Managing Director, Experience & Technology
Day 2, 21st Feb ｜ 9:00 - 10:00
How Brands Use Data, Machine Learning and MarTech to Deliver Highly Effective Experiences
*LIMITED 30 SEATS*
About the Workshop:
There is a changing tide in the world of Digital Experiences fuelled by
A need from brands to rationalize their investments
Driving towards the goal of 1:1 personalized experience
Opportunities afforded by the trends in AI/ML and new Technologies
Availability of information in the now (real-time behaviour)
Learn how top brands in the region utilize a combination of Data, Technology and Customer Experiences to deliver highly personalized and effective experiences
About the Speaker:
Gary returned to VMLY&R in 2019, after a stint at Accenture where he led the Marketing Technologies practice.
He originally joined VML in 2013 as technology & projects director. He spearheaded the agency’s technology team, developed the Adobe practice and led the Ford business until his departure in 2017.
At Accenture, Gary continued his relationship with Adobe, and drove development with other partners including Google and Salesforce. He returns to VMLY&R as MD of Experience & Technology, where he leads the practice, one of the strongest in the region.