Chief Experience Design Officer, Asia
Consulting Partner, Digital Transformation
Day 2, 21st Feb ｜ 10:00 - 10:40
Thrive, Not Thud! - How to Make MarTech Investments Provide ROI
*LIMITED 30 SEATS*
About the Workshop:
Many businesses still invest in, and conduct, marketing technology initiatives in multi-year cycles, yet fail to see consistent returns on these investments. We all know that agile, continuous improvement models are the best way to improve customer experience and get the highest payback on platform implementation, but find it challenging to design our own strategy, organisation, processes, and partner relationships to support it. In this session we will explore how businesses can embed an always-on approach to customer experience and MarTech.
About the Speakers:
Tom joined Ogilvy in 2016 to increase the agency’s deep digital capability across customer experience strategy, user experience design, platform builds and service design.
He brings with him a successful 24-year track record in building and operating digital agencies and delivering high-end experiences on four continents to blue-chip clients and government authorities and, equally importantly, their customers.
Prior to joining Ogilvy, he ran specialist digital agency Adelphi (formerly Reading Room) in Australia, later launching the Singapore office and growing the offering across Southeast Asia from 2 to 70 staff over 4 years. Within months of arriving in Singapore, Tom developed the user experience design framework for the Singapore government that is in use across the public service to this day.
His major industry experience includes financial services, government, travel and hospitality, and media. He specialises in end-to-end customer experience from strategy to implementation.
Tom’s clients include Allianz, Land Transport Authority Singapore, Intercontinental Hotels Group, Huawei, Nestlé, Singtel, and Eastspring Investments.
Tom holds an MBA from Macquarie Graduate School of Management, Swiss, Australian and Italian citizenships, and speaks six languages.
Suresh has 14 years of experience as a business consultant, working at the cross-section of business, digital transformation and innovation. His work has taken him across India and S.E.Asia where he has partnered with small and large clients alike across diverse industries.
Some of his recent work includes improving productivity and collaboration for Singapore Airlines’ pilots; and enhanced user experience, improving productivity for employees and contractors for one of S.E. Asia’s largest greenfield refinery in Malaysia.
Over the years, he has defined the digital strategy and roadmap for multiple clients in the financial services, consumer goods and heavy engineering industries. He believes that employee experience when interacting with the brand they work for is as important as consumer experience and brands & enterprises alike should strive to bridge the gap. Suresh is passionate about ecosystems and the value they can create for all stakeholders and in bringingthem to life through an agile approach.