamification Help Us Keep the Scarce Attention of Millennials?

Moderator: Vijai Karthigesu,  Founder & CEO

Availability: 0/12 FULL

14:00 - 14:30

ON24 Sponsored Session | Creating Digital Experiences Your Audiences Demand

Tim Johnston

Director Demand Generation, APAC & Japan

Explore Our Virtual Expo Experience Area, Seek Your Best MarTech Solutions with:

14:30 - 14:45

This session gives you the opportunity to hear about MarTech solutions, join individual sessions and interact with providers! You will be able to view demos, ask questions, request a meeting & so much more!

14:00 - 14:40

Personalisation of Content for an Unrivalled Customer Experience with Personal Research

Moderator: Evan Januli, Head of Marketing

Availability: 0/12 FULL

14:45 - 15:30

Panel Discussion | Marketing 4.0 - Offering Immersive Customer Experience with New CRM and Marketing Automation Tools for Long-Lasting Loyal Customer Relationships

Moderator:

Tina Morrell, General Manager, Customer Strategy & Experience Design, The NRMA

Panellists: 

- Rahul Vasu, Head Loyalty, Analytics & CRM, Reliance Industries

- Steven Angkasaputera, Head of CRM & Loyalty Marketing, JD.ID

- Radha Amalraj, Head of APAC Business Partnerships, Facebook

15:00 - 15:40

Predictive Marketing: How Accurate Data Prediction Could be in the Age of Irrationality

Moderator: Avneesh Kabra,  Marketing Manager

Availability: 0/12 FULL

15:30 - 16:00

Case Study | Live Video Innovation to Create Events Worth Talking About

Lottie Laws

Head of Video Solutions, APAC

Vivien Zhao

Head of Video Solutions, Greater China

16:00 - 16:30

Case Study | Evolution of Customer Journey from 2000s to 2020s

Leslie Bailey

Managing Director

Carson McKelvey

Chief Executive Officer

16:30 - 17:00

Fireside Chat | The Role of Audience Profiling in Offering Seamless Customer Experience

Hadi Surya

Head of Marketing

Xenthe Bang

Director Global CX

16:00 - 16:40

Marketing Automation Innovation: De-humanization of Content Marketing

Moderator: Alonzo Kaya,  Director of Digital

Availability: 0/12  FULL

17:00 - 17:30

Fireside Chat | The Art of Digital Storytelling

KK Chong

Head of Strategic Marketing

Luckee Ssaeni

Head of Brand Storytelling & Content

END OF DAY

a BEETc. event

Sponsorship Opportunities: lduan@theMartechSummit.com
Delegate Registration: lwarder@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

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Europe: +44 (0)20 8351 4741 

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