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Agenda

- Please use a web browser to view full agenda details.

- Agenda subject to changes.

- Time showed here is Singapore Standard Time (GMT+8).

10th September

12:45 - 12:55

Get ready for the upcoming virtual fest!

12:55 - 13:00

Introduction

The MarTech Summit Team

Main Track

Exclusive Roundtable Discussion

13:00 - 13:30

Fireside Chat | Data-Driven Transformation

Shubhra Mardolker

Head of Digital & Media Transformation

Josh Slightling

Head of Data & Digital Audience

13:30 - 14:00

Fireside Chat | Advanced Tech & Data-Driven Marketing

Philip Chau

Director of Strategic Marketing

Joanne Heggie

Head of Marketing, Australia & New Zealand

13:00 - 13:40

Challenges And Changes For Data-Driven Marketing And The Impact Of COVID-19

Moderator: Zeeshan Khan, Head of Marketing

Availability: -/-

14:00 - 14:30

Talkwalker Sponsored Session | The Role of Consumer Insights in Keeping Up with Your Customers Right Now

Ben Soubies

Managing Director, JAPAC

Explore Our Virtual Expo Experience Area, Seek Your Best MarTech Solutions with:

14:30 - 14:45

This session gives you the opportunity to hear about MarTech solutions, join individual sessions and interact with providers! You will be able to view demos, ask questions, request a meeting & so much more!

14:00 - 14:40

How A Data-Driven Open Untapped Growth in Customer Personalisation

Moderator: Raj Mathuravedu, Vice President, Digital Solutions

Availability: -/-  

14:45 - 15:30

Panel Discussion | Meeting Customer Demands As They Are Happening: Expectations V.S. Perceptions

Moderator: To be confirmed

Panelists:

Anita Liu, Head of Business Strategy Department, Astellas

Elaine Chum, Head of Digital, BAT (British American Tobacco)

Peter Radcliffe, Head of Innovation & Risk, Retail Apparel Group

15:30 - 16:00

Sponsored Session

Speaker information

To be confirmed soon

Speaker information

To be confirmed soon

15:00 - 15:40

How To Use Predictive Analytics In Data-Driven Marketing

Moderator: To be confirmed

Availability: -/-

16:00 - 16:30

Case Study | How to Develop And Measure Marketing Initiatives In A Data-Driven World

Speaker information

To be confirmed soon

16:30 - 17:00

Fireside Chat | Customer Demands: Expectations VS Perceptions

Saurabh Singhal

Group Head of Marketing, Corporate, SME and Transaction Banking

David Hirsch

Head of Marketing

16:00 - 16:40

Data-Specific Challenges That Arise When Implementing Data-Driven Marketing

Moderator: Sonal Shah, Head of International SMB Marketing, Global Marketing

Availability: -/- 

17:00 - 17:30

Fireside Chat | Data Visualisation

Asmita Ranade

Senior Director of Analytics

Prakash Hariharabalan

Head of Marketing Analytics

END OF DAY

a BEETc. event

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Delegate Registration: lwarder@theMartechSummit.com

General Enquiry: hello@theMartechSummit.com

APAC: +852 8175 0201

Europe: +44 (0)20 8351 4741 

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